Video Production

How to Create a Promotional Video for your Online Course

Promotional videos are an important part of marketing your business. By creating high-quality videos that focus on what makes your product unique, you can attract new customers and foster positive brand awareness. This guide provides tips for creating successful promotional videos, from choosing the right length to targeting different platforms.

Nurettin Demiral
December 15, 2022
Promotional Videos for your Online Course

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What is a Promotional Video

A promotional video is a short video that is used to promote a specific marketing initiative, sale, or event. Promotional videos are similar in style and tone to teaser videos, where the goal is to grab the audience's attention and draw them in to learn more.

Creating a promotional video clip for a business

To create a promo video, you'll need to understand your audience and what will capture their attention. Start by brainstorming ideas for the video that will appeal to your target audience. Once you have an idea of what you want to include in the video, begin creating a storyboard or script. Once the video is created, be sure to promote it through social media and other channels so that your audience can see it.

Benefits of Creating Types of Promotional Videos for Online Courses

  1. Promote your course with a promo video: Make sure that your promo video is clear and concise, highlighting what attendees can expect from the course.
  2. Highlight the value of the course: Make sure that you sell yourself and your course well in your promo video, emphasizing its advantages over other courses.
  3. A powerful and engaging promo video will capture the attention of potential students.
  4. You can appeal to potential students and engage them on an emotional level.

Using Promotional Videos for Online Courses

Promotional videos can help answer all of those questions by providing a clear picture of what you're offering. For example, if you're selling an online course on fitness, a promotional video will allow you to show people exactly what they'll get out of it: clear demonstrations of exercises, testimonials from past students who've seen results, or even video messages from celebrity trainers who recommend your course as a way to stay fit while traveling or working remotely.

You can also use promotional videos to explain why your course is different than others out there's whether it teaches people skills they need to succeed at their job or because it's more affordable than other courses online. Promotional videos are also a great place for testimonials from satisfied customers so viewers know what other people think about the product before taking action themselves!

Tips to Create a Good Promotional Video for Online Courses


Planning a promotional video is important to engage and draw in your audience. When planning, consider the goals of your video and how it will help you achieve those goals. Be creative to make your video stand out.

Promote the Video Well

There are many ways to promote a video for online courses. One way is to add a thumbnail to your email marketing campaigns. This will help promote the video to your email list. You should also share the video on social media and other online platforms.

Make sure your video thumbnail is eye-catching and engaging. Add share buttons to your video player. Link out to video landing pages in your email signature. Share your video on your social media platforms. Pin your video to your Twitter feed. You can use your video and social media to promote online courses

Why you need promotional videos for your online course

You're making an online course! You've put a lot of time and energy into it, and now you're ready to share it with the world. But how do you actually get people to take the time to sit down and watch it?

That's where promotional videos come in.

Promotional videos are short clips that show off the best parts of your course' the things that will convince someone watching them that taking the time to watch your full course is going to be worth it for them. Promotional videos are also great for helping people understand what your course is about, so they can decide whether or not they're going to be interested in it before they even click through.

How to Market Online Courses on Your Website

1. Use a Lead Database

If you are looking to market online courses on your website, keeping track of all the leads you generate is essential. You can do this using a lead database that allows you to import information from different sources, such as email marketing campaigns and webinars.

2. Start a Waitlist

Once you have your lead magnet ready, start building up your email list by offering people early access to your product in exchange for their name and email address. This gives them the chance to get the benefits of being an early adopter, as well as allowing you to build up interest in your upcoming product launch!

3. Run a Presale

A presale is basically just an advanced sale of your product before it goes live -you can do this by offering discount codes or early bird discounts for those who want to purchase immediately rather than waiting until it's officially released. This will help generate more buzz around your upcoming course launch and allow you to collect more emails for future marketing campaigns!

4. Target Engaged Visitors

A great way to market online courses is through retargeting ads on social media platforms like Facebook and Twitter. These ads will appear in the news feed of users who have visited your website before but haven't purchased an online course yet. This will help you get more sales by targeting people who are already interested in what you offer!

5. Build a Course Sales Page

Every website should include a sales page for each product or service that they offer so that potential customers can learn more about what's available before committing to buying something from them. If you don't have one already built into your website, consider using something like Unbounce for creating landing pages that convert well when promoting new products or services online through social media ads (which will be covered later).

6. Create Promotional videos

Promotional videos are a great way to stand out from the crowd and make your online course seem more credible. It's important to remember that potential students are looking for information on how much time they'll need to put into the course, what it will cost them (both monetarily and in terms of their time), and whether or not it's worth their investment.

If you want to create promotional videos for your online course business, you can work with Get Camera Crew. Our team has many experiences in the field and we are using high-quality equipment. You can see our work and contact us now!

Frequently Asked Questions

How can you find the best promotional video production company?

If you are looking for a professional video company for high-quality promotional videos, you should do some research. The most important thing is the company's portfolio at that point.

How can you use your promotional video content?

It's easy. You can share your promotional video on social media channels like Youtube, Instagram, or Facebook. Also, you should use it on your website.


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