Video Production

The 11 Main Types of Video Marketing You Need to Know for 2023

Are you looking to take your video marketing to the next level? In this guide, you'll learn about the different types of video marketing that are available today, as well as some best practices for each type. Whether you're a small business or a large corporation, video marketing is an essential part of your strategy.

Nurettin Demiral
January 12, 2023
Types of Video Marketing

Table of Contents

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What are the 11 types of video marketing?

1. Explainer videos

An explainer video is a short video that explains a complex topic in a simple way.

Explainer videos come in different forms, including introductions, product demos, and customer service videos.

For example, a customer service video might show how to return an item to the store.

2. Educational videos

Educational videos that address general concepts or industry terms: These types of videos help explain general ideas or concepts related to a certain industry. They can be used to answer basic questions and get views for SEO optimization.

Educational videos that are used to inform and educate customers: These videos are designed to engage and educate viewers, rather than sell them products or services. They can be used to create awareness during the buyer journey, when customers may not yet be aware of all their problems.

3. Testimonial videos

Testimonial videos are persuasive interviews of real-life clients about their success with your product. They are aimed at a specific problem or use case and come in three subtypes: Customer Testimonials, Case Studies, and Success Stories.

Testimonial videos should be engaging and medium length, to make an emotional connection with your audience. Customer testimonials and videos help showcase the features of your product and build trust and credibility.

Customer testimonial videos can be used at any time, in any place, to promote your product. Testimonial videos are a versatile way to promote your product and can be used at any stage of the sales cycle.

4. How-to videos

How-to videos are focused on helping viewers achieve a goal. They have a distinct structure with clear, step-by-step instructions similar to a tutorial. How-to videos are great for reaching interested leads and presenting the company as a resource during the sales funnel process.

5. Product videos

Product Videos aim to present your product in a familiar context so that viewers can imagine themselves using the product and enjoying its benefits. Product videos can also deliver vital instructions or information which adds value to the content and increases viewer benefit.

6. Event videos

Event videos are a type of video footage that captures corporate events and creates marketing or informational videos from attendance. An example of an event video would be a company's holiday party that was captured on film and then edited into a short video clip to share with customers.

7. Product demonstrations

These videos show potential customers how your product works in order to demonstrate its value. Product demonstrations are typically used during the consideration stage of the sales funnel when customers are evaluating their options.

8. Corporate culture

These types of videos give viewers a behind-the-scenes look at your company's culture, values, and people. Corporate culture videos can be used at any stage of the sales funnel, but they're especially powerful for building relationships with potential leads in the awareness stage.

9. Demo videos

These videos provide an in-depth look at your product or service in action. Demo videos are often used during the consideration stage of the sales funnel when customers are evaluating their options.

10. Webinars

These are educational or informative live or recorded video presentations given by experts on a certain topic. Webinars can be used during any stage of the sales funnel, but they're especially powerful for generating leads and building credibility in the awareness and consideration stages.

11. Interviews

These types of video feature interviews with experts, customers, or thought leaders relevant to your business. Interviews can be used at any stage of the sales funnel to educate viewers and build relationships with potential leads.

12. Case studies

These types of videos tell the story of how your product or service helped a specific customer achieve their goals. Case studies are typically used during the consideration stage of a sales funnel to demonstrate how your solution can solve customers' problems.

13. Product reviews

These types of videos provide an unbiased look at your product or service. Product reviews can be used at any stage of the sales funnel, but they're especially helpful for generating leads in the awareness stage and building credibility in the consideration stage.

What are the benefits of using video marketing?

1. Increased brand awareness

Video marketing can help increase brand awareness and provide benefits by connecting with potential customers and creating a stronger relationship with them.

By communicating your brand's message through video, you can reach a larger audience and introduce them to your product or service. Video marketing can also be used to create product videos that show consumers how to use your product for various occasions.

2. Increased conversion rates

Video marketing can be used to increase conversion rates by providing helpful examples to potential customers. For example, a video explaining how a product works or demonstrating its benefits can be an effective way to convince someone to make a purchase.

Additionally, including a call-to-action at the end of the video can encourage viewers to take immediate action. The most important metric for determining the success of a video marketing campaign is sales, but other factors such as click-through rate and engagement can also be useful indicators.

3. Increased website traffic

Video marketing can help increase website traffic by providing valuable content that is relevant to your audience. Video marketing can also be used to promote your company's brand, product, and services.

Some examples of effective video marketing strategies include creating videos for blog posts, creating video tutorials, and making videos about your company's unique selling points.

4. Increased social media followers

Video marketing can increase social media followers by providing benefits such as increased reach and higher conversion rates. By creating engaging videos that are well-received by Facebook's algorithm, businesses can reach a wider audience and encourage more social interaction.

Regularly posting first-person video content can also help to maximize story exposure and create a more engaged audience.

5. Increased sales

Video marketing can be a great tool for increasing sales and building brand awareness. Sale videos are a great way to draw attention to your product or service and increase conversions. Sale videos are best timed with major shopping dates like Christmas, Black Friday, Cyber Monday, Father's Day, etc.

Sale videos are most successful when simple and straight to the point. A clear call-to-action is essential, like Shop sale now. Sale videos can be run on any platform, including websites, landing pages, social media, and newsletters.

6. Increased brand loyalty

Video marketing can increase brand loyalty by providing valuable information and promoting the product in a variety of ways. Additionally, video marketing can be used to reach a wider range of customers more quickly and efficiently than other forms of marketing.

7. Increased customer satisfaction

Video marketing can be used to increase customer satisfaction by providing customer testimonials. Having an existing customer on camera can help attract new customers and provide them with insight into the product or service. This type of marketing can also be used to show off how a product or service works or to provide demonstrations on how to use it.

8. Increased employee satisfaction

Video marketing can help improve employee satisfaction by providing a way for employees to connect with each other and feel more engaged with their work. Videos can also be used to communicate the company's values and mission, which can help employees feel more connected to the organization.

Additionally, videos can be used to provide training and development opportunities, which can help employees feel more valued and motivated.

10. Increased brand awareness

Video marketing can help increase brand awareness and provide benefits by building trust and credibility with customers. By creating videos that are relatable and short, businesses can connect with potential customers on a deeper level, creating lasting relationships.

Additionally, video marketing is an effective way to advertise products or services, as well as drive traffic to product pages or social media ads.

What factors should you consider when creating a video marketing strategy?

When creating a video marketing strategy, you should consider what type of video to create, who your target audience is, what story you want to tell, and what your budget is. You should also create a timeline for your video content and stick to it.

How can video marketing improve your business?

1. Video marketing can help to build trust and credibility with your customers.

Video marketing can help your business in many ways. For example, videos are a great way to reach and engage with customers across all platforms. They are easy to produce and cost little to produce. Videos provide an element of human touch which is valuable in product updates. Video marketing can help customers better understand your products, and leads to increased conversion rates and elevated SEO ranking.

2. Video marketing can help to increase brand awareness.

Video marketing can help businesses in many ways, from increasing awareness to driving key actions from the audience. By creating engaging and informative videos, businesses can reach a larger audience and differentiate their brand. Additionally, video marketing can help businesses retain customers and grow their business.

3. Video marketing can help to increase website traffic.

Video marketing can help businesses rank higher in search engines and increase conversion rates. Videos make it easier for search engine bots to read and transcribe your content, which can help you rank higher on relevant searches. Additionally, videos can also increase traffic to your website.

4. Video marketing can help to increase conversion rates.

Video marketing can be a great way to improve your business. By increasing email clickthrough and open rates, reducing unsubscribes, and converting more visitors into leads, video marketing can help you reach your goals.

5. Video marketing can help to increase customer loyalty.

According to the reference, video marketing can help increase customer loyalty by highlighting products in a more effective way and converting more customers. Video marketing can also help SEO rankings by being found higher in search engine results pages. Email clickthrough and open rates are high when videos are embedded into emails. Adding the word "video" to the email subject can increase open rates and clickthrough rates. Unsubscribes are reduced by 26%.

6. Video marketing can help to increase sales.

Video marketing can help businesses achieve their goals by increasing site traffic, monthly sales, and conversion rates. For example, a business might use video marketing to increase the number of visitors to its website or to generate more sales leads. Additionally, video marketing can be used to improve the conversion rate of a website by making it more user-friendly and engaging.


What are the best practices for video marketing?

Video marketing is a type of content marketing that involves creating and sharing videos online. The goal of video marketing is to promote a brand or product, increase sales, or drive traffic to a website.

Why is video important for marketing?

There are many reasons why video is important for marketing. Video allows you to tell a story about your brand or product, and can be an excellent way to showcase your company's personality. Additionally, consumers are more likely to engage with and remember video content than other types of content.

How can I use video in my marketing campaigns?

There are many ways you can use video in your marketing campaigns. You can use videos to promote your brand or product, increase sales, drive traffic to your website, or simply entertain and engage your audience.

What are some tips for creating successful videos?

Some tips for creating successful videos include planning and scripting your videos before you start shooting, shooting in a quiet location with natural light if possible, using close-ups to highlight key features or cover up any cuts made when editing your footage, and keeping your camera steady to avoid shaky footage

How can I use videos for marketing purposes?

There are many types of videos that can be used for marketing purposes, and each has its own great marketing example. For example, brand videos can be used to quickly and easily establish your brand identity, while product explainer videos can be used to educate viewers about your product or service. Teaser videos are also a great way to generate interest in your brand or product.

What is the best way to distribute my videos?

It all depends on your video goals and strategy - focus on the distribution method that will give you the biggest return. Owned distribution is always a must, though - there's the lowest barrier to entry here. There are many different distribution channels available, so try different ones until you find one that works for your video. Distribution channels include paid and earned distribution.

Why should my small business use video marketing?

Video marketing can be an extremely effective way to promote your small business and its products or services. It allows you to reach a large audience quickly and easily and can help you to build trust and credibility with potential customers.

What are some tips for creating successful videos?

Some tips for creating successful videos include: identifying the purpose of the video, choosing a method to deliver the message, writing and recording the script, adding overlays and graphics, editing assets to your liking, and exporting for sharing.

How do I measure the success of my video marketing campaign?

There are a number of ways to measure the success of your video marketing campaign, including looking at views, engagement (likes, comments, shares), leads generated, sales made, or any other desired metric.

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