Video Production

Corporate Video: Best Practices, Content Ideas, and Examples

A corporate video is a video that is created to promote a company or product. Corporate videos are often created with the goal of increasing brand awareness and creating more sales opportunities.

Nurettin Demiral
August 28, 2022
corporate video

Table of Contents

Text LinkText Link

What is a corporate video? World of corporate video

A corporate video is a video that is created to promote a company or product. A corporate video can be used to promote a company or product. It can help attract new customers and show them what the company or product offers. Corporate videos are often created with the goal of increasing brand awareness and creating more sales opportunities.

Corporate videos can also be used to create an emotional connection with potential customers, which can lead to more sales conversions. A corporate video should be designed for maximum impact and should target your specific audience. You'll need to consider things like budget, timing, and desired outcomes before starting production.

Why Produce a Great Corporate Video Content? Purpose of corporate video

Producing a corporate video has many benefits, including increasing brand awareness, boosting website traffic and conversion rates, and improving customer service.

There are many reasons to produce a corporate video. Some common reasons include:

  1. To increase brand awareness
  2. To boost website traffic and conversion rates
  3. To improve customer service experiences
  4. To create an engaging marketing piece that will attract new customers

Creating an effective corporate explainer video

Once you've decided on the goals of your project, it's time to start planning! Here are some tips for creating effective content:

  1. Make sure your footage is high quality and representative of your brand values.
  2. Choose a clear message that will resonate with your target audience.
  3. Use creative storytelling techniques to keep viewers engaged from beginning to end.

Corporate video production tips when working with corporate video companies

1. Concentrate on your objective for the business video

The purpose of a corporate video is to create an engaging and informative piece of content that will help your business achieve its goals. Corporate videos can be used for different purposes, such as marketing, sales, training, or customer service. They can also be used to show off your company's culture or product.

A corporate video should focus on the objectives of the video and not on the production values or style. It should be simple enough for viewers to understand but interesting enough so that they'll want to watch it all the way through.

Creating a good corporate video requires planning and execution in order for it to be successful. Make sure you have clear goals in mind before beginning production and keep those objectives in mind while editing and promoting the final product online."

2. Shorter is superior for making corporate videos

Shorter videos are more effective than longer videos. Shorter videos are better for SEO because they take up less space on the search engine results page (SERP). This means that there is more room for your higher-quality, relevant content. In addition, shorter videos tend to be more engaging and viewer-friendly, which can lead to increased clicks and conversions.

Google has also found that shorter videos are generally better at driving traffic compared to longer ones. That's because people spend more time on short video pages than they do on long pages. Short video pages also tend to have a higher bounce rate (users leaving after viewing only a short amount of the page), but this decreases as users get further into the page. Longer videos may have a higher clickthrough rate (the percentage of people who actually click through from one page to another), but this drops off as users get farther down the page.

There is no hard rule about how long your video should be—it all depends on what you're trying to achieve with it and how well it resonates with your target audience. However, most experts recommend keeping them under two minutes in length so that they'll fit well onto most SERPs and drive engagement rather than clicks.

3. Don't bury the lead in corporate your video production concept

Burying the "lead" is when you focus more on the visuals and less on the actual message or content of your video. This can harm your SEO because it takes away from the important information that viewers are looking for.

4. Don t just talk to the camera for professional corporate video

Don't just talk to the camera. Include your audience in the video by using interviews, demonstrations, and other forms of engagement.

Video content is an important way to connect with your target audience. But don't just talk to the camera—include your audience in the video by using interviews, demonstrations, and other forms of engagement. This will help you build relationships with them and create a more engaging video experience for them. It also allows you to capture customer testimonials or feedback in a more tangible way that can be used on your website or marketing materials later on.

Engaging with your audience this way not only makes videos easier to watch but also helps you learn what they want and need from you. And since customers are likely to share videos that engage them, it's an easy way to promote yourself online as well!

5. Establish continuity through the location with the video production team

Continuity is the connection between a company and its location. Location is an important part of your corporate identity, and it can help create continuity with your customers.

A company's location should be consistent with its brand image and messaging. Location can also help you connect with customers in a personal way, which builds trust and strengthens relationships.

It's important to keep your location updated so that it looks good and reflects the current brand message. Keeping your corporate identity consistent across all channels helps build customer loyalty and increases sales.

6. Plan your wardrobe carefully

Choosing the right clothes can make or break a corporate video. Make sure you choose outfits that match the tone of your video and project a professional image.

Clothing is one of the most important aspects of any corporate video because it can help set the mood and give viewers a sense of what to expect. It's important to choose outfits that match the tone and feel of your video, as well as project a professional image. When selecting clothing, think about what type of message you're trying to send. For example, if your video is focused on creativity and innovation, you might want to wear something creative and innovative yourself.

Conversely, if your video is more business-oriented, you might want to dress in more conservative attire. There are no wrong answers when it comes to dressing for a corporate video just make sure everything looks good together!

7. Support your claims

Support your claims is a phrase used in online marketing to mean that you provide evidence or proof to back up your claims. It's important to provide enough evidence so that people can understand and trust what you're saying.

It's important to support your claims with enough evidence so that people can understand and trust what you're saying. This helps them make decisions based on the information you provide. Without proper support, your content could be dismissed as false or misleading.

8. Don't overlook production value

Production value is the overall quality of a video, including the graphics, sound effects, and camera work. It affects how viewers perceive your video and whether or not they will interact with it.

A high production value can make your video look professional and attract more viewers. Good production values include good graphics, sound effects, and camera work. They help to improve the viewer experience by making your video look better and adding appeal to it.

You don't need expensive cameras or special editing software to produce high-quality videos; you just need some creativity and effort. You can achieve good production values by using simple techniques like shooting in a well-lit room with natural lighting, choosing appropriate music for the scene, and filming from close-up or wide shots instead of long shots that obscure details.

Your goal is to create videos that are both visually appealing and easy for viewers to understand. A well-produced video will help you reach your target audience more effectively than an inferior one will.

9. Tell a story for brand awareness videos

A story is a sequence of events that, when read or heard, engages the emotions of the audience. A story is told through dialogue, action, and description.

Video content can be a powerful communication tool if it tells a story that engages the emotions of your target audience. Stories are often engaging because they involve characters who you care about and want to see succeed. They also use dialogue, action, and descriptive elements to keep your attention throughout the video.

By telling stories in your videos, you can engage your viewers on an emotional level and help them understand why you're doing what you're doing. This makes your videos more persuasive and likely to convert leads into customers.

When creating video content for your website or blog, think about how you can tell a compelling story that will engage your users. You'll be able to reach new followers with ease!

10. Include a call to action with the video production company for an explainer video

A call to action is a sentence or phrase that tells your audience what they need to do next. It usually includes a request for them to take some kind of action, such as signing up for information, downloading an application, or purchasing something.

A call to action can help increase conversion rates by prompting people who are browsing your website to take some sort of action. Calls to action can be placed anywhere on your website - in the header, footer, sidebar, and even within articles and videos - and should always be designed with conversions in mind.

When designing calls to action, it's important not only to include clear instructions about how someone should proceed next (e.g., "To learn more about our product," "Register now for our free trial," etc.) but also to make sure the wording is easy enough for anyone reading it (even if they don't speak English)to understand. Including visual cues like images or icons can also help improve clarity and accessibility.

It's important to test different calls to action throughout the development process so you can find those that work best on your site - both from an aesthetics standpoint (they look good) as well as from a functional standpoint (they're easy to follow).

Get Camera Crew creating successful corporate videos, you can see our works by clicking here. If you want to work with us to create fascinating corporate videos, you can contact us!

Bonus: Awesome corporate video examples - the 4 best marketing videos

1. The Apple Style

One of the most famous examples of corporate video marketing is the "Think Different" campaign from Apple. This campaign was designed to show people that change is possible and that they should not be afraid to think outside the box. The video shows different ideas and innovations from different companies, including Apple, and demonstrates how they changed the industry.

Overall, Apple's corporate videos are creative, well-made, and motivational - perfect for promoting their products or services!

2. Coca-Cola

Some of the most iconic Coca-Cola commercials include "I'd Like to Buy the World a Coke," "Hilltop," and "Share a Coke." These ads feature memorable characters, catchy music, and powerful messages that appeal to consumers of all ages.

One of the main ways Coca-Cola attracts new customers is through its global marketing campaigns. For example, in 2013, the company launched "The Great Life Challenge" in India, which encouraged people to take photos of themselves living their best lives and post them on social media with the hashtag #GreatLifeIndia. The campaign reached more than 150 million people across Facebook, Twitter, Instagram, and YouTube.

3. Honda

Honda has released some great corporate videos in the past that are perfect examples of how to create effective and engaging corporate videos. In "The Honda Way," the company showcases its dedication to producing quality products and providing exceptional customer service.

"Building Dreams" shows how Honda employees use their creativity to turn dreams into reality by creating cars, motorcycles, and other products.

"From Concept to Reality" illustrates how Honda designs new vehicles from start to finish. These videos not only show off Honda's amazing product portfolio but also demonstrate how to create engaging and entertaining corporate video content.

4. Three Sixty Property Group

The narrator discusses the values of Three SSphere Property Group alongside video clips. One thing to notice is how Three SSphere created their own video clips rather than use animation or graphics.

Ready To Get Started?

Drop us a message and we will reply to you ASAP!

Contact Us