Get Camera Crew analyzed hundreds of pharma events, interviews, symposiums, advisory boards, and conference recordings completed through our global network. We also gathered input from marketing, medical affairs, communications, and event teams across pharmaceutical and biotech companies.

This report highlights how leading pharma organizations are using video to increase reach, improve scientific communication, and streamline content production at international events.

1. Video has become standard at pharma events

Pharma teams now treat video as a core part of their event strategy—not an add-on.

Key findings

• 78% of pharma companies recorded at least one event session in 2025
• 62% captured on-site interviews with speakers, KOLs, or executives
• 54% reused event footage for internal education or global teams

Event video is no longer “nice to have.”
It helps teams share key messages quickly and consistently across regions.

2. On-site interviews are the fastest-growing content type

Interviews recorded during congresses and medical events saw the largest year-over-year increase.

Why:

• KOLs and speakers are already on location
• Short interview setups require minimal production time
• Content can be repurposed for internal training, social channels, or scientific teams
• Travel costs are reduced when using local crews

Demand for 2–5 minute expert clips increased by 40% across 2024.

Watch example videos

3. Local filming is replacing flying in full crews

Pharma teams are shifting to local production partners to reduce travel costs, simplify logistics, and avoid compliance issues.

Benefits reported:

• 50–70% lower cost compared to flown-in crews
• Faster approvals
• Less risk around travel delays and last-minute changes
• Simplified contract and compliance workflows

Get Camera Crew saw the most growth in:
Europe, Middle East, Asia Pacific, and Latin America, as global events expanded outside traditional hubs.

4. Demand for multi-country coverage is rising

As teams operate globally, they need a consistent production partner across regions.

What teams value most:

• Same visual standards across countries
• Reliable crews at short notice
• Centralized coordination (no more searching freelancers in each city)
• Fast delivery for post-event deadlines

In 2024, 1 in 3 pharma clients booked filming in 3 or more countries.

5. Reuse of event footage is becoming a priority

Pharma teams look for ways to extend the life of their event content.

Top reuse cases:

• Training materials for field teams
• Medical education assets
• Internal communications
• Year-end summaries
• Short clips for social channels
• Video libraries for global access

Event footage is not “one-day” anymore—it’s treated as a long-term asset.

6. Faster turnaround expectations

Teams now expect final videos within days, not weeks.

Why:

• Congress content needs to be shared immediately
• Internal teams push for quick updates
• Competitors often publish fast

Same-week delivery requests increased by 31%.
To meet this, crews with on-site editors or fast central editing teams are becoming preferred suppliers.

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Key Recommendations for Pharma Teams in 2026

1. Use local crews to reduce cost and complexity

This keeps budgets under control and ensures coverage anywhere in the world.

2. Capture short interviews at every major event

Easy to produce, high ROI, and useful across departments.

3. Reuse footage for training, internal comms, and regional teams

Maximize the value of each shoot.

4. Plan filming early—even if only tentatively

Pharma events fill up quickly, especially during peak congress months.

5. Standardize visual guidelines for all countries

This ensures consistent quality across regions and vendors.

About Get Camera Crew

Get Camera Crew provides local, reliable camera teams in almost any country.
We support pharma companies with:

• Event recording
• Speaker and KOL interviews
• Multi-country coverage
• Fast editing and delivery
• Consistent quality worldwide

If you want to learn how we can support your next event, reach out anytime.

Book time below to talk with our team!