Pre-Production Checklist for a Successful Corporate Video Shoot

If you're preparing for a corporate video shoot, it's essential to have a comprehensive plan in place. In addition to creating a location brief and shooting schedule, there are other critical points to consider to ensure a successful outcome.

1- Is your script ready?

The script will provide a clear direction for your video production. If you are going for an interview filming you can still have a list of questions that will be asked to the interviewee.

Questions or the script should be concise, compelling, and easy to understand. If you don't have questions here is a free tool you can use to generate interview questions.

2- Filming Crew

  • Have you found your Camera crew?
  • Have you prepared and sent a callsheet which includes, filming location, hours, guidance that the crew will need to successfully deliver the video
Imagine the callsheet as a guide. It should be a fully complete document that the crew should be able to shoot the day without your single input.

3- Location Brief

  • What should the location be?
  • Office - Conference room, large, grand, etc.?
  • Home - Homely, grand, relatable, aspirational?
  • What should the environment say about the interviewee? [Relaxed, approachable, formal]

4- Schedule

  • Date and time of interviewee's availability?

Here's an example of the shooting day schedule. Please apply to the subject's availability accordingly.

  • 08:45 - Video crew arrives
  • 09:15 - Crew complete access protocols
  • 09:15 - 11:15 Team sets up. [2 hours minimum required]
  • 11:15 - Interviewee arrives
  • 11:30 - 13:00 Interview [We recommend 1.5hrs based on what we know so far]
  • 13:00 - 13:45 Team packs down
  • 14:00 - Team leaves

5- Location

  • Interview room recce, (Recce is an industry term comes from "reconnaissance" meaning "observation of a region") You can ask request images as well as a 360° video with sound to make sure the location is fit.
  • Does the room have power outlets?
  • If you will use a conference room, can the conference room be booked out in advance?
  • Can any AC units be turned off during the interview? -Need to avoid sound disruption.
  • Can we turn off the lights in the room if necessary?
  • Will crew require a building permit? -permission from the building manager/owner.

6- Access

Do the video crew require any of the following:

  • Is a negative Covid test required?
  • ID? (Passport or driving license)
  • Are you able to provide parking for up to two vehicles?
  • Point of contact on the day, who should the team report to?

7- Clothing for interviewee

Interviewees should avoid patterned clothing, including twill/tweed woven garments.

By following this pre-production checklist, you'll be better prepared for a successful corporate video shoot. With careful planning and attention to detail, you'll be able to create a professional video that effectively promotes your brand.

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