How to Market a Conference Venue

Marketing a conference venue in today’s competitive landscape requires a sophisticated approach that combines digital tactics, partnerships, customer experience, and data-driven strategies. Whether you're managing a boutique meeting space or a sprawling corporate event venue, the goal remains the same: to consistently attract high-value clients and secure repeat business.

In this guide, you'll learn how to market a conference venue effectively, boost your occupancy rates, and drive more bookings. We'll cover everything from brand positioning and SEO to partnerships and upselling strategies. Plus, you'll discover how working with Get Camera Crew can unlock new revenue streams while adding more value to your offers.

1. Understand Your Target Audience

Before diving into specific tactics, it's essential to clearly define who your ideal clients are. This allows you to tailor your messaging, website content, and marketing efforts accordingly.

Types of Clients for Conference Venues

• Corporate companies: Seeking locations for board meetings, workshops, product launches, or annual summits.
• Event planners: Professionals organizing conferences or networking events on behalf of a brand.
• Associations: Hosting industry events, training sessions, or AGMs.
• Agencies: Delivering events for end clients (ideal referral partners).

What They Care About

• Location and accessibility
• Available facilities (AV equipment, breakout rooms, catering, etc.)
• Professional presentation (photos, videos, floor plans)
• Testimonials and reviews
• Transparent pricing

Knowing your audience helps tailor your entire marketing funnel, from content creation to ad targeting.

2. Build a Strong Online Presence

A well-optimized website is your digital storefront. It's the first touchpoint for most potential clients. Ensure it communicates professionalism and relevance to your ideal buyer.

Must-Have Website Elements

• High-quality images and video walkthroughs of your space
• Floor plans and capacity charts
• Interactive availability calendar or inquiry form
• Testimonials and case studies
• Clear contact information and lead forms

SEO Optimization

Search engine optimization helps your venue appear in search results when event planners are looking for options in your city.

SEO Tips for Conference Venues:

• Use keywords like "conference venue in [City]," "event space for rent," or "business event location."
• Create location-specific landing pages.
• Maintain a blog to cover industry topics (e.g., "How to Choose a Conference Venue in Amsterdam").
• Get listed on Google My Business and directories like Cvent, EventUp, or Peerspace.

3. Leverage Content Marketing

Providing valuable content positions your venue as an expert in the events space.

Content Ideas:

• Blog: "Checklist for Planning a Successful Conference"
• Videos: Tours of your venue, testimonials, behind-the-scenes setups
• Guides: "How to Host a Hybrid Event"
• Templates: Budget calculators, event timelines, or floor plan mockups

Make your content shareable, informative, and genuinely helpful. This builds trust and SEO visibility simultaneously.

4. Run Targeted Advertising Campaigns

If you have the budget, running ads on platforms like Google Ads and LinkedIn can directly reach corporate clients and event planners.

Google Ads Keywords:

• "Book conference room Amsterdam"
• "Corporate event space [City]"
• "Seminar venues near me"

LinkedIn Ads:

• Target job titles like "Event Planner," "Marketing Director," or "Executive Assistant."
• Promote your unique features (central location, video-equipped spaces, custom packages).

Use professional visuals—especially video—to make ads stand out.

5. Partner with Service Providers to Increase Your Offer Value

Partnering with other service providers allows you to create bundled offers and enhance your venue's value proposition.

Example: Video Production with Get Camera Crew

Many event clients need media services such as event highlight videos, speaker recordings, and attendee interviews. By partnering with Get Camera Crew, you can:

• Offer professional video/photo services as part of your package
• Provide clients with a seamless experience
• Earn 10% commission on every referred booking
• Receive a free venue highlight video for each booked event

You simply ask your client if they need filming, and Get Camera Crew handles everything else.

Want to see how much extra revenue you could earn per event?

6. Collect and Showcase Social Proof

Client testimonials, reviews, and case studies go a long way in building trust. Social proof reassures prospects that your venue is the right choice.

Where to Feature Social Proof:

• Website: Dedicated testimonials section and homepage highlights
• Google reviews
• Social media (highlight client feedback visually)
• Blog case studies of past events

Ask clients to share their experience post-event, and incentivize them if needed (e.g., future discount).

7. List Your Venue on Booking Platforms

Aggregators and directories bring in organic leads searching specifically for venues. List your venue where planners already go to browse.

Top Platforms:

• Cvent
• Peerspace
• EventUp
• The Vendry
• Tagvenue

Be sure to include professional photos, an engaging description, pricing transparency, and your contact details.

8. Build an Email List and Nurture Leads

Capturing emails from inquiries, tours, and previous bookings enables you to stay top-of-mind for future events.

Email Content Ideas:

• New blog posts or guides
• Exclusive discounts
• Event planning tips
• Venue upgrades or new packages

Send value-packed emails on a monthly basis. Consider segmenting your list into planners, agencies, and corporates.

9. Host Showcase Events or Open Houses

Open houses and preview nights give potential clients a hands-on experience of your venue. Invite event planners, local agencies, and corporates for a tour, refreshments, and demos.

Tips for Showcase Events:

• Capture content during the showcase (video/photos)
• Offer a limited-time discount for attendees
• Invite Get Camera Crew to provide media coverage as a value add

10. Use Retargeting and CRM Follow-Ups

Don’t let warm leads go cold. Retarget users who visited your website with reminder ads. Use a CRM to follow up with leads who inquired but didn’t book.

Tools:

• Facebook and LinkedIn Retargeting Ads
• HubSpot or Mailchimp CRM for follow-up sequences

Keep it friendly and helpful—send case studies, new content, or invite them to visit the space again.

11. Optimize for Corporate & B2B Sales Cycles

Corporate buyers often have longer decision cycles and involve multiple stakeholders. Make it easy for them to get the information they need.

Tips:

• Create a downloadable proposal or event kit
• Provide multiple package options (customizable)
• Highlight case studies from similar businesses
• Make contact and booking easy (calendar links, quick calls)

Final Thoughts: Your Competitive Edge

Marketing your conference venue effectively means more than just having a beautiful space—it's about positioning, outreach, and partnerships. By collaborating with services like Get Camera Crew, you elevate your venue’s value, deliver more to your clients, and create new income streams.

Don’t leave money on the table. Find out how much more your venue could earn by partnering with Get Camera Crew.

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