Video Production

Why Customer Testimonial Videos Important for Your Business

If you want to create powerful, engaging video content for your business, testimonial videos are a great way to do it. This guide will teach you how to make the most of testimonial videos and how they can help your business grow.

Nurettin Demiral
November 3, 2022
Testimonial Videos

Table of Contents

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What is a Customer Testimonial Video?

A customer testimonial video is a short video that captures the thoughts and feelings of your customers as they use your product. They're typically filmed using 360-degree cameras so that you can view them from any angle, and they are often uploaded to your website or social media.

Why are Client Testimonial Videos so impactful?

Testimonial videos are an important part of any business's marketing strategy for several reasons.

Social proof

First, they provide social proof, which is the tendency for people to rely on the opinions of others when making decisions. This is especially powerful when it comes to buying decisions, as we are more likely to trust our peers than a faceless company.

Outperform other types

Second, testimonial videos outperform other types of content when it comes to generating leads and sales. This is because they combine the power of video with the personal testimony of a satisfied customer, which is highly persuasive.

Support subjective questions

Finally, video testimonials are a great way to gather evidence to support subjective questions. For example, if you're trying to decide whether or not to use a certain product, reading written reviews can only take you so far. However, seeing a video testimonial from someone who has actually used the product can give you much more insight into its real-world benefits.

Why Do You Need Client Testimonials Video?

Best customer testimonial videos should build trust and credibility

Customer testimonial videos are important for building trust and credibility with potential new customers. By demonstrating the quality of the product through customer testimonials, businesses can show that they're worth doing business with. This can be a great way to attract new customers and build trust with them from the start.

Customer video testimonials perform better than text-based testimonials

  1. Videos are more powerful: Videos are nearly impossible to fake and add a sense of authenticity that text reviews and testimonials do not.
  2. They're easier to collect: Text-based reviews and testimonials are easy to collect, but videos require less effort because they can be collected automatically from social media or other online sources.
  3. They provide a sense of personality and persuasiveness: Video testimonials give a sense of personality and persuasiveness that text reviews and testimonials do not have.

The power of the testimonial video services

Videos can help businesses in a number of ways, but customer testimonial videos can be especially helpful in attracting, engaging, and delighting customers.

By showing past clients' successful experiences with your product or service, you can encourage new leads to take a step forward and make a purchase. Customer testimonial videos can help businesses convince the audience and convert leads into customers.

How to conduct an interview for testimonials videos

When conducting an interview for a testimonial video, it is important to be prepared with questions beforehand. This will give the customer notice and plenty of time to prepare. The quality of the testimonial video will be improved if the customer has had time to prepare.

Where can a video testimonial-style video be shared or promoted for marketing purposes?

A video testimonial can be shared on social media, on your homepage, in email newsletters, and through television and the internet. You can also promote a video testimonial through landing pages and other places on a website.

Cross-promotion is a great way to maximize the potential of video testimonials. Video testimonials can be powerful assets, and should be developed through a partnership. Share the video testimonial on your partner's social media channels and marketing campaigns.

10 Tips to Create Great Customer Testimonial Ads

Make your video as natural as possible

Testimonials should feel authentic and real. The testimonial should be about the product or service your company provides, not about how you sell it. A testimonial should be about what the customer liked or how the customer benefited from using the product or service. Testimonials should be filmed in a natural setting, without any scripting.

Don't script it

Let the interviewee use their own words to avoid sounding scripted and inauthentic. Make sure the testimonial ad is authentic and has answers that match the product or service being advertised.

Scripted testimonial ads are not very effective and can be cheesy. Shooting a testimonial ad with a video explainer helps create a more engaging experience for the viewer.

Put your Customer Testimonial Video into context

  1. Make sure your testimonial ads are shot in the customer's environment for a more authentic look.
  2. The customer should provide tips and information on the results of using your product or service.
  3. Use a call to action at the end of the video to encourage viewers to visit your website or learn more about your business.
  4. If you're unsure about how to shoot a testimonial ad, ask for help from professionals.
  5. Keep the video short and sweet, highlighting the benefits of your product or service.
  6. Be genuine and friendly while shooting the video, and avoid any pressure to give a perfect performance.

Prepare your questions in advance, but listen to the responses you get

  1. Preparation is key when trying to get great customer testimonials. Ask questions and pay attention to the responses.
  2. Don't be afraid to let the conversation go a bit off track - sometimes that's where you will find the best insights.
  3. Be sure to ask follow-up questions to clarify anything you didn't understand.
  4. Pay attention to body language and tone of voice - they can give you clues about how the customer really feels.
  5. Try to get a mix of positive and negative feedback, if possible - it will make your testimonials more believable.
  6. Ask open-ended questions that encourage customers to share their stories, rather than just yes or no answers.
  7. Thank the customer for their time and feedback once the conversation is over.

Give your interviewee some time to prepare

If you want to get the best customer testimonial, give the interviewee some time to prepare. This will make the conversation more natural and less robotic. Give interviewees a general idea of the topics you'll be discussing so they don't have to worry about preparing too much.

Do the scouting of the place you'll be filming in

When it comes to filming customer testimonial ads, it's important to take the time to scout out the best locations. This means getting to know your subjects before you start filming and asking questions that will get them to talk freely. It also means shooting footage of the subjects in natural surroundings and keeping the cameras rolling for as long as possible to capture the magic.

Layout a general structure for your video

Start by thinking about what you want your testimonial ad to achieve. What is the overall message or feeling you want to communicate? Once you have a clear idea of your goals, start planning the individual scenes or shots that will make up your testimonial ad.

Make sure each scene furthers the overall goal of the ad, and consider using a storyboard to help visualize the flow of your video. When filming, be sure to get a variety of takes for each scene so you have options in editing later on.

It can also be helpful to have a general structure in mind for your video, even if you don't end up following it exactly. This can keep you focused while filming and prevent any meandering shots that don't add anything to the final product. As you film, pay attention to both what is being said and how it is being said. The visuals should support the words, not distract them.

Let your customers speak freely for the best video testimonials

The best way to get your customers to speak freely in testimonial ads is to let them tell their stories. You can get started with this by simply asking them to write down their thoughts on a particular product or service. You don't need to pay for customer testimonials. In fact, many customers are more than happy to provide their honest feedback without expecting anything in return.

Keep your explanation well-formed and easy to read so that potential customers can understand what you're trying to say. Use short paragraphs and bullet points where possible. Make sure you highlight the most important points that your customers make in their testimonials. This will help potential customers see the value in what you're offering more easily.

Always include a call-to-action at the end of your testimonial ads, such as a link to your website or contact information so that interested parties can get in touch with you easily.

Include some pain points of your clients

Many businesses use customer testimonials in their advertising to show potential clients that others have been happy with their products or services. But did you know that you can also use customer testimonials to address specific pain points that your clients may have?

For example, if you know that one of your client's pain points is feeling like they're not alone, you can create a customer testimonial ad that specifically addresses this. By including a client's pain point in your ad, you'll be able to show them that they're not the only one who feels this way - and that your business can help.

Similarly, if you know that another client's pain point is being able to relate to other customers, you can create an ad that features a testimonial from someone who has had a similar experience. This will help your client see that they're not alone in their experience and that others have found success with your business.

Go ahead and edit! Do it wisely.

When editing customer testimonial ads, it is important to choose takes that create a good rhythm and are of the correct length for web usage. Including insert takes during the layout can make a dynamic testimonial. It is also beneficial to ask for feedback from others. Always remember to focus on the emotional and rational impact your product or service has had on your customers.

If you want customers to participate in testimonial videos, ask them! You can use keywords and other strategies to improve the searchability of your testimonials. You can also adjust the format and timing of your testimonials to create a more impactful online presence.

Why You Should Go for a Professional Video Company For Great Testimonial Videos

Hiring a professional video production company can ensure your testimonial videos are of the highest quality. This is important because you want potential customers to see that you have a high-quality product or service. Choosing the wrong video company can result in poor-quality testimonial videos.

Get Camera Crew will create high-quality testimonial videos that reflect the quality of your products or services. Having high-quality testimonial videos is important because it helps show potential customers that you have a good product or service. See our work and contact us now!

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