What types of video content work best in the fintech industry?
1. Explainer Video
An explainer video is an animated short-form video used to explain a service, product, or idea in a simple and understandable way. It usually lasts between 1-3 minutes and is used to simplify complex concepts, introduce brand awareness, and increase conversions.
Explainer videos are particularly useful for businesses in the fintech industry looking to breach the market with their newest tech implementation. Explainer videos are an engaging, educational tool that helps finance professionals understand the technologies being introduced to their day-to-day jobs, as well as a practical way to introduce innovations to a broad audience, including seniors.
2. Finance Brand Video
Finance brand videos are an excellent fit for the fintech industry as they are an effective way to build trust, create awareness of your services, demonstrate expertise, and convey a message in a memorable and concise manner. These videos allow businesses to share the story behind their financial services, showcase their capabilities, and explain their process in a way that is attractive to viewers.
Additionally, finance brand videos are backed by data that suggests they yield positive ROI and help consumers make informed decisions. In the fiercely competitive and ever-changing financial services industry, creating video content provides an opportunity to stand out and keep pace with technology-driven growth. Ultimately, finance brand videos are a great way to build trust, acquire new customers, and retain existing ones.
3. Business Videos
In the fintech (financial technology) industry, video is a powerful tool for driving customer engagement and brand awareness. Video content can be used to introduce products and services, simplify customer journeys, increase conversions, and showcase expertise. The types of business videos that work best in the fintech sector are:
- Financial Services Commercials: TV and digital commercials are great for showcasing the expertise of your financial services and increasing brand awareness.
- Brand Films: Create engaging and impactful brand films to bring your financial services to life and make your message memorable.
- Social Media Content: Create short, eye-catching videos for social media platforms to increase engagement and attract potential customers.
- Large Event Videos: Capture the key moments of events and conferences to promote financial services to new and existing customers.
- HR Videos: Create engaging HR videos to attract and onboard new employees.
- Investor Videos: Create compelling investor videos to explain the value and benefits of investing in your financial services.
- Customer Success Videos: Highlight the success stories of your customers to build trust and credibility with potential customers.
- Explainer Videos: Create explainer videos to break down complex financial concepts for potential customers.
By creating engaging, informative, and visually appealing videos, you can build trust and credibility in the fintech industry. Video production is an essential element of any successful financial services business.
4. Motivational Videos
Motivational videos are also a great way to engage with viewers and can be used to inspire and motivate customers to take action. Motivational videos typically focus on stories of success, or a positive customer experience, which helps to promote the benefits of the product or service.
5. Corporate Videos
When it comes to corporate videos in the fintech industry, there are a few different types that work best. Financial services commercials, either for TV or digital, are a great way to introduce a product or company, simplify customer journeys, increase conversion, and build brand awareness.
Brand films are also effective as they help build trust and credibility with the audience. Social media content is also a great way to engage your target audience and keep your brand at the forefront of their minds.
6. Charity Videos
Charity videos are a great way to showcase the fintech industry's dedication to social responsibility and charitable giving. They can be used to communicate a company's values, raise awareness of important causes, and demonstrate how their products and services can make a positive impact on the world. Charity videos can help to establish trust and build relationships with customers, as well as strengthen a company's overall identity.
Additionally, charity videos can be used to highlight the positive aspects of fintech technology and encourage people to use it in a responsible and ethical manner. By featuring stories of people who have benefited from the use of fintech, companies can demonstrate how their products and services have improved the lives of those in need. Through charity videos, fintech companies can reach a wider audience and demonstrate their commitment to making a lasting difference in the world.
7. Finance Animated Videos
When it comes to finance-related animated videos, there are a few types that work best. The first type is an explainer video, which is used to explain complex financial operations and to educate customers on how to use a banking system. Such videos can also be used to introduce new features and products with time. The second type is an onboarding video, which is used to introduce customers to a fintech app or to educate them about certain financial and banking terms.
The third type is a promotional video, which can be used to promote a company, advertise its goods and services, and highlight innovative approaches and technologies. Finally, there is a product/service explainer video, which is used to demonstrate how products or services work using real cases and to help customers better understand the financial solution and how to apply it to their situation. All of these types of videos are effective in increasing customer loyalty and engagement, fostering brand loyalty, and expanding the user base.
8. Video Advertising
Video advertising is a powerful form of marketing used by the fintech industry to introduce their products or services, simplify customer journeys, increase conversions, and increase brand awareness. Video can be used to create engaging and entertaining content that stands out from the competition, as well as inform viewers about a company's offerings. Utilizing video can be beneficial for the fintech industry, as it can help capture the attention of potential customers and increase conversions.
The use of video can help to explain and simplify complex financial concepts that may be difficult to grasp in writing. Motion graphics, explainer videos, product demos, and video teasers can all be used to create content that resonates and is memorable. Also, videos are more likely to be shared than text-based content, increasing visibility and reach.