3. Increased Web Traffic with Hotel Video Marketing
Video marketing has been proven to be a powerful tool for hotels and resorts looking to increase web traffic and bookings. By using video, businesses can enjoy up to 41% more web traffic from searches than non-users. This makes video an effective way for hotels to share their story and engage with potential customers, increasing the likelihood of a booking.
Through engaging, cinematic hotel and resort video productions, hotels can increase exposure and bookings. Video content also allows guests to preview the hotel before booking, and is highly shareable via email and social media. By strategically mapping out, filming, and producing video content, hotel businesses can maximize their marketing and exposure, and improve their search engine positioning. All of this can lead to more web traffic and more bookings for the hotel.
4. Improved Social Media Engagement
Luxury hotel video production can greatly improve social media engagement by providing guests with an immersive experience that allows them to "see" the hotel before they book. Through the use of high-quality visuals, audio, and animations, videos can help to create a lasting impression and build trust, while also providing a more engaging way to tell stories and share content. As a result, video content is the number one content shown across all social platforms, with the popularity of Instagram Reels and TikTok soaring over the past five years.
Not only does video content offer brands the opportunity to reach youth audiences, but it also yields an impressive return on investment, a big part of video marketers reporting a positive ROI from their video marketing campaigns. Finally, virtual reality (VR) technology is playing an increasingly important role in the travel industry, allowing consumers to experience a hotel before they book, further driving social media engagement.
5. Improved E-commerce Sales With Resort Video
Using a luxury hotel video production with a video agency is an effective way to boost e-commerce sales. Having a high-quality, engaging video on your website or social media pages can make your brand stand out from the competition, and help to attract more bookings. Professional hotel video production also provides an opportunity to showcase the unique features of your property, creating an emotional connection with visitors and strengthening your brand image.
Additionally, businesses that use video tend to enjoy 41% more web traffic from search than those who don’t, making it an effective way to increase bookings and revenue. With Get Camera Crew's full-service video production services, you can capture the heart and soul of your property and tell a beautiful and cohesive story that will help to drive more e-commerce sales.
6. Improved Customer Satisfaction
Using a luxury hotel video production with a video agency can dramatically improve customer satisfaction by providing a unique and immersive experience. Video content can capture the unique characteristics of a hotel and bring it to life in a way that no other medium can. It allows guests to get a better sense of the atmosphere, the staff, and the quality of service that the hotel offers, and provides a more interactive and enjoyable experience for them. In addition, video content allows potential guests to get a better understanding of what's on offer at the hotel before making their decision to book.
This can be especially useful for luxury hotels, as it allows guests to connect with the brand and see how their experience could be elevated by staying at the hotel. Furthermore, videos can create excitement and anticipation for potential customers, heightening the customer satisfaction experience.
7. Increased Awareness of the Brand’s Image
Using a luxury hotel video production with a video agency can help increase awareness of a brand’s image by allowing guests to get a sense of a hotel before they book. By creating highly shareable content, such as social media and email, potential customers are able to get a better sense of what the hotel has to offer in terms of amenities, services, and atmosphere. In addition, this type of production process allows for content to be tailored to different areas of the hotel, further building up the brand’s image and personality.
Furthermore, by creating stories around the people of the hotel, the brand can give viewers a sense of the type of experience they may have when they book. Finally, the use of luxury video production can increase search engine positioning, helping to draw in potential customers. In summary, using a video production process with a video agency to create content tailored to the brand can help increase awareness of the brand’s image, potentially leading to more reservations and customers.
8. Opportunity to Tell Stories Through Videos
Using a luxury hotel video production with a video agency can help tell stories in a way that engages viewers and builds trust. Videos can be used to introduce the brand and its people, show behind-the-scenes footage, capture events, and highlight the unique aspects of the hotel. Video is highly shareable, which can help to increase web traffic and awareness of the hotel.
Additionally, viewers tend to retain 95% of the information from watching a video, versus only 10% when reading it, which makes video an essential tool for communicating brand messages. Video content also has the added benefit of being versatile, as it can be used on social media, traditional media, and in sales presentations. This provides the opportunity to reach a wider audience and maximize hotel marketing and exposure.
9. Increased Brand Advocacy
Luxury brands have an advantage when it comes to marketing their products, as they can use their affluent customer base to create a sense of exclusivity and luxury. A great way to capitalize on this is by using a luxury hotel video production with a video agency. By creating a video that provides an immersive experience in a luxury hotel, customers can gain an understanding of the quality of the product and the level of service and care that goes into it. This video can also be used to showcase the unique features and amenities of the hotel, demonstrating why it is the ideal choice for a luxury trip. By creating an engaging and compelling video, luxury hotel brands can increase brand advocacy and get customers excited about their products.
Having an engaging video that showcases the entire experience of staying at a luxury hotel will create a memorable experience for customers, encouraging them to share and recommend the product to their friends and family. Furthermore, by utilizing a professional video agency, luxury hotel brands can ensure that the video has the highest quality and is seen by the right audience, increasing the reach of the video and the potential for more advocacy. Ultimately, using a luxury hotel video production with a video agency is one of the best ways for luxury hotel brands to increase brand advocacy and reach new customers.
10. Improved Brand Presence
Using a luxury hotel video production with a video agency is an effective way to improve the presence of a brand. This type of marketing allows guests to get a better idea of the hotel before even booking, providing a more comprehensive image of the hotel. Additionally, this can be highly sharable via email and social media, which can help spread the word about the luxury hotel.
Furthermore, this video production can allow the hotel to showcase specific areas of the hotel that they want to highlight, showcasing their unique features. This can help improve their search engine positioning, as well as give the brand a sense of authenticity and personality. In addition, video production allows the brand to craft stories around their people, which can be perfect content for social media.