Video Production

The 7 Best Reasons Why You Need to Have Event Coverage Videos

Unveil the power of event coverage videos and unlock the potential of your events. From inspiring attendance to elevating your brand, learn why they are a must-have. Learn more here.

Ryan Diyantara
July 2, 2023
event coverage video

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Events are dynamic, immersive experiences that bring people together and leave lasting memories. Whether it's a corporate conference, a trade show, a wedding, or a music festival, events are often meticulously planned and executed to create a unique atmosphere and engage attendees. In this digital age, capturing the essence of these events through video has become an essential tool for event organizers. Event coverage videos offer a multitude of benefits that can elevate the impact and success of your event. In this article, we will explore the top reasons why you need to have an event coverage video.

Reasons Why You Need Event Coverage Video

Genuine Customer Testimonials

Gathering customer testimonials on the ground, through engaging man-on-the-street interviews, can significantly boost your brand's credibility. When attendees or clients express their positive experiences with your events, it adds authenticity and trustworthiness to your business, making potential customers more likely to engage with your offerings.

Engaging and Entertaining Content

Say goodbye to boring presentations! An event coverage video transforms the highlights of your event into an entertaining and captivating experience. Through creative storytelling techniques, dynamic editing, and engaging visuals, you can create a video that showcases the energy, excitement, and unique aspects of your event. This lively content breathes life into your brand and company, leaving a memorable impression on viewers.

Building Thought Leadership

event coverage video

Conferences and events often feature thought-provoking speakers who deliver key messages. Leveraging event coverage videos to create compelling video documentaries can help establish your business as a thought leader in your industry. By disseminating these videos to your global audience, you can effectively communicate your expertise and inspire both employees and customers alike.

Strategic Brand Positioning

Shape the perception of your brand and cultivate its personality through event coverage videos. Whether your brand is known for being fun, serious, innovative, or compassionate, a global event video allows you to showcase your brand's unique character consistently across various events worldwide. This strategic brand positioning enables you to connect with your target audience on a deeper level, reinforcing your brand's values and generating long-term brand loyalty.

Effective Marketing Tool

Want to win new business and boost your sales? Look no further than a well-produced event video. The power of visual storytelling combined with compelling content makes event coverage videos one of the most effective marketing tools available. Whether you're delivering presentations, engaging in digital marketing campaigns, or engaging in one-on-one sales, a high-quality event video can captivate your audience and significantly enhance your sales strategy. With a professionally edited and engaging video, you can showcase your event's success, highlight the value you offer, and generate increased interest in your products or services.

Also read: Choosing Short-Form vs. Long Form. Video Content: Which Work Best for You?

Shareable Content for Social Media

Event coverage video provide shareable content that can work wonders on social media platforms. With social media being a powerful marketing tool, engaging and exciting event videos can attract a larger audience, increase brand visibility, and generate organic interest in your events and brand.

Long-Term Content Investment

Investing in event coverage video ensures that your events' highlights and key moments are preserved for the long term. These videos can be repurposed for future marketing efforts, used in internal training programs, or revisited by employees and stakeholders for continuous learning and improvement.

Strategies for Secure Better Event Coverage

Scouting the Location

Arrange for the production crew or at least one representative to visit the venue before the shoot to familiarize themselves with the space. This location scout is crucial for effective planning. It involves identifying optimal setup areas, storage for extra equipment, positioning of the audio recording station, and locating power sources for battery charging. Conducting a thorough location scout beforehand prevents last-minute complications, helps maintain the schedule, and minimizes unnecessary stress.

Utilizing Multiple Cameras

event coverage video

Corporate events often involve sizable audiences of 200 or more attendees. It can be challenging for a single camera operator to capture the entire event, particularly if there are multiple sessions or speaking locations. To ensure comprehensive event coverage, having at least two cameras is highly recommended. This setup enables better flexibility and allows simultaneous capture of different sessions or stages, enhancing the overall quality and diversity of footage.

Zoom Lenses

A skilled videographer strives to avoid obstructing the audience's view. Including a zoom lens alongside regular lenses provides the necessary versatility to capture shots from a distance without interfering with attendees' line of sight. A recommended zoom lens option is the 70-200mm, which enables capturing various shots such as people entering the room, interactions, and onstage activities across most room sizes. The two-camera setup complements this approach, as one camera can be equipped with the zoom lens while the other retains a regular lens, eliminating the need for frequent lens changes.

Employing On-Camera Lighting

Lighting conditions during events can fluctuate or even dim. In such cases, having supplemental lighting becomes essential. While bulky lighting equipment may not be necessary, a small on-camera light that attaches to the camera can be highly effective. These lights work well for close to medium distances. However, caution must be exercised when turning them on, as they can be blinding for audience members. For capturing shots from longer distances, utilizing stage lighting that can be remotely adjusted for video presentations is recommended.

Assigning a Production Assistant (PA)

For extensive, full-day, or multi-day shoots, having a production assistant proves immensely valuable. This team member is responsible for ensuring the videographers have everything they need throughout the event. Duties may include setting up battery charging stations, managing camera cards, and monitoring audio if connected to an audioboard. Additionally, the PA can step in to operate the camera if the primary camera operator requires a short break. Some clients may desire an edited video promptly after the event, and the PA can assist by logging footage and initiating the editing process during their available downtime.

Get Camera Crew: Unlock the Power of Event Coverage Videos

Are you ready to take your events to the next level? At Get Camera Crew, we understand the importance of capturing the magic and essence of your special occasions. Our expert camera crews are dedicated to providing top-notch event coverage videos that will leave a lasting impact. From customer testimonials that enhance credibility to entertaining content that brings your brand to life, our videos showcase your success and position your brand as a thought leader. With our multiple cameras, zoom lenses for optimal coverage, and on-camera lighting solutions, we ensure every moment is captured flawlessly. Don't miss out on the opportunity tocreate memorable experiences and boost your business. Contact Get Camera Crew today and let us help you unleash the potential of event coverage videos!

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