What are the key elements of making a walkthrough video?
Idea generation, script writing, storyboarding & illustration, voiceover, music, animation, high-quality footage, creative video editing, determining and getting to know the audience, writing a storyboard and script, recording narration, recording or capturing video, editing video, adding a video intro, sharing the video, lighting, composition, sound, and logistics planning.
What are the benefits of walk-through videos in the real estate industry?
A walk-through video is a powerful marketing tool that can help boost interest and engagement in a property. It can also help to increase the number of qualified leads, as well as shorten the amount of time it takes to sell a property.
How to record a real estate walk-through video?
There are a few things you should keep in mind when recording a real estate walk-through video with a video agency. Make sure the space is well-lit, and that the camera is stable. It's also important to capture a variety of angles and to get footage of the inside and outside of the property.
Why you should shoot a real estate walkthrough video?
A real estate walkthrough video is a great way to give potential buyers an idea of what your property looks like and how it flows. It's also a great marketing tool that can help you sell your property faster.
Why create a video walk-through?
1. Increase awareness of a product or service with a visual walkthrough
Creating a visual walkthrough video is an effective way to increase awareness of a product or service. The video can be used in many ways, such as being emailed to sales prospects, as a substitute or enhancement to an in-person demo, or as a lead generation tool. The video helps viewers fully engage with the product, understand the features, and onboard smoothly, making it easier for them to imagine themselves using the product.
Additionally, the video is a convenient way for buyers to home-inspect and can be shared easily, which is beneficial when buy-in from multiple stakeholders is required. As 92% of marketers claim that videos help their users gain a stronger understanding of their products and services, creating a visual walkthrough video is an effective way to increase product or service awareness.
2. Increase awareness of a brand with product feature videos
Product feature videos can be a useful way by showcasing the features of a product or service and demonstrating how they can be used. Through product feature videos, customers can learn more about a brand’s offerings and better understand how they can benefit from them. This type of video content can also help to differentiate a brand by highlighting the unique features offered that competitors do not.
Additionally, product feature videos can help to build trust with potential customers by showing them how the product or service works in real-life applications. As customers become more aware of a brand’s offerings and can visualize how to use them, they are more likely to consider them when making a purchase decision. As such, product feature videos can be instrumental in increasing awareness of a brand and helping to drive more sales.
3. Increase conversion rates with a walkthrough video for your company
Creating a walkthrough video can increase conversion rates for your company by helping your viewers fully engage with your software, understand your features, and onboard smoothly. Through providing product demonstrations and highlighting features, walkthrough videos can help to educate potential customers and give them confidence in the product they are considering purchasing.
Walkthrough videos can also be used as a substitute or enhancement to an in-person demo, or as a lead generation tool by placing it behind an email entry form. By removing barriers to the purchase and providing an easy way to share information with stakeholders, the walkthrough video gives the customer a better understanding of the product and encourages them to make the purchase.
4. Improve website usability
Creating a walkthrough video can improve website usability by helping users engage with the software, understand its features, and onboard smoothly. This process can remove barriers to purchasing the product, as well as lead to more sales and buy-in from multiple stakeholders.
Furthermore, creating a walkthrough video can also help to scale customer support capacity by providing customers with the basics of the product, thus reducing the number of support tickets.
5. Increase website traffic
Creating a walkthrough video can significantly increase website traffic as indicated by studies conducted by Forbes and Cisco. According to Forbes, 65% of online researchers visit a website, and 39% call the brand after watching videos.
At the same time, Cisco has found that 82% of internet traffic is expected from video marketing this year. These stats demonstrate that creating a walkthrough video can attract more online researchers, thus increasing website traffic.
6. Increase customer satisfaction
Creating a walkthrough video can increase customer satisfaction by helping customers become more informed and engaged with a product. By giving customers a comprehensive overview of the product’s features and how to use them, walkthrough videos enable users to understand the product more thoroughly and make better use of it.
Additionally, with these videos, customers can quickly get up to speed with the basics of a product, reducing the need for customer support and increasing customer retention. Lastly, walkthrough videos can be shared among different stakeholders, which is beneficial in cases where a customer needs to obtain permission from multiple parties before purchasing a product.
7. Improve search engine rankings
Creating a walkthrough video can improve search engine rankings by providing valuable and relevant content to potential customers. Such videos allow you to showcase what you have to offer and create a memorable experience for viewers. Additionally, statistics have shown that listings with walkthrough videos receive 403% more inquiries than those without, showing the potential for increased reach and engagement.
Videos also help you to establish yourself as an expert in your field and demonstrate that you are up to date with the latest trends. Furthermore, by providing answers to questions potential customers may have, you can build meaningful and long-lasting relationships, which can ultimately lead to increased profits.
8. Reduce customer support costs
How can creating a walkthrough video reduce customer support costs? By creating a walkthrough video to teach customers how to use a product or service, they can then become more conversant and comfortable with the product or service.
This reduces the amount of customer support tickets since customers can troubleshoot on their own and gain a better understanding of the product or service without having to contact customer support. In addition, customers can also use the video to learn new features and advanced learnings, thus further freeing up customer support resources.
9. Increase brand loyalty
Creating a walkthrough video can help increase brand loyalty by communicating your brand messaging in a consistent and engaging way. By teaching customers how to get the most out of your product, you are turning them into experts and increasing in-app engagement.
Furthermore, creating a video that is tailored to your audience can help shape perception and strengthen your brand by telling your story in a compelling way. When done well, video campaigns can drive website visits, calls to your brand, and increased internet traffic.
10. Develop greater visibility
Creating a walkthrough video can help increase visibility by providing a more personal connection with potential customers. It can demonstrate how to use a product or service, allowing people to gain a better understanding of what they’re buying. Video can also help tell a brand's story by highlighting unique features and qualities that set it apart from competitors.
By providing viewers with an immersive experience, companies can engage potential customers and build relationships leading to increased sales. Finally, customers can get a better idea of the quality of the product or service before making a purchase, which will boost customer loyalty and trust.