FMCG
Video Production

How to create video content with a marketing video company

Step 1: Choose your product video ad company

Choosing a video production company to create a product video can be a daunting task. With so many options out there, it can be difficult to know where to begin. There are a few key considerations to keep in mind when selecting the right creator for your project.

Start your search by researching potential video production talent. Utilize search engines of Get Camera Crew, and review the results. Look for companies that specialize in creating product videos, as this will ensure they have the necessary expertise. Additionally, consider if the location is a factor as rates may be cheaper outside of major cities. Lastly, ask around to see if anyone you know has had a positive experience with a particular company.

Step 2: Define your content goals with your video content agency

Content goals are the objectives of the video that you want to achieve. They help to ensure that the video production agency you are working with has a clear understanding of the project objectives, so they can focus their efforts in the right direction. Content goals can range from raising brand awareness, promoting a company, driving website traffic, increasing sales, or anything else that you want the video to do.

By outlining these goals, you can ensure that the video production agency knows the purpose of the video and can create content that resonates with your target audience. Having these goals in place also helps to ensure that the video content will be successful and effective in achieving the desired goal.

Step 3: Brainstorm video ideas

Brainstorming video ideas with a video production agency is an important step to ensure your corporate video turns out as great as you envisioned. Working with an experienced and creative video production agency can help bring your ideas to life and create a professional video that will attract and engage viewers.

Step 4: Set up a project timeline and schedule out each stage of the project

Setting up a project timeline and schedule can help with video production when working with a video production agency by providing them with a clear understanding of what is expected. A timeline and schedule ensure that the video production agency has a set plan to work from and eliminates any potential delays or confusion. It also helps to ensure that all cast members are on the same page, as well as providing full visibility of ideas.

A timeline and schedule can also help to identify potential problems before filming begin, as well as help to use the budget effectively. Having a timeline and schedule in place can save time and money, as it reduces the need for any revisions when the video is finished. Ultimately, having a timeline and schedule in place before production begins can help to ensure that the process runs smoothly and that the finished product is of high quality.

Tips for creating engaging FMCG video content with a business video production company

1. Include Narrative Elements

Including narrative elements in FMCG video content, can help create a more engaging video by helping to tell a story that viewers can relate to and gain emotional value from. Narrative elements can create a more effective connection with the audience and provide an emotional context for the product or service being featured in the video. By establishing a narrative, viewers are taken on a journey that allows them to experience the product or service in an engaging and personal manner.

Additionally, narrative elements can help to guide the viewer through the video, providing a structure to the content and creating a more cohesive video experience. By utilizing narrative elements, FMCG video content can be more visually compelling, emotionally engaging, and narratively successful.

2. Create Emotional Connections

Creating emotional connections through video is a key element to engaging FMCG content. Consumers are more likely to engage with ads that evoke strong emotion and tell a story, as opposed to those that rely on click-to-play or auto-play videos. By creating a story that resonates with their target audience, FMCG brands are able to quickly capture attention and create a lasting positive impression.

By engaging with their audience on an emotional level, FMCG brands can create a more powerful connection with their customers, which can lead to increased brand loyalty and sales. Furthermore, social media listening can be used to track a brand crisis in real-time, allowing for rapid responses that can help manage a brand’s reputation and mentions. By understanding the power of emotions in video content, FMCG brands can create more engaging and successful video campaigns.

3. Include Relevant Information

Including relevant information in the production of FMCG, video content can significantly help in creating engaging content that resonates with the target audience. By understanding the purpose of the video, who the core audience is, and what the video should do, production companies can create content that is tailored to the needs of the desired customer.

This enables production companies to target the content toward the interests and needs of the target customer, while also ensuring that the content is pitched at the right level according to the identified demographic. As a result, this allows FMCG brands to capture the attention of their customers quickly and effectively, resulting in an engaging and impactful video.

4. Use High-Quality Video

High-quality video is an incredibly powerful tool for creating engaging FMCG video content. By utilizing professional production techniques such as high-quality cameras, professional lighting, and top-notch editing, brands can create videos that stand out from the competition. With the right production process and a creative approach, FMCG brands can create videos that capture the attention of their target audience and evoke emotion quickly.

This includes utilizing sponsored video ads, product listing pages, premium A, and brand store capabilities on Amazon to promote their products. Additionally, by utilizing subtitles, targeting mobile devices connected to Wi-Fi, and creating content that is easily skippable, brands can create videos that are easily accessible to their target audience. Ultimately, using high-quality video can help create engaging FMCG video content that will capture attention, leave a lasting impression, and positively impact a brand’s bottom line.

5. Use Creative Techniques

Creating engaging FMCG video content requires the use of creative techniques such as developing a creative treatment, script, and storyboard, using a skilled director, using a gimbal-equipped camera operator for the shoot, editing the video for maximum impact, using royalty-free music, utilizing motion graphics, incorporating 2D and 3D animation, utilizing video seeding and media buying, and making sure the content is up to date with the latest industry trends.

Additionally, video marketing plans with audience research, industry insights, launch activation, and PR support should be implemented. Finally, brands should aim to make their content a force for good by incorporating meaningful messages and causes.

6. Tell an Interesting Story

Telling an interesting story can be a powerful way to create engaging FMCG video content. This is because stories create emotional connections with viewers that can help brands stand out and capture attention in an oftentimes saturated digital landscape.

Using stories to create visuals rather than relying solely on audio can help ensure that your video content is optimized for both auto-play and click-to-play engagements. Working with professional video production companies such as Bold Content and Canny can also help ensure that your video content is optimized for storytelling and will make a lasting impact on your target audience.

7. Focus on Your Target Audience

Creating engaging FMCG video content starts with understanding your target audience. By knowing who you're trying to target, you can ensure that your video content is tailored to their interests and needs. This helps to ensure that the video resonates with them and encourages them to engage with it.

Additionally, by using language, channels, and graphics that are relevant to your target audience, you can increase the likelihood that they will not only watch the video but also comment, like, and share it. This can help to increase brand exposure and ultimately lead to more conversions. Therefore, focusing on your target audience can help you create engaging FMCG video content that resonates with them and encourages them to act.

8. Make the Video Short and Concise

Making a video short and concise helps to create engaging FMCG video content by ensuring the messaging is direct and to the point. By not having to sift through large chunks of information, the viewer is able to digest the key points and remain engaged throughout the entire video. Additionally, shorter videos are more likely to be auto-played rather than clicked on when browsing through a feed, thereby increasing the chances of your video being seen.

Furthermore, by limiting the total video duration to 60 seconds or less, you ensure that the messaging is succinct and powerful, without making the viewer yawn. Furthermore, you can also create a sense of intrigue and wonder by ending your video before the story is complete, leaving the audience wanting to know more. This can be a great way to increase engagement and interest in your brand.

9. Use Social Media Platforms Effectively

Using social media platforms effectively can help create engaging FMCG video content by enabling companies to track a brand crisis in real-time, source influencers, target the right audiences, evoke emotion quickly and create higher production value content. Through platforms such as TikTok and Instagram, FMCG brands can create high-quality video content that is both captivating and engaging. Furthermore, by utilizing hashtags, brands can make their videos more discoverable and link to their social profiles.

On Twitter, videos are six times more likely to be Retweeted than photos and three times more likely than GIFs, making it the perfect platform for responding quickly to questions from followers, giving them an insider look into an event, and thanking existing followers and customers. Finally, GIFs are also a great way to emphasize standard tweets, as they have smaller file sizes and are mostly consumed on mobile devices. All of these tactics can help FMCG brands create engaging videos that maximize their reach and engagement.