Top Social Media Management Hacks for Realtors in 2024

Boost your real estate brand in 2024 with expert Social Media Management for Realtors. Elevate your online presence and engage your audience effectively.

Ryan Diyantara
December 18, 2023
social media management for realtors

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In the ever-evolving landscape of real estate, savvy agents understand the power of a robust online presence. With over 5.3 billion social media users globally, it's no surprise that platforms like Facebook, Instagram, and TikTok have become prime hunting grounds for potential clients. But simply being present isn't enough. Realtors need a strategic and effective social media management approach to stand out in the crowded digital jungle and convert followers into loyal customers.

Social Media Management Strategy for Realtors You Should Know

Building Your Brand Identity

Before diving into content creation, it's crucial to define your personal brand. Are you the fun and relatable neighbor showcasing charming listings? Or the expert market analyst offering insightful commentary? Crafting a distinct voice and image helps you attract the right audience and establish yourself as a trusted advisor.

Content is King (and Queen)

Once you've identified your niche, it's time to get creative! High-quality content is the bedrock of a successful social media management strategy. Showcase stunning visuals of your listings, from professional photographs to breathtaking drone footage. Share local neighborhood guides, market insights, and behind-the-scenes glimpses into your life as a realtor. Remember, variety is key – balance informative posts with lighthearted humor and personal anecdotes to keep your audience engaged.

Engagement is Key

Social media is a two-way street. Respond to comments and messages promptly, answer questions with expertise, and participate in relevant conversations. Run polls and Q&A sessions to encourage audience interaction and foster a sense of community. Remember, real estate is a relationship-based business – building trust and rapport online lays the groundwork for offline connections.

Use Poweful Paid Ads Campaign

While organic reach can be valuable, strategically targeted ads can significantly boost your visibility and lead generation. Platforms like Facebook and Instagram offer powerful ad tools allowing you to tailor campaigns to specific demographics, interests, and even locations. By investing in targeted ads, you can reach more qualified leads and maximize your return on investment.

Mastering the Tools of the Trade

Don't get lost in the social media vortex! Tools like Hootsuite and Buffer allow you to schedule posts across multiple platforms, saving you precious time and ensuring consistent engagement. Canva and Animoto create eye-catching graphics and videos, while social listening tools like Brandwatch help you track industry trends and monitor brand mentions.

Remember, Success Takes Time

Building a thriving social media presence takes dedication and consistent effort. Don't be discouraged by slow initial growth – focus on creating high-quality content, engaging with your audience, and analyzing your results to refine your strategy. As you consistently deliver value and build trust, your online network will organically expand, leading to successful lead generation and ultimately, closed deals.

Why Real Estate Agents Need a Social Media Manager?

A social media manager is responsible for representing your brand on different social media sites. They come up with and carry out a plan to get more people interested, run social media campaigns, and create good-quality content and posts. Social media managers are very familiar with social platforms and are good at writing, editing, and posting content. This makes them really important for brands and businesses that want to grow their online audience and business.

Social media is very common nowadays, and it's hard to imagine life without it. Almost everyone uses social media these days. Social media management is a digital marketing service where a business can get potential customers through social media sites like Facebook, Instagram, and LinkedIn.

For real estate agents, social media marketing is a great way to connect with a quality audience. There are specific areas in social media marketing that can help your business:

  • Reaching customers who are really interested can lead to more property viewings and requests for property valuations.
  • It's more cost-effective than print, meaning you get a better return on investment (ROI) on digital, and you can see how effective it is.
  • It helps build awareness and trust in your brand. You can keep your brand in people's minds and reach an audience that might become customers in the future.

Here are some reasons why real estate agents should use social media:

  • Build your reputation.
  • Grow your network and connect with potential clients.
  • It's an opportunity to develop your brand and generate leads.
  • Attract the upcoming buyer market, especially the millennial generation.
  • Stay in people's minds.
  • Showcase your success and show your personality.
  • Provide information and education for buyers and sellers.

By using platforms like Instagram, Facebook, and Twitter, you can show off properties, build brand awareness, share industry knowledge, connect with potential buyers and sellers, run paid advertising campaigns, host live events, keep track of your online reputation, and collaborate with other professionals in the industry.

What real estate marketers need in a social media tools? Do you want to gather a bunch of new resources or revamp your current favorites? To do that, you need to know what to look for.

Important Things in Social Media Tools to Consider for Simplify Social Media Management

Here are ten important things real estate marketers should seek in a social media tool.

Social media scheduling

Being able to plan and set up posts ahead of time on various social media platforms helps you organize your content well. Don't be a realtor rushing to post between appointments.

Multiple social media platform integration

Tools that let you handle Facebook, Instagram, LinkedIn, or Twitter from one place can save you a lot of time.

Content curation

Don't stress about creating and gathering content all by yourself. Get a tool that can help you bring together and come up with relevant and interesting real estate content, like articles, blog posts, images, videos, and infographics.

Analytics and reporting

Every good realtor knows marketing needs to bring in actual money. Strong analytics and reporting features give you insights into your social media performance, audience engagement, reach, and other important measures. Your tool should help you see how effective your campaigns are and prove your return on investment (ROI).

Social listening and monitoring

You'll want to know what people think about your brand and stay updated on industry news and what your competitors are doing. With social listening, you can keep track of brand mentions, keywords, hashtags, and conversations related to real estate in real-time.

Also read: 12 Preparation Tips to Directing a High-Impact Commercial

Team collaboration and workflow management

Collaboration and workflow management are crucial for realtors who work in teams. A good tool can help your colleagues work together, coordinate social media efforts, assign tasks, and make workflows smoother. This saves time and makes managing social media campaigns more efficient.

Brand management and compliance

If you've hired someone else to handle your social media management or you're a marketer working for an agent, make sure your brand stays consistent. This protects your brand's online reputation and creates a unified digital experience.

Sentiment analysis

This advanced social listening capability helps you analyze sentiments by gathering insights from social media conversations or trends in the real estate industry. It helps you identify trends and adjust your marketing strategy accordingly.

Social media advertising

A tool that lets you easily advertise on social media is a no-brainer. Find one that lets you create, manage, and track paid social media campaigns all in one place. This automates your advertising campaigns and boosts your visibility.

Mobile app support

Running into an unsolvable issue without access to customer support is frustrating. As a realtor, you're probably too busy to troubleshoot software on your own. Make sure your tool has customer support capabilities. Recommended All-in-One Content Autopilot for Realtors promises to be the all-in-one solution for realtors struggling with social media management and content creation. It offers a suite of features designed to automate your content creation process and keep you consistently engaging your online audience.

Key Features:

  • AI-powered content calendar: Plan and schedule social media posts for an entire month in just 10 minutes.
  • Unlimited social content: Generate platform-specific posts for Facebook, Instagram, Twitter, and LinkedIn, tailored to resonate with your target audience.
  • SEO-optimized blogging: Create high-quality blog content that attracts leads and boosts your online presence.
  • Custom image creation: Generate relevant images to accompany your posts, saving you time and effort.
  • Buyer and seller avatars: Develop detailed profiles of your ideal clients to personalize your marketing and messaging.


  • Save time: Automate content creation and focus on high-value tasks like building relationships with clients.
  • Stay consistent: Maintain a steady stream of engaging content to keep your audience interested.
  • Stand out from the crowd: Craft personalized content that reflects your unique brand and expertise.
  • Build trust and relationships: Connect with potential clients on a deeper level through authentic storytelling and valuable insights.

Overall: offers a comprehensive solution for realtors looking to streamline their social media management and content creation. By automating repetitive tasks and providing valuable insights, it can help you save time, stay consistent, and ultimately achieve greater success in the competitive world of real estate.

Additional Notes:

  • The website offers a free trial, allowing you to test the platform before committing.
  • Customer testimonials and case studies are available on the website, showcasing the platform's success stories.
  • Pricing information is not readily available on the website. You may need to contact the company for a quote.

Final Thoughts

Social media management isn't just about posting pretty pictures and witty captions. It's about building meaningful connections, establishing yourself as a trusted advisor, and ultimately, growing your business. By implementing these strategies and staying tuned to evolving trends, you can navigate the digital jungle with confidence and turn your social media presence into a powerful real estate tool.

So, what are you waiting for? Unleash your inner digital explorer and conquer the social media jungle!

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