The Ultimate Guide to Full-Service Corporate Video Production

If you are looking for a full-service corporate video production company, or if you have an existing video project that requires professional media services like film and video editing, this is the place to start.

What is corporate video production?

Corporate video production is the process of creating videos that are used to promote a business or product. Corporate video production typically includes the following steps:

1. Developing a budget
2. Brainstorming a concept
3. Writing a script (or script outline)
4. Recording voiceovers if necessary
5. Shooting the videos live
6. Animating the videos if necessary
7. Editing the videos

What are the different types of corporate video production?

Origin Story

Corporate video production can be a video focused on the origin story of a company. This type of video can be used to show the history of the company and how it has grown over time. It can also be used to show the company's values and how they have remained the same over the years.

Corporate video production can also include a video focused on the CEO or owner of a company. This type of video can be used to show the personal side of the company and what it means to the CEO or owner. It can also be used to show the company's dedication to its customers and how the CEO or owner is involved in the day-to-day operations.

Corporate video production can also include videos focused on small or large businesses. Small business types of videos can be used to show the company's commitment to helping small businesses grow and succeed. They can also be used to show the company's products and services in action and how they can benefit small businesses through social media marketing.

Large businesses focused on corporate video production types of videos can be used to show the company's commitment to helping large businesses grow and succeed. They can also be used to show the company's products and services in action and how they can benefit large businesses.

The productions can include videos that are interview-based. These types of videos can be used to show the company's commitment to its employees and its customers. They can also be used to show the company's dedication to its industry and how it is constantly innovating.

Employee Onboarding - Training Video

Employee onboarding videos are a great way to help new employees get started with their job. They can be used to teach new employees about company policies and procedures, introduce them to other employees, show them how the company works, and promote the company culture.

Onboarding videos are a great way to help new employees feel welcome and comfortable in their new job. They can also help to ensure that new employees understand company policies and procedures.

Onboarding videos can be used in a variety of ways, such as:

1. Introducing new employees to the company
2. Showing new employees how the company works
3. Promoting the company culture
4. Teaching new employees about company policies and procedures

Training videos are a valuable tool for helping new employees adjust to their new job and become productive members of the team.

Product Launch

Product launches are a type of corporate video production. They may be live-streamed so that potential customers can see the product in action.

Product demos are another type of corporate video production. These videos are usually done with a presenter explaining how the product works.

Sponsored influencer review videos are often done shortly after a product launch. These videos are designed to generate interest in the product and get people talking about it.

Product Demo

A product demo is a live-action video that shows the product in use. Product demos can easily be turned into ads. Product launches may be live-streamed, which can prove challenging when things go wrong.

Sponsored influencer review videos are often released shortly after a product launch. Product videos can be used to educate customers about the product. Product videos can help promote a company's brand.

Video Case Study

A corporate video case study is a type of video that tells the story of how a product or service helped a company solve a problem. A corporate video case study is typically a longer format, 2 - 3 minutes or even longer. The extra time allows for a more in-depth exploration of the story and how the product or service was used to solve the problem.

B-roll relating to or demonstrating what is being talked about is used to smooth over cuts and help illustrate the story. This could be footage of the product in use, the company's employees, or the location where the story took place.

Video Testimonials

A video testimonial is a type of corporate video production that shows how a product or service has helped a customer solve a problem.

Testimonials are often interview-based and focused on the owner or originator of small businesses or the CEO of large companies. They are used to show how important the product or service was to solve the problem. Testimonials are also used to build trust in and awareness of the brand.

Video ads

Video ads are a type of corporate video production that is used to sell products or services. Video ads often include a product demonstration, use of visuals, and animation to highlight the features of the product.

What are the benefits of corporate video production?

Corporate video production can help your company communicate with its customers and clients more effectively. By creating videos that explain your products and services, you can provide a valuable resource for your customers and answer their questions without them having to pick up the phone or send an email.

This type of video production can help your company promote its products and services to a wider audience. By creating engaging and informative videos, you can reach new potential customers who may not have heard of your company before.

Corporate video production can use for your company's film events for future reference. Whether you want to document a company retreat or capture a special customer testimonial, corporate video production can help you create a lasting record of the event.

Corporate video production is used to create videos that are useful for marketing purposes. By creating compelling videos that tell a story about your brand, you can increase brand awareness and drive sales.

How to choose the best corporate video production company for your business?

When choosing a corporate video production company, it is necessary to understand the entire video process from start to finish. The best way to do this is to ask lots of questions and do research.

Before you start production, you should set a clear goal for your video. What is the purpose of the video? Who is the target audience? What action do you want them to take after watching the video?

It is important to have a clear vision for your video before starting production. What style do you want the video to be? How long should it be? What kind of music should it have?

You will need to have a clear budget for your video before you start production. How much can you spend on video? How much will you have to spend on equipment, editing, and marketing?

You should have a clear distribution method for your video before you start production. How will you deliver the video to your audience? Will you post it online, show it at events, or distribute it through other channels?

Tips for corporate video productions

Keep the video concise

It is important to keep corporate videos concise in order to avoid overwhelming the viewer with too much information. The video should be able to get its point across without bombarding the viewer with a lot of information.

In addition, it is important to use fast action and slow motion to match the mood of the video. This will help to keep the viewer engaged and interested in the video.

Finally, it is important to match the look of the brand when creating titles and graphics. This will help to create a cohesive and professional video.

Keep the target audience in mind

When creating your corporate video, it is important to keep the target audience in mind. This will help ensure that the video is successful in engaging and connecting with the audience.

It is also important to make sure that the pacing of the video fits with the mood of what is happening. For example, if the video is about a product launch, the pace should be fast and exciting. However, if the video is about a new company policy, the pace should be slower and more informative.

Finally, it is important to have a budget for voiceover talent, art direction/illustration, storyboards, 2D animations, after-effects editing, and licensed music. This will ensure that the video is high quality and professional.

Plan your budget

When planning your budget for corporate video production, it is important to consider the wide range of prices that are available. A model that weekly milestones, constant communication, and a proven process help ensure your corporate video is delivered on time and on budget with no hidden fees.

Some tips to keep in mind when budgeting for your corporate video production include:

- Make sure to have a clear idea of what you want before contacting a production company. The more specific you are, the easier it will be to get an accurate quote.

- Get quotes from multiple companies. This will help you compare prices and find the best value for your budget.

- Be sure to ask about any additional costs that may not be included in the initial quote. These can add up quickly and blow your budget if you're not careful.

- Ask for discounts! Many production companies are willing to work with you on price if you're upfront about your budget constraints.

By following these tips, you can be sure that you'll get the most bang for your buck when budgeting for your corporate video production.

Corporate Video Production Process

Pre-production

Pre-production is the process of planning and preparing for a video shoot. This includes mapping out your story, casting, location scouting, wardrobe and more. Pre-production is when big decisions are made and key resources are gathered for a video shoot.

Pre-production is an important step in the video production process because it sets the foundation for the entire project. By taking the time to plan and prepare, you can avoid problems and mistakes later on.

Some of the key elements of pre-production include:

- Mapping out your story: This involves figuring out what your video is about and how you want to tell it. What is the main message you want to communicate? What are the supporting points? What is the overall tone and style?

- Casting: If your video requires actors or other talents, this is the time to find them. You'll need to consider things like availability, skill level, and chemistry with other cast members.

- Location scouting: Once you know where your video will be set, you need to find the perfect location. This means considering factors like lighting, sound, and accessibility.

- Wardrobe: What will your actors and actresses wear? Will you need to rent or purchase any clothing or props?

Pre-production is a critical step in the video production process. By taking the time to plan and prepare, you can avoid problems and mistakes later on.

Production

The production process of a video involves creating the video. This can involve different purposes such as corporate, marketing, educational, or entertainment videos.

When creating a video for corporate purposes, the main goal is to promote the company's products or services. This type of video usually features employees talking about the company and what it does.

For marketing purposes, the video's main goal is to generate leads or sales. These videos often include customer testimonials or product demonstrations.

Educational videos are created to teach viewers something new. These videos can be used in school settings or for online courses. They often include an instructor talking about the subject matter.

Entertainment videos are created for amusement purposes. These can be music videos, comedy sketches, or other types of videos that are meant to be enjoyable to watch.

Post-production

After filming, all the images need to be put together in a sequence to make the video. This is done in post-production.

The cutting room team will fold in special effects, graphics, music, and sound mixing.

The video will be edited to ensure it is flawless.

The final product will be ready for release.

How to Plan a Great Corporate Video

It is essential to have a clear idea of what you want your video to achieve. What is the purpose of the video? Who is the target audience? What message do you want to communicate?

It is important to have a plan for the production process. This includes creating a storyboard, scouting locations, and booking talent.

Use high-quality editing features to make the video look great. This includes color correction, sound mixing, and adding graphics.

You should set a budget for special effects and editing fees. These can add up quickly, so it's important to factor them into the overall cost of the project.

Corporate Video vs Video Marketing

Corporate videos are typically used to sell a product or service to the client. The corporate video is usually aimed at solving a problem that the client may have.

Corporate videos can be very creative and flashy. Oftentimes, they will use animation and graphics to get their point across in an engaging way.

It is important to know what the client needs vs. what they want before starting a video project. This will help you determine the best approach to take for the video.

FAQ

Why is corporate video service production important?

Corporate video production is important because it helps businesses reach their target audience. It also helps businesses improve their marketing strategy. Corporate video production can be used to create brand awareness, product demonstrations, customer testimonials, and more. Additionally, corporate video production helps businesses stay organized and efficient.

How much does corporate film production cost?

Corporate video production can cost anywhere from $1,000 to $50,000. The price will depend on the length of the video, the number of people involved, the locations, and the equipment used. If you want to produce a high-quality video, you should expect to pay more.

What are the things to consider when choosing a full-service video production company?

There are a few things to consider when choosing a corporate video production company. The first is the budget. It is important to consider how much the company is willing to spend on the project. The second is the quality of the videos that the company will produce. It is important to consider the hands-on client support and project management that the company offers.

Working with professionals is important for corporate video production. Contact Get Camera Crew, which creates value with its experience and knowledge!