Choosing the Best Video Testimonial Service Company

Don't think you need video testimonials to catch B2B customers? Think again.

Half of B2B buyers say they select their vendor based on recommendations from industry peers. That's correct. B2B buyers are checking out the services their competitors are using and opting for the ones with stellar endorsements. So, if you lack testimonial videos to demonstrate your value, you risk losing potential B2B clients to firms that can showcase their worth.

But what if you don't know how to create customer testimonial videos? You turn to professionals who specialize in it. But remember, not all video testimonial services are effective. You must choose a team skilled in testimonial production. As one of the leading B2B customer testimonial video producers, we know precisely what criteria to consider when outsourcing testimonial video production.

Keep reading to discover how to select the finest video testimonial services to achieve your goals.

Why should you consider outsourcing to a video testimonial service?

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Well, simply put, if you want B2B clients to understand your value, testimonials are key. Research shows that 60% of B2B buyers rank reviews among their top five decision factors when evaluating potential service providers.

However, the challenge lies in the credibility of online reviews, as they can easily be manipulated. This is where video testimonials come in. By presenting real faces and voices, video testimonials build trust and forge emotional connections through relatable human stories.

But what if you lack an in-house video production team? Is DIYing clunky home-video style content the only option? Definitely not.

Outsourcing to a professional customer video testimonial team is the solution. And the benefits are manifold. Let's delve into them:

1. Increased Lead Conversion

When you outsource video testimonials, you get higher-quality results. This makes sense because dedicated professionals, focused solely on video production, can deliver superior outcomes compared to those juggling multiple marketing tasks.

2. Save time

Hiring a company to make your business videos saves time. Making testimonial videos can take a long time if you don't know how. 

But experts, like a video testimonial company, know what videos to make, how to shoot them, and how to put them together to make a video that helps your B2B business get more attention, leads, and sales.

3. Make it easier

Making video testimonials can be really hard if you're not sure what to do. Making a video that brings in B2B customers isn't simple when you think about all the skills and equipment you need.

It's easier to let a professional team handle everything from start to finish. You won't have to worry about any of it.

4. Get expert help

Knowing what will work with testimonial videos isn't always easy. The type of business you have and the people you're trying to reach make a big difference in how your videos should look and sound.

Since you're filming your customers, you don't have lots of time to test different styles of videos. That means you might not know if your video will work until it's done.

But an expert team with lots of experience doesn't need to guess. They already know what works best.

How to find the best video testimonial services:

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If you want to find video testimonial services that really know how to get the attention of your target audience, you have to be choosy.

There are many people out there who claim they can make great videos, but they don't have the skills to make effective B2B video testimonials.

If you want video testimonial services that actually get results, here's what you should look for.

1. Choose video testimonial services that can help you make more money.

43% of B2B marketers say they use customer testimonials to help their clients buy from them. That means video testimonials are really important for making money. The video testimonial service you choose should know how to create opportunities for sales through their work. This means finding video professionals who understand what to include in your videos to help you sell more. You want professional testimonial videos that make it clear to your customers why they should buy from you and how easy it would be to make a purchase.

2. Find a team that saves you time

Making videos takes a while, especially if you're new to it. If you make a two-minute video yourself, it could take four to eight weeks. But a professional can make a simple video in just four hours because they know what they're doing.

When you're choosing a video testimonial service team, you want one that saves you time. You don't want a team that needs you to help all the time. If that's the case, you might as well do it yourself. Look for a team that asks the right questions and gets on with the job without needing you to say yes all the time.

3. Choose a testimonial production firm that works closely with your team

While you want a team that works fast, you also want one that understands what your business needs. Not every business wants the same thing from a video. Do you want to show how good your service is? Or how fast it is? Or how cheap it is? Or how easy it is? A good video service will talk with you to understand what you want. This helps you pick the right customers to talk about your brand and decide which stories to share.

4. Find a team with lots of experience

If you pick a video team that hasn't worked on B2B testimonials before, you'll have to try lots of different things to see what works. This can take a long time and cost a lot of money. But experts in making customer testimonial videos already know what works. They can help you save time, money, and stress. Look for a team that gives you ideas. They're the experts, so they should be telling you what to do.

5. Choose a service with happy customers

If a video company has happy customers, it means they make good videos. Check out the videos the team has made before. Are there any big companies saying good things about their work? Do their old customers say great things about them? Do they have lots of good ratings and reviews?

If not, it might mean they're not very good at making videos. They should be showing off all the great companies they've worked with.

6. Pick a service that shows you their work

A good video service will show you what they can do, not just talk about it. A good video company will have lots of examples of their work, like Get Camera Crew below:

If you can't see any examples of what a video team has done, how can you know if they're good? If you find a company that won't show you their work, try asking them for some examples. If they won't give you any, it's probably best to stay away.

7.  Find testimonial firms that can produce remote video testimonials

It's not easy to get customers to make a video testimonial, especially because they have busy lives and usually have to go somewhere to do it. You could try going to them, but that can cost a lot of money. And if your customers are in different countries, it's not practical. The best option is to find video services that let customers make testimonials from far away. Then you can get evidence from customers without needing to meet them in person.

Top 5 Video Testimonial Service Production You Can Try

Get Camera Crew

At Get Camera Crew, we specialize in providing top-notch testimonial video production services to help businesses showcase their success stories effectively. Our services offer a range of features tailored to meet your needs:

• Professional Crew: Our experienced crew members ensure that your testimonial videos are filmed with the highest quality standards, capturing the essence of your customers' experiences.
• Script Development: We assist in crafting compelling scripts that highlight the key benefits of your products or services, ensuring that your message resonates with your target audience.
• Location Scouting: We help you find the perfect setting for your testimonial videos, whether it's at your place of business or a location that best represents your brand.
• Interview Preparation: Our team prepares interview questions that prompt genuine responses from your customers, resulting in authentic and engaging testimonial content.
• High-Quality Production: We use state-of-the-art equipment and techniques to ensure that your testimonial videos are professionally produced and visually appealing.
• Editing and Post-Production: Our skilled editors enhance your testimonial videos with smooth transitions, compelling visuals, and captivating music to deliver a polished final product.
• Distribution Strategy: We provide guidance on how to effectively distribute your testimonial videos across various platforms to maximize their reach and impact.

With Get Camera Crew's testimonial video production services, you can effectively leverage the power of customer testimonials to build trust, credibility, and loyalty among your target audience. Let us help you tell your success stories and take your business to the next level.

LeoModo

At Leomodo, we offer comprehensive remote video testimonial services tailored to meet the needs of businesses seeking to capture authentic customer experiences from afar. Our services come with a range of features designed to make the process seamless and effective:

• Professional Remote Filming: Our experienced team guides customers through the remote filming process, ensuring that they capture high-quality testimonials from the comfort of their own space.
• Customized Interview Questions: We provide tailored interview questions to elicit genuine responses from customers, allowing you to showcase the most compelling aspects of your products or services.
• Remote Editing and Post-Production: Our skilled editors work remotely to enhance your testimonial videos with professional editing techniques, ensuring a polished final product that aligns with your brand image.
• Branding and Customization: We incorporate your branding elements, such as logos and colors, into the testimonial videos to maintain consistency and reinforce your brand identity.
• Secure File Transfer: We utilize secure file transfer methods to ensure the safe and efficient transfer of video footage, protecting your valuable content throughout the process.
• Quick Turnaround Time: Our streamlined remote production process allows for quick turnaround times, ensuring that you receive your finished testimonial videos promptly and ready for distribution.
• Dedicated Support: Our team of experts provides ongoing support and guidance throughout the remote video testimonial process, ensuring a smooth and successful experience from start to finish.

With Leomodo's remote video testimonial services, you can effectively capture and leverage authentic customer stories to build trust, credibility, and engagement with your target audience, no matter where they are located. Let us help you bring your customer testimonials to life and drive meaningful results for your business.

Visme

Visme is a top video testimonial app that's simple and fun to use. It lets you easily create great video testimonials with professionally designed themes. Once you've picked your favorite design elements, you can add customer feedback, include your company's logo, and download the finished product. 

Visme offers these features:

• Helps you turn your ideas into engaging presentations.
• Makes it easy to create charts and infographics with drag-and-drop tools.
• Lets you create professional documents with your branding.

Trustmary

Trustmary helps businesses gather customer feedback, calculate NPS (Net Promoter Score), collect more reviews, and use social proof to increase conversion rates. Unlike Vidmonials, Trustmary doesn't allow clients to record their own testimonials. Instead, a team of videographers contacts customers and schedules high-definition testimonial recordings. Trustmary specializes in providing thorough video review services. With Trustmary, you can drive more traffic to your website by using high-quality user-generated content. 

Additional benefits include:

• Tracking NPS with feedback.
• Improving conversion rates with customer data.
• Creating testimonials based on feedback.

Testimonial Builder

Testimonial Builder is a mobile app for video testimonials that helps boost your SEO and online reputation by gathering real customer feedback. With this app, clients can easily follow step-by-step instructions to get video reviews recorded for their business. Additionally, a standout feature of this platform is its useful keyword teleprompter, which helps users include SEO-friendly keywords in their videos. 

Other features include:

• Customers can record video testimonials for you.
• They can electronically sign a release form provided with the product.
• Once you've collected the footage, you can upload it to your YouTube channel.
• Customers can share the video if you give them access to it.

Conclusion

Don't choose a cheap video team that doesn't know what they're doing. Find a great video service that can prove it's worth the money. Keep in mind, good video services that get results will have lots of happy customers talking about how well their videos work. So, if you want the best video service, check out their testimonials.