Inbound Video Marketing: The Best Way to Attract Audience

From awareness to conversion, inbound video marketing can transform your customer engagement. Explore innovative approaches and proven tactics to captivate and connect with your audience like never before.

Ryan Diyantara
July 10, 2023
inbound video marketing

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Did you know that video marketing using a inbound video marketing strategy can increase the number of business leads by up to 66%annually, compared to marketers who don't use video?

In fact, video has become a very effective tool in any inbound video marketing strategy. With its ever-increasing popularity, there isa great opportunity for you to make the most of it. There are various video platforms and tools such as Wistia, Vimeo, Vidyard, and many more that can help you optimize the use of video in your video inbound marketing campaigns.

Videos allow you to convey your message in a way that engages and evokes emotion in your audience. By combining strong visual, sound and narrative elements, you can create a more immersive and impactful experience for your prospects.

So, if you haven't yet harnessed the potential of video in your inbound video marketing strategy, it's time to do so. By choosing the video tools that suit your needs and creating relevant, quality video content, you can capture more qualified leads and achieve greater success in your inbound video marketing.

What is Inbound Marketing?

Inbound marketing is a customer-centric marketing approach that focuses on attracting, engaging, and delighting potential customers by providing them with valuable and relevant content. Unlike traditional outbound marketing, which interrupts and pushes promotional messages onto the audience, inbound marketing aims to pull people in by creating content that addresses their needs and interests. It involves strategies such as content creation, search engine optimization (SEO), social media marketing, email marketing, and lead nurturing. The ultimate goal of inbound marketing is to build trust, establish authority, and cultivate long-term relationships with customers, resulting in increased brand awareness, customer loyalty, and ultimately, business growth.

7 Ways to Maximize Branding Through Inbound Video Marketing

1. SEO(Search Engine Optimization)

Videos have a positive impact on SEO and video inbound marketing strategies. Relevant and high-quality videos can increase your web page's ranking in search results. Search engines like Google consider videos as valuable and engaging content for users, adding additional value to your pages. In addition, attractive videos tend to get more backlinks and shares on social media, strengthening the authority and visibility of your web page.

Engaging and informative videos also extend the user's stay on your web page, affecting search engine rankings. Inan Inbound Marketing strategy, videos can enhance the overall user experience, provide engaging visual content and increase conversion opportunities. Google also frequently displays rich snippets of videos on search results pages, grabbing user attention and increasing clicks to your web page.

For success in SEO and video Inbound Marketing strategies, optimize videos with the right title, description and tags. Ensure good hosting, optimal playback speed and compatibility with mobile devices. By following these best practices, take advantage of the potential of video to increase traffic and visitor interest in your web pages.

2. Best Quality Content Creation

inbound video marketing

Creating content for inbound video marketing involves several important steps. First, determine your goals for the video and know your target audience well. Do keyword research to find relevant keywords. Next, write an engaging and structured script, and plan visuals and audio accordingly. After that, produce videos with good quality. Optimize your content with the right title, description and tags before publishing it on relevant marketing channels. Monitor your video performance through analytics to evaluate success and improve your content strategy. By following these steps, you can create effective inbound marketing video content to attract and retain your audience and achieve your marketing goals.

3. Landing Pages

Videos on landing pages can increase conversions by up to 80%. Use interesting videos that suit your target audience and make special offers. Autoplay A/B test vs. manual, different CTAs, and various video lengths. Video is an effective tool in influencing visitor behavior and driving desired actions. With the right strategy, landing pages can increase the conversions and success of your marketing campaigns. Utilize the power of video to achieve the best results.

4. Email List

inbound marketing video

The use of video newsletters and emails in video marketing strategies (inbound video marketing) has proven to be very effective. In fact, inclusion of the word "video" in the email subject can increase open rates by 19% and click-through rates by 65% higher. You can choose to use a static image with a play button, an animated GIF, or embed the video directly into the email. It's important to enable custom click tracking on your campaign so you can see how many recipients actually watched the video.

5. Animated Retargeting Ads

When using video for a retargeting strategy in video inbound marketing, there are a few key principles to keep in mind although each platform has a different approach to achieving maximum results in advertising. First, it's important to provide clear and informative descriptions in your ad headlines and text. By conveying the core message directly, the audience will better understand what to expect from the video. Next, it's important to assess your video content taking into account the predefined ad targeting criteria.

Make sure that your videos inspire a response from the intended audience and are relevant to their needs and interests. Also, don't forget to use the monitoring and analysis available on your advertising platform to track the performance of your videos and make adjustments if necessary. By paying attention to these factors, you can maximize the effectiveness of your retargeting videos in your inbound video marketing strategy and achieve the desired results.

Also read: Get to Know the Rule of Thirds in Videography

6. Social Media Optimization

From LinkedIn to Snapchat, inbound video marketing makes a significant impact on every social media platform. Infact, Facebook users watch around 8 billion videos every day. The key to making your video stand out in those cramps is using the right sound and lighting. There's no need to worry, though - social media is a great place to share more low-key personal videos, so production quality isn't a top priority in this arena.

By adding video to your inbound marketing strategy in a fresh and inspiring way, you'll help increase engagement with your audience, as popularity continues to grow. By including some great video content across these nine major platforms, you will be at the forefront of the industry.

7. Sponsored Events

Some event organizers may offer special incentives for event sponsors, such as including your video content on their event web page or playing your video at the start of the conference. If you have a "booth" at a large event, you also have the opportunity to play your video on your TV or laptop screen during the event. Another option is to partner with a speaker whose message resonates with your content and ask them to play your video at some point in their speech.

What Are the Types of Inbound Video?


inbound video marketing

A popular technique in traditional video marketing involves producing videos that provide a clear demonstration of how your product or service operates. Whether it involves testing a physical product or providing a step-by-step guide to your software, the objective is to showcase the best features and qualities of what you offer. Demos are most effective when used towards the end of the buyer's journey, specifically when the individual is already aware of the problem they are facing and is prepared to make a purchase. The primary purpose of such a video is to effectively promote and sell your product.

Testimonials and Case Studies

Choosing videos that feature satisfied clients and highlight the successful outcomes of your work is consistently a wise decision. When individuals are uncertain about selecting your business, hearing from someone who shares their perspective and has had a positive experience can provide the necessary encouragement. Short client testimonials or condensed versions of longer case study videos find their ideal place on landing pages. Sometimes, all it takes is a gentle push, and a testimonial can serve as precisely that. Once prospects have heard favorable feedback about your business, the goal is for them to willingly provide their contact information or become a customer.

Also read: Mastering Video SEO: The Ultimate Guide to Dominate Website Rankings

Follow-up Videos

Sending a follow-up video through email after meetings or product demonstrations presents a valuable opportunity to address any remaining inquiries, offer additional value, and contribute to the development of a productive working relationship. These videos serve the purpose of fostering rapport in a more effective manner than traditional email communication.

Unleash the Power of Inbound Video Marketing with Get Camera Crew

At Get Camera Crew, we specialize in creating captivating inbound video marketing that engage, connect, and convert your target audience. Our skilled camera crew combines their expertise in video production with the principles of inbound marketing to craft compelling narratives that leave a lasting impact. With our videos, you can showcase your products or services in their best light, tell authentic stories that resonate with viewers, and drive higher conversion rates. Whether you need product demos, client testimonials, or engaging brand stories, our team is dedicated to delivering exceptional results. Elevate your marketing strategy with the persuasive force of video and watch your business soar. Contact Get Camera Crew today and let us help you unleash the potential to elevate your video production!

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