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Virtual event videos have become really popular in the last year. For event planners, corporate folks, and business owners, it's important to know how to use pro video making to make your event better.
All events are different. Especially for virtual events, with a little extra planning and video work, you can make your usual online meeting into a special online event! How good your virtual event looks and sounds shows how professional your business is and how important your event is. Bad audio and video can make your event less exciting. Good event planners hire professional video makers to make their virtual event videos. This makes sure everything goes smoothly and the final event looks great. Here are three ways the pros use video to make virtual events better.
What is Virtual Event?
A virtual event is a great way to connect with people from anywhere in the world. It lets us access resources and speakers we couldn't meet in person, giving us lots of chances to learn and make connections we might not get otherwise.
Virtual events can be live streams or videos that were recorded ahead of time. That means there are so many things we can do withthem. Even fun stuff like concerts or game shows can happen online. This show cool the digital world is today, and we can get right into it.
Main Types of Virtual Events
1. Webinars
Webinars usually run for about 45 to80 minutes. Conducting webinars online enables people from anywhere in the world to participate and listen while one or more speakers deliver the information. Companies can either make attendees pay for webinars through online payment services or provide them for free. Webinars commonly rely on video conferencing tools that facilitate question and answer sessions, the option to present content live or as a pre-recorded video, and the ability to watch them later on-demand. Thanks to their unique educational format, webinars have been very successful with everyone attending virtually. These webinars can also cover both internal and external training sessions.
2. Virtual Conferences
Similar to traditional in-person conferences, virtual conferences are structured around a dynamic live schedule that comprises keynotes, sessions, breakouts, and other activities. Virtual conferences feature multiple sessions and may incorporate tools for community engagement. While not as efficient for gathering leads and networking as in-person events, virtual conferences enable attendees to watch keynotes live, create their own schedule from available on-demand content, and engage with other participants.
3. Internal Hybrid Events
These are things like town meetings, sales launches, big company gatherings, training sessions, and department meetings, among others. When a company operates in many different places, including different countries or even continents, they use internal hybrid events to send a message to everyone in the company when not everyone can be in one location. Although it would be nice to bring all employees to the company's main office, it would cost a lot of money, and planning it would take a longtime. So, the next good choice is to have events that are partly in-person and partly online.
Also read: The 12 Best Unlimited Video Editing Services in 2023
4. External Hybrid Events
These events are for people who aren't part of your organization, like users or people from your industry. These events need better video quality to give virtual attendees an experience almost as good as those who come in person. These events let people who can't travel still join and learn. But it's hard to offer the same experience at outside hybrid events because people there in person can network and interact with content more easily than those attending online. For inside hybrid events within your own team, virtual team building activities can be effective.
Why Host a Virtual Event?
Virtual events are held for the same reasons as in-person events: to deliver your company’s message to drive leads and revenue, drive adoption, and build loyalty lifetime value. Meeting and event planners have been making the choice between in-person, virtual, and hybrid events for years and each type of event comes with its own set of pros and cons. For instance, webinar benefits from being virtual as it is purpose-built to cast a wide net to deliver thought-leadership, training, or some other content, whereas a user conference or regional training program is purpose-built to create 1:1in-person interactions that face-to-face delivery enhances.
Virtual Event Elements
A virtual event is all about content, getting attendees involved, and collecting information. Even though virtual events don't need food and beverages, they share many of the same parts as other events. It's crucial to have good video quality and a solid internet connection, as well as a website where the schedule and content are available. Forbes suggests that a virtual event should include a mix of live and pre-recorded material. These are the parts that make up a virtual event:
- Event website
- Event registration
- Live presentations
- Live one-way audio/video
- Question and answer sessions
- Live polling
- Note-taking or saving favorite slides
- Recorded content
- Interactive video meetings
- Feedback surveys
3 Success Tips for Holding Virtual Events
Get Creative With Pre-Recorded Video!
To make a virtual event great, you need interesting stuff and speakers who inspire. Making videos ahead of time gives you lots of room to be creative with what you say and how you say it. Using pre-made videos lets you be flexible with when different speakers can join your online event, whether they're far away or right there with you. It also means you can make really good videos of your speakers in different places, which adds even more cool stuff for your audience to watch and stay interested!
Choose the Right Platform to Engage Your Audience!
Virtual events are a fantastic way to share your message with a bigger group and connect with people worldwide in real time. To make sure your virtual event goes well, it's smart to have experts in video production who know how to use the best hosting platform and streaming software to broadcast your live event and keep your audience interested.
Virtual event platforms come with features that make the audience more engaged, like Live Polls, Q&A Discussions, Chat Boxes, and more! When The Scottsdale Charros used the live chat feature during their virtual event, it let people from all over the country watch and talk to others at the event.
Also read: Understanding Various Types of Producers in Video Production
Promote Your Event With Professional Video Production!
The success of any event depends on how much effort you put into promoting it. Using professional video production is a great way to market and advertise your events! One effective method is to take clips from pre-recorded videos and share them on your website and social media. This will help inform and excite your audience about the event.
Social media is also a great tool for promoting networking and growing your following during and after the event. With the right virtual event platform, we can stream your events on multiple platforms like Vimeo, Facebook, YouTube, LinkedIn, and more!
Another fantastic promotion tool is live graphics. We can either plan these in advance or add them in real-time during your livestream. During the Scottsdale Charros Virtual Event, we used graphics and branding to keep the audience engaged and promote different parts of the event.
To learn more about virtual event video production and get updates, visit Get Camera Crew now!
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