1. To quickly convey information to employees
Internal communication videos are an effective way to convey important information to employees, as they quickly capture the attention of the audience and retain it. Videos allow for messages to be communicated universally and at scale, while also providing a level of trust and engagement that text-based communications cannot.
Additionally, they offer a level of agility not found in other forms of communication, allowing for both long-term plans, such as branding and restructuring, as well as short-term needs, such as emergency response. Through internal communication videos, companies can ensure consistency and clarity of message, and employees can replay elements that are more relevant to their roles or more difficult to grasp.
2. To engage employees and increase employee engagement
Creating internal communication videos can help engage employees and increase employee engagement by providing visibility of top management, improving recruitment and promoting a positive brand image, connecting geographically dispersed employees, building relationships through empathy, message simplification and expediency, and giving employees a better understanding of what the rest of the company is doing and achieving.
Additionally, these videos can help boost morale and engagement by celebrating company success stories, people and events. When produced professionally, these videos can build trust in the intended workforce and help ensure a consistent message is delivered to a significant number of people.
3. To increase understanding of company goals and objectives
Creating internal communication videos is an effective way to increase understanding of company goals and objectives, as it allows businesses to communicate more clearly and concisely to their employees. Video content can be used to communicate the company’s vision and strategy, breaking it down into easily digestible chunks, so that employees can quickly and easily understand what they are contributing to and how they fit into the bigger picture.
Moreover, making top management visible through video communications ensures that employees feel valued and included, helping them to stay up to date with key messages and updates. This in turn creates a sense of unity and collective understanding of the shared mission and values of the company, leading to greater engagement and productivity.
4. To increase awareness of company policies and procedures
Creating internal communication videos can increase awareness of company policies and procedures by providing employees with a concise and scalable way to stay informed of essential information. Video communications make it easier to communicate changes of direction and strategy, which can help create a unified understanding and buy-in from the whole team. It can also increase the visibility of top management and make them more accessible to the employees.
Additionally, induction videos can be used to set the tone for new employees and help them understand the company's ethos and values. Finally, video comms detailing product launches can ensure all employees are on the same page and up to date with the company's latest initiatives.
5. To increase employee morale and enthusiasm
By creating engaging and interesting films, businesses can ensure that their employees feel reassured and part of the process during times of change in the company or organization. These films can also set the tone for new employees and establish the company ethos and values. Videos can also provide visibility to the top management which makes them more accessible and approachable to staff.
Furthermore, creating videos for internal communications can help to keep employees motivated, engaged, and on the same page, even if they are geographically dispersed. This helps to improve recruitment, reduce turnover and promote a positive brand image. Finally, videos can be used to boost employees' hard and soft skills, allowing them to watch and re-watch content at their own convenience.
6. To increase employee understanding of new products and services
Creating internal communication videos can help increase employee understanding of new products and services by providing them with a better understanding of what the company is doing and achieving. These videos can explain the latest product launch, its aims, purpose, and benefits, providing employees with a sense of the company's vision and direction.
They can also provide assurance and a sense of belonging during times of change, easing the transition process, and allowing employees to feel part of the process. Ultimately, animated corporate communication videos can increase employee efficiency and retention, making it an essential part of any internal communications strategy.
7. To increase employee awareness of upcoming changes
Creating internal communication videos can help increase employee awareness of upcoming changes by providing clarity, visibility and consistency. By presenting essential information visually, employees can better understand the changes being made, and feel reassured and included in the process.
Video announcements, in particular, can promote employee engagement and boost feelings of authenticity and loyalty.
8. To increase employee understanding of company values
Helps increase employee understanding of company values by introducing key strategies, values, and benefits to new employees during onboarding. It also allows for visibility of top management and can make employees feel valued and included. Furthermore, it allows companies to quickly and easily convey messages, updates, and ideas to employees, easing the process of change within organisations and helping to reassure employees.
Finally, it enables companies to create marketing videos that demonstrate the benefits of working in the company to help attract top-level candidates. These internal communication videos can help employees to better understand the company’s vision and values, and promote a sense of belonging.
9. To increase employee knowledge of upcoming events
Creating internal communication videos can help increase employee knowledge of upcoming events by providing a visually appealing and engaging way to deliver key information such as change management, staff recruitment, and staff training. Furthermore, these videos can also help to reduce FAQs and provide quick updates from management, making employees feel valued and included.
10. To increase employee understanding of company culture
Creating internal communication videos can help increase employee understanding of company culture by providing a visual representation of the company ethos and values, giving employees clarity and line-of-sight to the overarching company's vision, and making top management visible and accessible to staff.
These videos can also be used to introduce strategies, values and expectations as an integral part of the employee onboarding process, and to communicate the latest product launches and their aims, purpose and benefits to ensure all employees are on the same page. Through this, employees are given a better understanding of what the company stands for and their contributions to it, which can help to build trust and create a sense of belonging.
How to create videos for internal communications by working with a video agency?
Step 1: Determine Objectives & KPIs with video for internal communication
The first step in creating an effective internal communications video is to determine your objectives and the key performance indicators (KPIs) you’d like to measure. This will help you define the scope of the project and the success metrics.
Step 2: Choose a Distribution Method
Once you have the objectives and KPIs in place, decide on the best method for reaching your intended audience. Will you use your intranet, email, or broadcast at a company event?
Step 3: Generate Ideas
Discuss ideas for the video with your video production agency. Internal videos don’t have to be boring – they can be creative and fun!
Step 4: Pre-Production
Work with your video agency to create a comprehensive pre-production plan. This will include scripting, storyboarding, scheduling, budgeting, and more.
Step 5: Production
The production phase of your internal communication video project will involve shooting, editing, and other activities. During this process, keep your target audience in mind, and ensure that the video delivers a powerful message.
Step 6: Post-Production
Once the production phase is complete, the post-production phase will involve adding any sound design, colour correction, and other necessary elements.
Step 7: Delivery
Finally, it’s time to deliver your internal communications video to the intended audience. Use the distribution method you chose in step two to ensure that your video reaches the right people.
With the right video production agency, creating an internal communications video can be a smooth and successful process. Follow these seven steps to ensure that your video effectively communicates your message and engages your internal audience.
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