Learning to find photography clients might seem hard at first. In the last ten years, photography services have become really popular. Right now is a great time to try out new ways to reach both potential and current clients.
Because more people want photography services, many skilled photographers have started their own businesses. But don't worry, these ten secret strategies will help you stand out and get new customers in the world of photography. Let's get started!
Identify Potential Clients
To make your photography business grow, you should concentrate on finding potential clients. But not all potential clients are the same. Before you start telling people about your business, it's important to figure out who your perfect customer is.
For instance, are the people you want to reach families or people who work in offices? Do you want to take special pictures like engagement and wedding photos or pictures of newborn babies? Maybe you're more interested in taking sports pictures, portraits, or photos of food.
If you don't have a photography studio, think about how far you're willing to go to meet clients. Deciding who your ideal customers are and what type of photography you want to do will help you customize your approach and create messages that connect with the right people in your chosen market.
Step away from your computer and go outside! Going out and talking about your photography business is one of the best ways to get more clients for your photography work. Take a bunch of business cards with you and give them to local businesses that you can connect with. For instance, if you're a wedding photographer, hand out your business cards to local flower shops, wedding organizers, places that host weddings, and other photographers you'd like to collaborate with.
Also, keep an eye on Facebook groups where the people you want to work with might hang out, like groups for moms or groups for planning weddings.
These marketing efforts will bring in clients and help you make new connections with other businessowners who can promote your work too. Another good way to build relationships is to offer a free session to a local company you'd like to partner with, such as the best wedding planners in town. Once they get to know you and love your work, they'll recommend you to their clients as your business grows.
Use Email Marketing
You should keep a list of the clients you want to work with. You can use an app like Airtable, a CRM like Dubsado, or even just an Excel spreadsheet. The important thing is to figure out who you want to work with and stay in touch with them regularly. Keep a record of these contacts so you can stay on track with your efforts.
Get a designer to make a template for you. This way, you can change the pictures every time you run anew campaign with your latest work. Make sure your logo is on the front, and include a short bio inside. Don't forget to provide your contact information.
Your email promotion should look really professional. Send these emails to your target clients every three months so they remember you when they need a photographer.
Pick a Platform to Showcase Your Portfolio
If you're a professional photographer, it's important to have a way to show your work to people who might want to hire you. If you don't already have a portfolio, you should put together a collection of your best photos and make sure that potential clients can see them online.
Put up pictures that show how good you are at photography, whether it's pictures of weddings, professional headshots, stock photos, or even pretty pictures taken from a drone. You can also write a short description for each photo session, where you explain what the client wanted and how you made it happen.
Once you have a portfolio ready, pick a website where you can put it. There are lots of websites for portfolios, like Behance, Zenfolio, and Carbonmade. You should also put a link to your portfolio on your social media profiles and your own website. And as you keep working with more clients and taking more pictures, don't forget to update your portfolio regularly.
Having a really good portfolio and putting it on the right websites will make sure that your business gets noticed and that the people who would be the best customers for you get to see your work.
Host an Open Photo Shoot
What's a better way to get new clients than letting them see what it's like to work with you? Having an open photo session comes with a lot of benefits. You get to be in charge of everything, including who's invited.
During this session, you can demonstrate how you work and how you connect with clients. You get to showcase your skills and your personality at the same time.
Additionally, this is a great chance to meet new people and get to know potential clients. When they meet you in person, you're not just a random photographer they found online. You become someone they might think about hiring for their next photo session.
Ask for Reviews
Reviews are really important when you're making choices, whether it's deciding on a photographer, buying something, or finding a place to eat. While you're setting up your website and social media pages, start gathering feedback from past clients who were happy with your work, and show them on your new pages.
Whenever you finish a session with a new client, just ask them to write about their experience working with you. Most people who had a great time will be happy to tell other show great you are.
There are a few ways to get testimonials from clients. You can have clients send their feedback by email and then put it on your website, or you can ask them to review your business on Google.
Attend Photography Conferences
Going to photography conferences and trade shows is a good way to meet other photographers who do this as a job and important people in the field. If you go to events that are about the kind of photography you do, it could help you find people who want to hire you.
Let's say you're a wedding photographer. You could go to a trade show where lots of wedding businesses from your area come. You can talk to the people who run these businesses at their booths and give them your business card. If one of the couples they work with needs a photographer, they might tell them about you.
Make Special Offers
Sometimes, photographers have a hard time finding clients, not because of the tools they use to tell people about their work, but because what they offer starts to seem ordinary.
Every once in a while, you should make things more interesting! Make special deals to get more clients. Offer quick photo sessions that cost less money, and these can catch the attention of new customers. They also don't take up too much of your time, so you can do more of them.
You can also give a discount to clients who come back to you for more pictures. Loyalty programs are a good way to keep the clients you already have, and they can also make new clients interested because they see that you appreciate your current clients.
Where can I find potential photography clients?
Potential photography clients can be found in various places. Start with your local community, attend networking events, join social media groups, and consider collaborating with other local businesses. Online platforms like photography websites, social media, and freelance marketplaces are also excellent places to find clients.
How can I make my photography portfolio stand out to attract clients?
To make your portfolio stand out, curate it with your best work, focusing on diverse styles and subjects. Highlight your unique style and skills. Ensure your portfolio is easy to navigate and mobile-friendly. Regularly update it with fresh and compelling images.
Should I offer discounts to attract clients?
Offering occasional discounts or promotions can be a great way to attract new clients, especially when starting. However, be cautious not to undervalue your work. Make sure any discounts align with your long-term pricing strategy.
What are some effective marketing strategies for photographers?
Effective marketing strategies for photographers include building a strong online presence through a website and social media, utilizing SEO techniques, creating engaging content, participating in local events and workshops, and maintaining a consistent and professional brand image.
How important are client testimonials in attracting new clients?
Client testimonials are highly important. They provide social proof of your skills and professionalism. Encourage satisfied clients to leave reviews on your website, social media, and other platforms to build trust and credibility with potential clients.