Video Production Types and Best Practices for Healthcare Industry Businesses

How video is changing healthcare

Video is changing the healthcare industry by making it more efficient and effective. Medical and healthcare videos can be used to educate and entertain consumers, which is especially useful in the wake of pandemics.

Video is also an effective marketing tool that allows employees to work from home and with patients and healthcare professionals from around the world.

7 types of video production your healthcare organization

Explainer and awareness film video production

Explainer and awareness videos are short, informative videos that explain a product or service in an easy-to-understand way. They can be used to simplify complex messages and make them more engaging for the viewer.

Animations are often used to explain products or services and can be effective for target audiences of all ages. Explainer and awareness videos are powerful ways to communicate with patients. They're a great way to show off the hospital's facilities and explain its services. They're an excellent way to attract patients and generate interest in the hospital's treatments.

How-to and demos of video media production

How-to videos and demos are a great way to engage with your audience and show them how to use your product or service. On-camera spokespeople can explain how to use products in an easy-to-follow manner, promoting satisfaction and expectations. These videos are easy to produce and don't require a lot of resources.

Facility tour types of video media

A facility tour video can be used for healthcare marketing in a number of ways. It can be used to show new employees the facilities and explain company policies.

It can also be used to live stream company events and news to employees all over the world. Additionally, testimonials or case study videos can be used to show the benefits of working for the company. Finally, videos about corporate culture and recruitment can help attract the best candidates.

Interview with staff

Healthcare organizations can use interviews as a video marketing strategy to show new employees about their company culture and policies. They can also use interviews to inform employees all over the world about events, company news, and new opportunities.

Interviews are a great way to market your healthcare organization to employees and customers. They can be used to share the benefits of working for your company, as well as policies, procedures, and updates. Training videos are also a great way to teach employees about their jobs and the policies and procedures of your company.

Patient testimonials kinds of video

As a healthcare organization, you can use testimonials from patients to help build trust and credibility with your target audience. Testimonials can be used to encourage others to try out your product or service, and they are a great way to convince potential customers who are undecided about whether or not to buy from you.

A testimonial video is a powerful way to communicate features and benefits to potential customers—it should be simple and easy to understand. When used effectively, testimonials can be an effective way to motivate potential customers and sell products or services. Testimonial videos are often linked to case studies or embedded into landing pages, making them powerful tools for promoting products and services.

FAQs and AMAs with a healthcare practitioner

FAQs and AMAs can be great ways to market your videos to a variety of different audiences. You can use them to target specific groups of people who may be interested in your content.

For example, medical and healthcare videos may appeal to consumers who are going through certain challenges or who want information about new products. Law firm videos are typically focused on promoting the virtues of the firm and how well they do in specific areas.

You can use FAQs and AMAs as a way to generate interest in your videos and get people talking about them. This can help you reach a larger audience and get more views for your video content.

Telehealth tutorial types of videography

Telehealth tutorial videos can be used to educate employees about topics like safety protocols or company structure. These videos can be used to help train staff on how to use telehealth technology or provide an overview of how the system works. By creating a video tutorial, your healthcare organization can ensure that employees are well-informed and prepared to use telehealth services.

Best practices for your healthcare marketing videos

Keep it short and simple production videos

Healthcare marketing videos should be kept short and simple in order to grab attention and direct viewers toward the content they're linking to. Teaser videos should use a short edit of the content they're linking to with a reason for the viewer to want to find out more. Video voicemails are a simple and effective way to connect with people and are sent as email links, which makes them easy to share and access from anywhere.

Tell a story in all categories of video

Healthcare marketing videos that tell a story are more likely to engage viewers and be successful. This is because stories are more relatable and easy to understand than facts and figures. When viewers can connect with the characters in a healthcare marketing video, they are more likely to remember the message.

Focus on useful information and education in your video style

Multi-modal learning and dual coding theory help increase comprehension and retention of new knowledge. Educational videos should focus on explaining useful information and education, rather than just informing viewers. Educational videos use editing shots to show concepts in a more real-world context.

Educational videos are an excellent way to teach and learn concepts. They can help learners understand complex information quickly and easily, and can highlight your product's key value propositions without being flashy.

Write a good script

To produce an impactful healthcare marketing video, it's important to understand how to write a script that resonates with your audience. Learning about brand archetypes can help you create videos that tap into viewers' emotions while using data to update your content strategy ensures your videos are always fresh and relevant.

Additionally, be aware of the sector you're targeting and the services you offer so that your language is clear and easy for viewers to understand.

Nail the tone

When creating healthcare marketing videos, it is important to consider the tone of the video. The tone should be emotional in order to connect with consumers on a deeper level. Advertisers are using lifestyle films to create this connection. The films should be realistic and devoid of aggressive sales tactics.

Get the right gear

To produce high-quality healthcare marketing videos, you'll need video production equipment. B&H Photo, Adorama, and eBay are all great places to buy video production gear. You can also sign up for our email newsletter to receive gear tips, specials, and our latest posts in your inbox.

Use high-quality stock media

Healthcare marketing videos can benefit from using high-quality stock media. The content can be more impactful and polished, which can help the video stand out. Additionally, high-quality stock media can be used to create social media video content that can attract qualified candidates.

Live streaming and testimonial videos are also great ways to show employees all over the world about company events, standing, and new opportunities. Finally, corporate culture and recruitment videos can help identify what makes your business an excellent place to work.

Always add subtitles

Subtitles are important in healthcare marketing videos for two main reasons: to provide accessibility for those with hearing disabilities, and to make the video more engaging for viewers who are not fluent in English.

By providing subtitles, healthcare marketers can ensure that their videos are accessible to a wider audience and can improve engagement rates among non-native English speakers.

Choose the music wisely

When creating a healthcare marketing video, it is important to choose the music carefully. The music should match the tone and atmosphere of the video, and it should play in the background while the video tells a story or conveys essential information.

Music videos can be produced relatively easily by advanced professionals, but corporate clients often request music videos that are different from the norm. It can be difficult to decide which music to use for a healthcare marketing video, but working with the client to figure out what they want is a good place to start.

Use a video creator with good motion graphics

When creating healthcare marketing videos, it is important to use motion graphics to create believable and helpful videos for viewers. To do this, you will need a team of creatives and techs to execute the video production process efficiently. Additionally, you should plan your budget carefully to account for all costs involved in the video production process.

Optimize your platform according to your business needs

Healthcare marketers should optimize their videos for different social media platforms in order to reach the largest audience possible. For example, YouTube is the most popular social media platform for healthcare marketing videos. Healthcare marketers should also optimize their videos for LinkedIn, Twitter, and Instagram.

To optimize healthcare marketing videos for different platforms, it is important to know the specs for each platform. Video ads should be placed on social media platforms to reach a large audience. Video ads should be designed with a specific target audience in mind, and optimized for engagement rates and click-through rates.