1- Is your script ready?
The script will provide a clear direction for your video production. If you are going for an interview filming you can still have a list of questions that will be asked to the interviewee.
Questions or the script should be concise, compelling, and easy to understand. If you don't have questions here is a free tool you can use to generate interview questions.
2- Filming Crew
- Have you found your Camera crew?
- Have you prepared and sent a callsheet which includes, filming location, hours, guidance that the crew will need to successfully deliver the video
Imagine the callsheet as a guide. It should be a fully complete document that the crew should be able to shoot the day without your single input.
3- Location Brief
- What should the location be?
- Office - Conference room, large, grand, etc.?
- Home - Homely, grand, relatable, aspirational?
- What should the environment say about the interviewee? [Relaxed, approachable, formal]
- Date and time of interviewee's availability?
Here's an example of the shooting day schedule. Please apply to the subject's availability accordingly.
- 08:45 - Video crew arrives
- 09:15 - Crew complete access protocols
- 09:15 - 11:15 Team sets up. [2 hours minimum required]
- 11:15 - Interviewee arrives
- 11:30 - 13:00 Interview [We recommend 1.5hrs based on what we know so far]
- 13:00 - 13:45 Team packs down
- 14:00 - Team leaves
- Interview room recce, (Recce is an industry term comes from "reconnaissance" meaning "observation of a region") You can ask request images as well as a 360° video with sound to make sure the location is fit.
- Does the room have power outlets?
- If you will use a conference room, can the conference room be booked out in advance?
- Can any AC units be turned off during the interview? -Need to avoid sound disruption.
- Can we turn off the lights in the room if necessary?
- Will crew require a building permit? -permission from the building manager/owner.
Do the video crew require any of the following:
- Is a negative Covid test required?
- ID? (Passport or driving license)
- Are you able to provide parking for up to two vehicles?
- Point of contact on the day, who should the team report to?
7- Clothing for interviewee
Interviewees should avoid patterned clothing, including twill/tweed woven garments.
By following this pre-production checklist, you'll be better prepared for a successful corporate video shoot. With careful planning and attention to detail, you'll be able to create a professional video that effectively promotes your brand.