How To Crush Your Conference Marketing! - Best Practices

Conference marketing is a promotional strategy that involves face-to-face contact between brands and their customers at events like conferences, trade shows, and seminars.

Nurettin Demiral
June 20, 2023
conference marketing

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Alright, folks, let's talk conferences! We all know they can cost a lot, but guess what? They can also be the game-changer your business needs! Buckle up because I'm about to spill the beans on how to absolutely rock your conference marketing efforts and make it rain success. So, let's dive right in!

Rule 1: Stand Out, Shine Bright

Imagine this: you're strolling through a crowded conference hall, and it's a sensory overload.

Vendors left and right, attendees whizzing by, and speakers blaring announcements. In this chaos, the key to victory is simple—stand out like a unicorn in a sea of donkeys.

Whatever you do, don't be a wallflower blending into the background. Conferences are all about making a splash, my friends! The return on investment is heavily skewed in favor of those who dare to be different.

Now, here's a pro tip for you: when you're choosing your conference package, don't settle for the smallest booth like a scaredy-cat testing the waters. No, no, no! Be bold and go big! Trust me, the ROI on that upgrade will blow your mind. A tiny booth blends in, while a colossal booth screams, "Look at me!"

But that's not all. Once you've got your booth locked in, it's time to unleash your creative genius. This part ain't easy, my friends. The same booth design company crafts all the booths, so you gotta find a way to break the mold. Take it from my friends at KOS Health, a random medical company—they show up as astronauts! Yep, you heard me right. Sparkly space suits, music blasting, and dance moves that'll make heads spin. Suddenly, everyone's like, "Why are there astronauts at a medical conference?" It's visually disruptive and has absolutely nothing to do with their branding. Genius, right? 🧑‍🚀

Rule 2: It's Showtime, Baby!

Now, listen up, my fellow conference enthusiasts. It's not just about showing up; it's about showing up like a rockstar! You don't wanna be the wallflower, tucked away in some forgotten corner. No way! You want your brand to be the headline act, stealing the show and leaving everyone in awe.

Conferences are like those epic concerts you never wanna miss. If you're not headlining, you're missing out big time. And let me tell you, how you show up at a conference sets the tone for how people will perceive your brand for the rest of the year. It's the anchor that determines how they'll rave about you to their buddies.

So, how do you show up like a boss? Simple, my friends:

  1. Get yourself a big, badass booth. Go for the wow factor!
  2. Design that booth like it's straight outta your wildest dreams. Make heads turn and jaws drop!
  3. Amp up the excitement with killer promotions that scream, "Hey, we're here to blow your mind!"
  4. Get an industry leader to do a book signing at your booth. It's like the cherry on top!
  5. Show off testimonials from ecstatic attendees. They'll be like, "Whoa, these guys are the real deal!"

Now, let me give you a word of caution. If you settle for a teeny-tiny booth stuck in the back, you're setting yourself up for a brand-bashing disaster. You'll be as forgettable as yesterday's news. So, don't do it! Be bold, be seen, and be remembered!

Rule 3: ROI Magic Beyond Leads

Conferences aren't just about collecting leads like a kid gathering candy on Halloween. Oh no, my friend. There's a whole lot more to it!

Conferences are where relationships are forged. It's where you make meaningful connections that can fuel your business growth for years to come.

Conferences are where your industry presence skyrockets. You become the go-to authority, the name everyone associates with expertise and innovation.

Rule 4: The Hidden Gems of Conference Perks

Okay, listen closely because I'm about to reveal a little secret. Most people attend conferences and only focus on what's on the menu. But let me tell you, the juiciest perks are often off the menu, my friend!

Here's the deal: those conference organizers want you to spend, spend, spend. So they'll tempt you with their fancy offerings. But the real magic happens when you think bigger and negotiate for more.

Think beyond just the conference itself. Be the headliner, yes, but also explore opportunities to sponsor their digital inventory, get featured in their newsletter, take over their social media pages, and collaborate on killer content. The possibilities are endless!

The key is to create a partnership that goes far beyond the confines of the event. So, roll up your sleeves, negotiate like a pro, and unlock those hidden gems that will take your conference game to a whole new level.

Rule 5: Swag that Wows and Wows Some More

Ah, swag—the cherry on top of your conference experience. But here's the thing: not all swag is created equal. If you want to make a lasting impression, you need to up your swag game, my friend!

Forget about those dull, forgettable giveaways like pens and stickers. They end up in the trash faster than you can say "conference swag." Instead, aim for swag that demands attention, swag that people can't resist carrying around like a prized possession.

Think big, think bulky, think cute! Consider stuffed bears dressed as "Rupanauts" (just like Rupa Health does), or how about some funky cat socks like RevenueCat? Get creative and design swag that's not only visually appealing but also makes for fantastic gifts. Trust me, people will fight tooth and nail for those goodies and proudly display them throughout the conference.

So, my fellow conference event planners, agencies, and brand managers remember this: it's not just about the bucks you make today; it's about the empire you build tomorrow. Conferences are your playground—dominate it, own it, and watch your business soar!

Now, go forth and conquer, my conference warriors! May your booths shine, your promotions slay, and your brand echoes through the halls of greatness. Let's make this the best conference season ever! 💪💥

Mastering the Art of Conference Marketing: Top Tricks from the Best Marketing Conferences of 2023

So how do you do it? Here are some of the tips that I learned from attending some of the best marketing conferences in 2023:

Start early for the conference marketing project

The last two weeks before a conference should be reserved for crisis management. Everything that can be done before then should already be done – and it’s not the time to start thinking about social. You need to create a thorough plan months before the expected date and set clear goals and objectives for your event.

Know your audience to shape your conference marketing strategy

You need to figure out who your target audience is, what their challenges and goals are, and how you can position your conference as a valuable solution for them. You also need to segment your audience based on their interests, behaviors, and preferences, and tailor your messages accordingly.

Choose the right channels and social media platforms

You need to use a mix of traditional and digital marketing channels to reach your audience and generate buzz for your event. Some of the most effective channels include email, social media, webinars, blogs, podcasts, influencers, press releases, and paid ads. You also need to choose the right platforms and tools for each channel, such as Eventbrite, Mailchimp, Hootsuite, Zoom, WordPress, etc.

Create engaging content for your target audience

You need to create content that showcases the benefits of attending your event, such as the speakers, the agenda, the networking opportunities, the testimonials, etc. You also need to create content that educates your audience on the topics that will be covered at your event, such as blog posts, ebooks, infographics, videos, etc. And you need to create content that entertains your audience and makes them laugh or smile, such as memes, gifs, quizzes, polls, etc.

Use hashtags on your event website, search engine optimization, and social media

Hashtags are a great way to create a community around your event and encourage conversation among your attendees. You need to create a unique and catchy hashtag for your event and use it consistently across all your channels. You also need to monitor your hashtag and engage with your followers by liking, commenting, sharing, and answering their questions.

Hire a videographer for conference marketing

A videographer can help you capture the highlights of your event and create a memorable video that you can use for future promotion. You can also use live video streaming to broadcast your event to a wider audience and create a sense of urgency and exclusivity. You can hire a videographer from platforms like Upwork or Fiverr or ask for recommendations from your network.

Follow up with your conference attendees

After your event is over, you need to follow up with your attendees and thank them for their participation. You also need to ask them for feedback and testimonials that you can use to improve your next event and showcase your success. You also need to nurture your leads and convert them into customers by sending them relevant offers and content based on their interests and actions at your event.

Unlocking Business Growth: The Power of Conference Marketing for Brand Awareness, Lead Generation, and Sales Success

If you're looking for a way to boost your brand awareness, generate leads, and network with potential customers, conference marketing might be just what you need. Conference marketing is the practice of promoting your products or services at events where your target audience gathers to learn, share, and connect.

But conference marketing is not just about setting up a booth and handing out flyers. It's about creating a memorable experience that showcases your value proposition and engages your prospects in meaningful ways. Here are some of the uses of conference marketing that can help you achieve your business goals:

Showcase your expertise

Conferences are great opportunities to demonstrate your knowledge and authority in your industry. You can do this by speaking at sessions, hosting workshops, or participating in panel discussions. By sharing your insights and best practices, you can position yourself as a thought leader and attract more attention to your brand.

Build relationships

Conferences are also ideal places to meet new people and strengthen existing connections. You can network with attendees, speakers, sponsors, and organizers before, during, and after the event. You can also use social media to amplify your presence and interact with your online followers. By being friendly, helpful, and genuine, you can build trust and rapport with your prospects and customers.

Generate leads

One of the main benefits of conference marketing is that you can collect qualified leads for your sales pipeline. You can do this by offering incentives such as free trials, discounts, giveaways, or content downloads in exchange for contact information. You can also use tools such as QR codes, landing pages, or mobile apps to capture leads digitally. Make sure to follow up with your leads promptly and nurture them until they are ready to buy.

Increase sales

Ultimately, conference marketing can help you increase your sales and revenue. By showcasing your products or services in action, you can demonstrate their value and benefits to your potential buyers. You can also use testimonials, case studies, or demos to persuade them to make a purchase decision. Additionally, you can leverage referrals, upsells, or cross-sells to maximize your customer lifetime value.

As you can see, conference marketing has many uses that can help you grow your business. But conference marketing is not a one-size-fits-all strategy. You need to plan ahead, set clear objectives, choose the right events, and measure your results. By doing so, you can make the most of your conference marketing efforts and achieve a positive return on investment.

Get Camera Crew: Spice Up Your Conferences with Hilarious Marketing Videos!

Tired of boring conferences that make you want to snooze? Get Camera Crew is here to inject some hilarious energy into your next event! We specialize in conference marketing videos that will leave your attendees in stitches while delivering your message with impact. Our team of witty professionals knows how to bring fun and excitement to any conference, turning it into an unforgettable experience.

From engaging skits to comedic interviews, we'll have your audience laughing, engaged, and talking about your event long after it's over. Don't settle for the same old snooze-fest. Contact Get Camera Crew today and let's create a conference that will have them rolling in the aisles – and coming back for more! Together, let's make conferences great again, one hilarious video at a time!


What is conference marketing?

It's a promotional strategy that involves face-to-face contact between brands and their customers at events like conferences, trade shows, and seminars. It's a great way to showcase your products or services, generate leads, build relationships, and learn from industry experts.

But conference marketing is not easy. It requires a lot of planning, preparation, execution, and evaluation. And it also requires a lot of digital marketing skills, because you need to leverage social media, email, webinars, and other online tools to promote your event and engage your audience.

How do I hire a videographer for my conference?

So, how do I hire a videographer for my conference? It's not rocket science, but it does require some research and planning. First of all, you need to know what kind of video you want to make. Is it a promotional video, a highlight reel, a testimonial video, or something else? Different videographers have different styles and expertise, so you need to find someone who matches your vision. You can browse online platforms like Upwork or Social Tables to find freelance videographers who specialize in events and conferences. You can also ask for referrals from your network or previous clients.

You need to hire the best videographer for your conference. Don't just go for the cheapest option, but consider the value and return on investment of your video. A good videographer will not only capture your event but also tell a story that engages your audience and showcases your brand. A bad videographer will waste your time and money, and leave you with a video that nobody wants to watch.

What type of marketing are conferences?

How do you write a marketing strategy for an event? By setting clear goals and objectives, knowing your audience, choosing the right channels, creating engaging content, using hashtags, hiring a videographer, and following up.

How can you promote the conference easily?

Promoting a conference can be as easy as teaching a cat to do tricks (which, let's be honest, is not easy at all). But fear not, here are some hilariously effective ways to promote your conference:

  1. Hire a team of skywriting dolphins to spell out the conference details in the clouds. Who can resist attending an event endorsed by airborne dolphins?
  2. Launch a "Conference Karaoke Challenge" where attendees have to sing their favorite marketing jingles. Extra points for incorporating conference themes into the lyrics!
  3. Develop a line of conference-themed merchandise, including "Conference Guru" bathrobes and "I Survived the Marketing Madness" coffee mugs. Fashionable and functional, it's a win-win!
  4. Organize a flash mob of marketing professionals performing a choreographed routine on the streets. Just make sure they don't accidentally start a dance battle with rival event organizers.
  5. Create a series of humorous videos featuring conference attendees attempting extreme marketing stunts like tightrope walking while juggling social media accounts. It's the perfect blend of comedy and marketing thrills.

How do you write a marketing strategy for an event?

Writing a marketing strategy for an event is like crafting a hilarious stand-up routine. Here's a side-splitting approach to creating your marketing strategy:

  1. Begin with a grand entrance, capturing attention with a catchy tagline like "Prepare to have your mind blown by the most epic event of the century!"
  2. Identify your target audience and speak their language, or maybe even invent a new language just for them. Trust me, nothing grabs attention like a made-up word that makes everyone chuckle.
  3. Plot out your marketing channels like a mad scientist experimenting with wacky inventions. Consider using unconventional platforms like carrier pigeons trained to deliver event invitations.
  4. Set clear goals, but remember to add a touch of whimsy. For instance, instead of just aiming for a certain number of attendees, strive to break the record for the world's largest gathering of mustache-wearing marketing gurus.
  5. Develop a timeline of activities that includes quirky promotions like "Take a selfie with a llama and win a golden ticket to the conference!" Guaranteed to make your attendees smile and say, "What the heck?"

What do you write to promote an event?

When it comes to promoting an event, humor can be your secret weapon. Here are some sidesplitting ideas for promoting your event:

  1. Craft a pun-tastic headline that grabs attention and tickles the funny bone, like "Get Ready to LOL – The Event That Makes Marketing Hilariously Irresistible!"
  2. Highlight the unique features of your event with a humorous twist. For example, "Join us for a day of networking, brainstorms, and more coffee than a caffeinated unicorn can handle!"
  3. Create engaging and shareable content that makes people laugh, such as funny GIFs of office mishaps or memes that capture the struggles of marketing wizards. Laughter is the best viral marketing tool!
  4. Inject some levity into your event descriptions, using playful language to paint a picture of an unforgettable experience. "Prepare for a wild ride of marketing magic, where PowerPoint presentations are banned, and rubber chickens are mandatory!"
  5. Don't forget to add a touch of FOMO (Fear Of Missing Out) with humor. "Warning: Attending this event may result in uncontrollable bursts of laughter, newfound marketing superpowers, and an intense desire to never leave!"

How much does event marketing cost?

It depends on the size, scope, and location of your event, but you can expect to spend anywhere from $10,000 to $100,000 or more on your event marketing budget. But don't worry, it's worth it. According to a study by Eventbrite, 74% of event attendees say they have a more positive opinion about a company, brand, product, or service being promoted after the event.

What are some effective event marketing ideas?

There are numerous event marketing ideas you can implement to make your event successful. Some popular ideas include hosting contests or giveaways, partnering with influencers or industry experts, leveraging social media for promotion, creating engaging video content, offering early bird discounts or special promotions, and collaborating with relevant businesses or organizations.

How can email marketing be utilized for event promotion?

Email marketing is a powerful tool for event promotion. You can build an email list of potential attendees and send them targeted campaigns to create awareness, share event details, and provide updates. Personalize your emails, use compelling subject lines, include eye-catching visuals, and provide clear calls to action to encourage registration and engagement.

How can I effectively promote an upcoming event as an event marketer?

As an event marketer, start by creating a comprehensive event marketing strategy. Utilize various channels such as social media, email marketing, content marketing, and targeted advertising. Leverage the power of influencers, collaborate with industry partners, create engaging content like videos or blog posts, and utilize event listing platforms to maximize your event's reach and visibility.

What should I consider when planning an actual event?

When planning an actual event, several key factors should be considered. These include selecting a suitable venue, setting a budget, defining event goals and objectives, creating a detailed timeline, coordinating with vendors and suppliers, ensuring proper logistics and accommodations, developing an engaging program or agenda, and having a backup plan for unforeseen circumstances.

What are some effective event marketing strategies?

Effective event marketing strategies include utilizing social media channels to create buzz, targeting specific audience segments with personalized messages, incorporating influencer marketing, leveraging email marketing campaigns, creating engaging content like videos or blog posts, optimizing your event website for SEO, utilizing event listing platforms, and measuring the success of your marketing efforts through analytics.

How can I promote a conference effectively on a website?

To effectively promote a conference on a website, ensure that your conference website is visually appealing, easy to navigate, and provides comprehensive information about the event. Highlight key speakers, sessions, and unique features of the conference. Include clear registration instructions, and a prominent call-to-action, and provide downloadable resources such as a conference agenda or speaker bios.

What are some effective marketing strategies for event marketers?

Event marketers can employ various strategies to maximize their event's success. Some effective strategies include targeted email marketing campaigns, utilizing social media channels for engagement and promotion, leveraging influencer marketing, creating engaging content, partnering with relevant businesses or organizations, utilizing event listing platforms, and implementing remarketing campaigns to re-engage potential attendees.

How can social media channels be utilized for event promotion?

Social media channels offer immense potential for event promotion. Create dedicated event pages or groups, regularly post engaging content related to the event, use event-specific hashtags, collaborate with influencers or industry experts for shout-outs, run contests or giveaways, provide sneak peeks or behind-the-scenes content, and encourage attendees to share their experiences using event-related hashtags.

What are some effective event promotion strategies for conferences?

Effective event promotion strategies for conferences include creating compelling conference websites, utilizing email marketing campaigns, leveraging social media platforms, partnering with industry influencers or speakers, offering early bird discounts or incentives, providing valuable content through blogs or podcasts, and utilizing targeted advertising to reach the conference's target audience.

How can event marketers effectively promote their events?

Event marketers can effectively promote their events by utilizing a mix of marketing channels and strategies. This includes social media promotion, targeted email marketing, influencer collaborations, content marketing, SEO optimization for event websites, utilizing event listing platforms, implementing remarketing campaigns, and measuring the effectiveness of marketing efforts through analytics and feedback.

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