Repurpose Your Event Recording with 7 Tips
Repurposing your event recording is an effective way to maximize the value of your original content.
Repurposing event recording is an important part of creating content for your business. If you have an event, such as a conference or webinar, you may want to create a recording of the event so that people who were unable to attend can still benefit from the information presented and interact with the speakers.
Creating a repurposed version of your event recording is easy and can be done in just a few steps. Before, you'll need to download the MP4 file from any video hosting site such as YouTube or Vimeo. Then, edit out the parts of the video that aren't relevant to your repurposed version. Finally, upload it to another video hosting site such as Wistia or Vimeo!
How to Repurpose Event Recording
The answer is simple: create a video out of your existing video. But there are many different ways to do so, and with each approach comes a unique set of benefits and drawbacks.
Benefits of Repurposing Event Recording
Repurposing is a great way to get more out of your event recordings. You can repurpose your event in many different ways. You can do this by simply editing the content so it's shorter or longer, or you can cut out parts that don't work and add in new parts. You could also add music or sound effects to make it more exciting for your audience. Check out this video where AWS created an event highlight to attract more people to their event.
Steps to Repurpose Event Recording
The first thing you'll want to do is choose the appropriate format for your repurposed content. You may choose an audio or video format, or both. You may also want to include transcripts of your event recording in order to create a more complete experience for your audience.
Once you've determined how you want to repurpose your event recording, it's time to think about what information you want to be included in each format. For example, if you're repurposing an audio file, should there be a transcript? Should there be slideshows with presentations from the event? Should there be extra information on topics related to those discussed at the event? In order to create compelling content, it's important that each format provides something unique and interesting for the listener/viewer.
The Most Useful Ways to Repurpose Your Event Recording
There are a few ways you can repurpose your recording. One option is to simply upload it to your website and make it available for download. Another option is to edit the recording down into smaller clips and post them on social media where they can be easily shared. If you have enough time, you can even create an entire video out of your recording, complete with titles and transitions.
1. Create a Podcast and Audio Transcription
Podcasts can be a great way to reach a new audience and generate more leads, especially if you're not in the habit of doing webinars or other educational content. You can create a podcast that re-caps your event, or you can use it as an opportunity to highlight some of the best moments from your event and give listeners an inside look at what it's like to attend.
2. Turn It into An Infographic
If you have slideshows or handouts from the event, you can turn those into infographics and share them on social media with links back to your website. This is another great way to get people interested in what happened at your events and it's also an easy way for existing customers to review what they learned last time.
3. Record a Recap Video and Watch Recording
You don't have to wait until after the event is over before sharing highlights from your recordings. If you're feeling rushed after an event, consider recording a recap video that shows off any key takeaways from the presentation or panel discussion (and don't forget to credit speakers by name!). You can use this recap video as part of your online marketing efforts before or after
4. Share the Video with Your Audience In Real-Time
If you're live-streaming the event, you can upload the video to YouTube or Facebook Live immediately after it's done so that people can watch it right away. This is especially helpful if things happening during the event that people won't be able to see until later - like a presentation or a Q&A sessions and they want to see what happened as soon as possible.
5. Make Highlights Videos
If you want to give people who couldn't make the event something else they can watch and enjoy, try making highlights videos that focus on key points from each speaker's presentation or speech. Making highlights videos will be useful, especially in education works for a business or school.
6. How to Videos
One of the most used event recording examples is how to videos. You could also record a video about how to use your product or service after an event, which would be very helpful for people who attended but didn't understand how exactly they would use it at first glance.
7. Training Purposes
You can use event recording for training purposes, for example, or to create a video that is more easily digestible for your audience. You may want to use your recording as a way to teach your employees how to do something new, or as a way to show them what they did wrong during an event.
Capturing video and audio of important events is an essential part of a company’s workflow. But by limiting the use of recorded content to just internal purposes, you’re missing out on potential opportunities. By repurposing your event recordings, you can create valuable assets that can be used in marketing materials, presentations, customer service videos, or even blog posts. With the right service and strategy, repurposing your event recordings can have a big impact on your business. You can click here to hire a camera crew for recording events!