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Looking for inspiration for your next corporate video? You’re in the right place! In this list of 15+ mind-blowing corporate video examples, we’ll explore some of the most creative and impactful videos ever made. These examples will show you how companies use unique storytelling, stunning visuals, and innovative ideas to capture attention and make a lasting impression. Whether you're planning a new video project or just curious about what works, these examples are sure to spark your creativity.
1. Webflow - If Life Were Like Web Design
It can be challenging to explain how a product or service works and the impact it can have on people’s lives. However, a corporate video can make this much easier! This video by Webflow is a great example of how visual content can simplify complex ideas and make them easier to understand.
Additionally, notice how only the last 10 seconds of this 60-second company video directly promotes the product. The main goal was to engage and entertain the audience, keeping them hooked throughout. With nearly 8 million views and over 400 comments (many saying they didn’t even realize it was an ad), it's clear they succeeded.
2. Starbucks - Why Does Starbucks Blend Coffee?
Short live-action videos aren’t the only way to capture your audience’s attention. Starbucks created a 49-second animated corporate video using vibrant and dynamic graphics to show how they choose coffee beans and blend them into their signature products.
While people might not be interested in watching someone talk endlessly about coffee beans, they’re much more likely to engage with a quick, visually exciting video filled with rich colors, eye-catching animations, and a clear voice-over.
3. Anthropic Hackathon
Anthropic’s hackathon video, which runs for 3 minutes and 19 seconds, provides a behind-the-scenes look at one of the company’s key events. This live-action video gives viewers an inside glimpse of the activities and energy during the hackathon, showcasing the collaborative and innovative spirit of the company. It highlights various moments from the event, giving potential customers or team members a better understanding of Anthropic’s culture and values. This promotional piece is a great way to connect with the audience by offering a more personal view of the company's work environment and team dynamics.
4. HubSpot – Spotlight on HubSpot AI
This informative video highlights HubSpot's AI-powered tools and how they can benefit businesses. It demonstrates how these tools help companies streamline important processes like marketing, sales, and customer service. By automating and simplifying tasks, HubSpot’s AI tools are designed to improve efficiency and drive business growth. The video emphasizes the value of AI in helping businesses operate more smoothly while delivering better results.
5. Zendesk - WTF is Zendesk?
This corporate video stands out for its bold, attention-grabbing approach. From the striking "WTF" in the title to the upbeat music, everything is designed to draw you in. The fast transitions, energetic voice-over, and touches of humor throughout keep viewers engaged with the company’s message. It’s a clever and unique way to introduce a company while clearly explaining everything it has to offer.
Also read: Top 17+ Promotional Video Examples to Boost Your Brand
6. McDonalds - The Race to WcDonald’s
McDonald’s is an iconic brand, so much so that it has often appeared in pop culture, humorously portrayed as "WcDonald’s" in anime and manga. In this company video, McDonald’s surprised its audience by embracing that pop culture reference, using anime-style visuals and storytelling elements. The result was a fun and creative piece that stood out from their typical advertising approach. This unique style attracted a lot of attention and generated high engagement.
7. Bluehost.com - Love at First Site
I enjoy a good plot twist in corporate videos, as it's one of the key elements that makes a piece truly unforgettable. This particular video starts off as a typical love story between two people, only to reveal at the end that it’s actually about customer service satisfaction! After engaging the viewer with the story, the company presents a clear message: they have trained experts available 24/7 for their customers. To wrap it up, they include a strong call-to-action, encouraging viewers to take the next step by signing up.
8. Bolt - We are bolt
Bolt’s company introduction video is a great example of a memorable corporate video. With a duration of 1 minute and 54 seconds, the video combines live action and VFX elements to create a compelling and promotional piece. It effectively captures the company's essence, making it stand out in a sea of corporate content. Memorable corporate videos are hard to come by, but this one certainly earns its place as an impactful introduction to the brand.
9. Apple
Apple's behind-the-scenes video is a great example of how companies can showcase their more exciting, creative side to customers. With a duration of 2 minutes and 16 seconds, the live-action video takes viewers behind the curtain of one of Apple’s advertisements, adding a personal and engaging touch. This type of promotional content allows brands to connect with their audience in a more authentic and captivating way, making it a valuable approach for building stronger customer relationships.
10. Hubspot Sales Dynasty
In just 30 seconds, this corporate video gained 1.4 million views in just 4 months. What contributed to its success? A blend of storytelling, humor, and dynamic visuals. This combination is a highly effective way to turn a typical company video into something engaging and memorable. Interestingly, the video relies mostly on visuals, with minimal dialogue, letting the imagery tell the story and capture the audience’s attention.
Also read: How to Create Engaging B2B Video (Tips & Examples)
11. AT&T - Nightmare
By now, you’ve likely noticed that the term "corporate video" covers a wide range of marketing videos, and with a touch of creativity, the options are limitless! This particular company video takes inspiration from a horror movie trailer, making it stand out from the typical ad. Instead of the usual sales pitch that many viewers might skip or ignore, this video offers something captivating and unique, encouraging viewers to stay engaged until the very end.
12. G2 - Review Validation Process
This product video serves an educational purpose, showcasing a product tour using simplified UI, animations, and motion graphics. Running for 1 minute and 20 seconds, it provides a clear overview of how G2's backend review process operates, making it the final entry in this lineup of corporate video examples.
13. Velcro - Don’t Say Velcro
Corporate videos don’t always need to be serious, especially when delivering a message people might not want to hear. Depending on your business goals, if you aim to address misconceptions or trademark issues while keeping viewers entertained and making the message easy to digest, this example is perfect to follow! VELCRO®’s video was a huge success, garnering millions of views and thousands of comments and shares across their social media platforms. The engagement was so high that the company even created a follow-up response video!
14. Gong - Nasdaq
Gong’s corporate video demonstrates the power of customer testimonials when paired with strong storytelling. This 2-minute and 17-second live-action video effectively showcases how compelling and persuasive testimonials can be, emphasizing the impact of engaging narratives in promotional content.
15. Dove - Reverse Selfie
Finally, we have a heartwarming corporate video. Dove has been working for years to position itself as a brand that promotes body positivity and self-acceptance. This video was one of the first the company released to highlight how social media can negatively impact body image. Videos like this allow brands to connect with their audience on a deeper, more personal level, showing they understand their struggles and want to help be part of the solution.
17. Porcher Industries
The video for Porcher Industries showcases their innovative solutions and the high-quality materials they offer. It highlights how their products are designed to meet the needs of various industries, emphasizing durability and performance. The visuals are engaging and effectively convey the message of reliability and expertise. By capturing the essence of Porcher Industries, the video helps them connect with their audience and strengthen their brand identity. This project was brought to life by our dedicated team at Get Camera Crew, who ensured that every detail reflected the company's commitment to excellence.
Wrapping Up
As we conclude our look at 15+ amazing corporate video examples, it's clear that great storytelling and eye-catching visuals can make a huge difference. These examples show how companies can stand out and leave a strong impression by using creativity and innovation in their videos.
If you’re feeling inspired and want to create a memorable corporate video yourself, consider working with Get Camera Crew. We provide professional services to help turn your ideas into reality and make your video project exceptional. Check out Get Camera Crew to find out more and get started on your next video!
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