What is a case study video?
A case study video is a video that tells the story of how a customer is successful using your product or service. Case study videos are designed to show the benefits of using your product or service, and should include testimonials from past customers. They are an engaging and easy way to learn about how a business works from the customer's perspective.
What are the benefits of using case study videos for e-commerce businesses?
- Case studies are effective: They help people assess a product or service in the context of themselves and see someone like them.
- Good case studies contain real data: Viewers find this reassuring, adding to their encouragement to take the next step.
- Case study videos have a call-to-action at the end: The video ends with a call for viewers to take action (e.g., build an online store).
- Use case study videos for e-commerce businesses: PayPal offers merchant services that can help your business run more smoothly.
- Provides customers with a first-hand look at the product: Allows customers to see and feel the product before they buy it.
- Shows how the product works: Provides an insight into how the product functions.
- Helps you understand your customer better: Shows how your target audience uses and interacts with similar products.
- Increases conversion rates: Provides valuable information that helps people make informed decisions about buying a certain product or service.
How can case study videos be used to improve customer engagement and conversions?
- Case study videos are valuable conversion generators: Case study videos are valuable for selling expensive products.
- They resonate more with customers when they have to invest more time: Customers need to be invested in the product before converting, which is why enterprise customer story videos tend to perform better than small businesses.
- Video marketers must focus on trust-building factors first: An authoritative customer interview, complimentary shots of the office, and post-production graphics and narration make a video persuasive and successful.
- Case study videos can help improve customer engagement and conversions:
- Case study videos are a great way to show customers what your product or service is like in action, providing a first-person perspective that can be very persuasive.
- Videos provide an easy way for you to demonstrate your product or service: By filming case studies, you can easily create video content that is engaging and easy to follow.
- Case study videos are perfect for demonstrating the value of your product or service: Through case studies, you can show how your product or service benefits customers in tangible ways.
How can case study videos be used to create brand awareness and build trust?
- Case study videos build trust and brand awareness: They present social proof that gives consumers that extra nudge to go ahead and make a purchase.
- Videos capture attention quickly: Videos help viewers envision themselves using the product, and allow them to form an emotional connection with your brand.
- When it comes to creating a video case study, remember these tips:
- Select a relatable customer to feature
- Have an end goal in mind before you plan anything
- Tell a story that your prospective customers can identify with
- Keep it professional and in line with your brand
How can case study videos be used to improve customer service and support?
E-commerce businesses can use case study videos to improve customer service and support. Case study videos are a great way to show customers how your product or service can benefit them. They are an excellent way to show the value of your products or services and add authenticity to your marketing efforts.
Successful case study videos include on-camera interviews with customers, show how your business solves a specific customer problem, use stats and figures to back up the customer's story, focus on the benefits, not the features, and are entertaining and informative.
How can case study videos be used to create an emotional connection with customers?
Case study videos are a great way to create an emotional connection with customers. They help people identify with the people in the video and understand their situation. Case study videos contain real data or statistics to show viewers how the product or service works.
This helps viewers assess a product or service in the context of themselves. A case study video can create an emotional connection with customers by ending with a call to action.
How can case study videos be used to create a competitive advantage?
E-commerce businesses can use case study videos to create a competitive advantage by demonstrating how their solutions have added value to other businesses. These videos are engaging and captivating and help companies to communicate their credibility and authenticity more effectively.
How can case study videos be used to improve search engine optimization?
- Case study videos help establish credibility: Case studies are a great way to show your audience that you're an authority in the industry and have experience with what you're talking about.
- They help prospects see your product or services in context: This makes it more tangible and helps convert leads.
- The results speak for themselves: Backed by facts, case study videos are hard to beat when it comes to converting leads into customers.
- You can optimize your case study videos for SEO as you would other content: Including optimization techniques like keywords, titles and descriptions will help increase traffic to your page.
How can case study videos be used to increase social media engagement?
- Case study videos can be used in a variety of ways: on your website, in marketing emails, in social media posts, in sales pitches, and in presentations.
- Case study videos are versatile and can be used across a variety of channels: on your website, in email campaigns, as social media content, and more.
- Case study videos help you to increase social media engagement: They can be embedded on your site or shared via email to reach your target audience.
- You can use digital ads to promote the case study video: Use digital ads to reach a wider audience than you would with just email or social media alone.
- Case study videos can be used to increase social media engagement: Case study videos are a great way to showcase your company and its products.
- They provide insight into the product: The viewer gets an inside look at what the product is like and how it works, which increases social media engagement.
- They are easy to create: Creating case study videos is easy with a few simple steps.
- They can be used on any platform: Case studies can be created for any social media platform, such as Facebook, Twitter, LinkedIn, and YouTube.
How can case study videos be used to create a more human connection with customers?
E-commerce businesses should use case study videos to connect with their customers on a personal level and address the different needs of their target audiences. Case study videos can be easy to create and can help businesses win over clients by demonstrating how your product or service can help solve their specific pain points.
The 3 Types of Case Study Videos
There are three types of case study videos: those that demonstrate the benefits of a product or service, those that show how a product or service can be used in a real-world scenario, and those that show how a product or service can be improved. Each type of case study video can benefit e-commerce businesses in different ways.
Demonstration videos can be used to show potential customers the benefits of using a particular product or service. This type of video is especially useful for complex products or services that may be difficult to understand without seeing them in action.
Usage videos provide valuable insights into how a product or service can be used in a real-world scenario. This type of video is helpful for customers who want to see how the product or service would fit into their own lives. It can also be useful for businesses that want to show potential customers how easy it is to use their products or services.
Improvement videos highlight the ways in which a product or service can be improved. This type of video is beneficial for businesses that are constantly striving to improve their offerings. It can also be helpful for customers who are looking for ways to get more value from the products or services they use.
How to Make a Case Study Video in 8 Simple Steps
1. Think Like a Potential Customer
When making a case study video, it's important to think like a potential customer. You should focus on showcasing your company's successes and demonstrating the value of using your services.
Choose a topic you're passionate about that highlights your work or company in a positive light. Having a portfolio of case studies will help prospects know why they should choose you over a competitor. Make sure your video content is interesting and engaging, with a focus on the specific benefits of your product or service. Use visuals and sound to help explain your points.
2. Choose the Right Customer
To create an engaging video, you need to choose the right customer for your case study video. You can select customers that will best work for your case study video depending on your key message and objective.
Choose customers who your target audience can resonate with and have a great persuasive story. The customer should be comfortable sharing their story on camera. The customer should have a strong presence on camera.
3. Plan Out the Story Arc
When creating a case study video, it is important to have a clear story arc. This means having a beginning, middle, and end to your video. You want to make sure the customer's testimonial fits into the overall story arc of your video. The video should focus on a conflict that your business helped your customer overcome.
The solution to the conflict should be visually represented in the video. Make sure your video's narrative is based on data and statistics to back up the things your customer is saying. End your video with a clear call-to-action and set of next steps so viewers can take action on what they've learned.
4. Conduct Background Interviews
Before shooting a case study video, it's important to conduct background interviews with your customers. This will help you get a better sense of the responses you'll get on camera and how they fit into your narrative.
You can ask questions about the business, customers, location, and length of business. It's important to ask questions which will help you differentiate your products from those of your competitors. It's also important to let your subjects speak about how they've benefited from using your product.
5. Write Your Script
- To create a script for a case study video, follow the story arc of your product. Write in a concise and conversational style to keep viewers engaged.
- Make sure to introduce the character and give background information, then outline the details of the problems they faced and how your product helped address them.
- Stick to the point and use clear language to keep viewers on track. Use Vidyard's free video script timer tool to track the length of your script. Edit your script accordingly to make sure it's properly read and timed.
6. Back it Up With Stats
Statistics are a great way to back up your case study story and highlight the value of your product. They can help you make your point more effectively and persuade your audience more easily.
7. Choose a Shoot Location
When choosing a location for your case study video, consider the story you want to tell and how the location will affect the look and feel of the final video. A well-suited location will help create an engaging and visually appealing video that accurately represents your brand.
8. Develop a Shot List
A shot list is a plan that details which shots you need to capture while making a case study video. It's important to consider the angles and sizes of the shots you want before filming. Having B-roll footage on hand can also be helpful in case you need it.