Table of Contents
Explainer videos are a fantastic way to share your brand’s message and connect with your audience. In this article, we will look at the 15 Best B2B Explainer Video Examples. These examples show different styles and techniques that make complex ideas easy to understand while keeping viewers engaged. Each video highlights what makes the company special and shows how storytelling and visuals can grab attention. Whether you want ideas for your own video or just want to see how successful brands present their products, these examples offer helpful insights into creating effective explainer videos.
1. IBM + Watson
Explaining cloud services, video streaming, analytics, AI, or traffic patterns can feel like speaking a foreign language. That’s where the power of video and storytelling shines. In this engaging animated video for IBM Watson Video Services, they craft a visually captivating story about the challenges of understanding your audience and meeting their needs. The content is presented in a way that anyone can follow, whether you're tech-savvy or not. Most importantly, the video builds trust and reliability, showing that IBM Watson truly knows their field and are experts at what they do.
2. Tatari
Tatari focuses on industries like advertising and IT, working with brands, agencies, and publishers to provide a data-driven platform that helps business owners measure and acquire ads across both streaming and linear TV. Their animated video highlights their expertise and showcases how effectively they communicate with clients. By breaking down complex concepts and technical jargon, the video makes it easy to understand their services and the value they bring to the table.
3. Google Drive
When remote work was less common, cloud storage services like Google Drive were not widely understood. Rather than overwhelm viewers with a list of features, Google chose a different approach in its promotional video. It focused on showing that Google Drive was built to simplify your everyday tasks, highlighting its practical benefits. The video resonated with the audience by demonstrating how well the creators understood the challenges of modern work life, illustrating that Drive was designed to make life more efficient and stress-free.
4. Ruby
Ruby provides a virtual receptionist and chat service, perfect for e-commerce businesses. The explainer video stands out by keeping things upbeat and easy to follow. It turns what could be a boring topic into something fun and engaging. The video uses lively visuals and an enthusiastic tone to show how Ruby helps businesses, whether small or large, improve customer communication. The result is a positive and memorable video that leaves viewers excited about the service and its benefits.
5. Nexmo - The Vonage API Platform
This video for Nexmo, part of the Vonage API platform, is a great example of how storytelling can simplify complex ideas. Through stunning animation and eye-catching visuals, it pulls viewers into a tech-driven world, making it easy to understand what Nexmo offers. The video follows a character booking a cab and tracking its journey, using this simple scenario to explain how Nexmo's technology works. By focusing on relatable situations, it breaks down intricate concepts while still capturing important details, keeping the message clear and engaging.
Also read: How Much Does a Promotional Video Cost?
6. Slack
Slack, a workplace communication tool, has transformed how companies manage internal communication by moving away from traditional email systems. It’s widely used across industries like security, app development, and integrations, with notable collaborations including Box, IBM, and OpenAI. What sets Slack’s B2B explainer video apart is its creative approach. The video engages viewers right from the start, keeping their attention while showcasing the platform’s unique features. By emphasizing simplicity and brand recognition, Slack effectively demonstrates how its tool enhances communication and collaboration within businesses, making it a must-have solution for modern workplaces.
7. Hootsuite
Hootsuite helps businesses master social media, especially for startups and small companies trying to grow their online presence. Many people know about social media, but the real challenge is understanding what happens behind the scenes and how to engage customers effectively. Hootsuite’s explainer video avoids overwhelming viewers with technical details or product features. Instead, it uses vibrant graphics and colors to show how brands can thrive on social media. By addressing common struggles, the video connects with its audience, explaining how Hootsuite can help businesses keep track of their social activity and achieve success online.
8. AT&T
The B2B explainer video created by Veracity Colab showcases excellent communication and storytelling skills. It skillfully combines stunning visuals with engaging narration and a well-crafted script, making it easier to understand complex ideas. The video effectively highlights the value of the B2B solution being presented, making it accessible and relatable for the audience. This approach not only captures attention but also communicates the benefits of the product clearly.
9. AZA
AZA targets the retail and sales industries with its two-way matching system, helping sellers connect with buyers and vice versa. In its B2B explainer video, businesses that fit these roles will find a clear explanation of how the platform works, along with motivation to get involved. This video proves that explainer videos don’t have to be boring or basic. Instead, they can inspire and persuade viewers to take action, effectively showcasing the impact of visual storytelling in B2B marketing. By engaging the audience, AZA demonstrates how powerful these videos can be for driving interest and participation.
10. Microsoft Azure
This explainer video provides a clear and engaging introduction to Microsoft Azure, a robust cloud computing platform. Using visually appealing graphics and animations, it effectively highlights the platform's key features and benefits. The video simplifies complex ideas through a well-structured narrative, making the value of Azure easy to understand. Overall, it's a highly effective B2B explainer that raises awareness and sparks interest in Azure, making it a useful tool for attracting potential business clients.
Also read: 10 Types of Animation Styles (With Inspiring Examples)
11. Ahrefs
Ahrefs targets industries like SaaS and SEO, and its B2B explainer video stands out with visually captivating and dynamic animations. This style effectively showcases the features and benefits of Ahrefs’ SEO tools. The video is a great example of how to convey complex ideas with clear and straightforward messaging. It's particularly useful for users wanting to improve their SEO strategies with Ahrefs. With its vibrant visuals and informative content, the video serves as an engaging and educational resource for viewers.
12. Etsy
The video features a visually stunning production by Etsy that captures the essence of the platform. It highlights the wide variety of products available on Etsy, showcasing the creativity and talent within its community of sellers. This engaging presentation draws in viewers and emphasizes the unique offerings that make Etsy a go-to destination for handmade and vintage items. By showcasing the diverse range of products, the video effectively communicates the vibrant and artistic spirit of Etsy’s marketplace, inviting more people to explore and shop.
13. SAP
The video effectively showcases the wide range of products and services offered by SAP, focusing on their capabilities in areas like enterprise resource planning (ERP) and customer relationship management (CRM). It uses clear and straightforward messaging to demonstrate how SAP's solutions can promote digital transformation and improve business operations. With its polished visuals and informative content, this explainer video becomes a valuable resource for companies considering SAP's services. It highlights the advantages of adopting SAP's tools to enhance efficiency and drive growth in today's competitive market.
14. Locus
This B2B video provides an engaging overview of Locus and its advanced supply chain optimization solutions. With a visually appealing style, it clearly explains how Locus helps businesses improve their logistics operations, enhance efficiency, and cut costs. Overall, this video serves as a powerful tool to illustrate the value and impact of Locus's solutions in the logistics industry. By highlighting the benefits of using their technology, the video effectively captures the attention of potential clients and showcases how Locus can transform their supply chain processes.
15. Mailchimp
This is another captivating video from Mailchimp. The engaging trailer for "All in a Day's Work" takes viewers on a lively journey through the diverse world of business, highlighting how Mailchimp plays a crucial role in simplifying and improving daily tasks. Overall, this video showcases a visually appealing and informative approach to explainer videos in the B2B sector, demonstrating how effective storytelling can convey the value of a service while engaging the audience.
Wrapping Up
In conclusion, these 15 Best B2B Explainer Video Examples for Business show how powerful storytelling and engaging visuals can effectively communicate a brand's message. Each video not only captures the essence of the company but also connects with viewers in a way that makes complex information easy to understand. By using these examples as inspiration, you can create your own explainer video that resonates with your audience.
If you’re looking to produce a high-quality explainer video, consider using our services at Get Camera Crew. With our experienced team and professional equipment, we can help bring your vision to life and ensure that your message stands out. Let us assist you in creating a compelling video that drives engagement and showcases what makes your business unique. Contact us now to get started!
.svg)