Get To Know Top-Notch Video Marketing Strategy in 2023

Stay ahead of the game in 2023 with a top-notch video marketing strategy. Connect with your audience, boost brand awareness, and achieve remarkable results. Unleash the power of video today!

Ryan Diyantara
July 13, 2023
video marketing strategy

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In today's digital landscape, video marketing has become an essential component of any successful marketing strategy. With the increasing popularity of platforms like YouTube, TikTok, and Instagram Reels, businesses have recognized the power of video in capturing audience attention and driving engagement. However, creating a comprehensive video marketing strategy requires careful planning and consideration of various factors such as target audience, content creation, distribution channels, and analytics. In this complete guide for 2023, we will explore the key steps and best practices to develop a successful video marketing strategy in the ever-evolving digital landscape.

How Do I Develop a Video Marketing Strategy?

Video marketing strategies have been in existence for quite some time. Similar to how extensive research and strategic planning are essential before airing a commercial during the Super Bowl, it is crucial to conduct thorough research and develop a plan before creating a digital marketing video. Your video marketing strategy serves as the guiding force behind various aspects such as budgeting, timelines, production procedures, conversion metrics, and beyond. Therefore, documenting and finalizing your video marketing strategy should be the initial step in your video creation process.

Best Video Marketing Strategies You Can Use in 2023

1. Set up Your Goals

Outlining your video's goals is the first step in creating a video strategy. For the best results, you should make a video for each stage of the marketing funnel. However, you must first choose which stage is the most crucial to concentration.

  • Awareness: The viewer becomes aware of their issue after being presented with a challenge or opportunity. Users should be drawn to these videos, which should also introduce potential customers to your brand.
  • Consideration: The viewer is now thinking about how he or she will address the issue at hand. They are doing research, seeking advice, reading reviews of products, and looking for economical solutions.
  • Decision: You want to keep thinking about the problem even though the answer is almost there. Show your prospect evidence of customer satisfaction and make the case for why they should choose your product or service over the alternatives.

You should make an awareness stage video if you want to draw in new customers for your brand. A consideration stage video is necessary if you want to keep your audience interested. You should make a decision stage video if you need to nurture your prospects while you're almost finished with the sale. You can also make an internal video to inspire your team or attract new hires, or a video to thank customers who have already made a purchase from you.

Three Common Video Marketing Goals:

  • Brand Awareness: typically measured using brand recall and recognition, frequency/quality of mentions, or video views
  • Demand Generation and Conversion: typically measured by lead count, impact on conversion rate, or influence on sales opportunity and pipeline generation
  • Viewer Engagement: typically measured by average engagement (also known as the average length of time viewers watched the video)

2. Analyze the Competitor

By now, you have likely already identified your competitors, familiarizing yourself with their identity, product range, and points of differentiation. However, to formulate a strong B2B video marketing strategy that distinguishes your brand, it is essential to examine how they market their products, particularly through video.

Thoroughly analyze their websites, social media platforms, and all available channels to gain a comprehensive understanding of how they effectively utilize video to convey their unique messages. Take note of how they integrate photos, emails, blog posts, and other forms of content to create a cohesive brand experience. This analysis will enable you to uncover emerging market trends and identify the strengths and weaknesses within your competitors' video strategies.

3. Repurposing Videos

video marketing strategy

Producing captivating videos is way more than just filming and editing. To produce videos that genuinely engage your audience and hit their emotions, you need to spend a lot of time on other crucial activities like understanding your audience’s problems, brainstorming unique ideas, creating a content calendar, writing engaging scripts, and more.

You can save time, money, and effort by repurposing videos, just like you can with any other type of content. You simply reuse your current video content in new ways and across a variety of channels when you repurpose videos. Your product videos, client testimonials, and instructional videos can all be easily reused and shared on a variety of channels.

For instance, it's simple to turn a one-hour webinar into four or five shorter clips that can be shared on social media. Alternatively, you can use audio editing software to convert your videos into podcast episodes.

4. Invest in Vertical Videos

Enjoy looking through your TikTok feed? Instagram Reels, perhaps? Vertical video shave become extremely popular over the past few years, all because of the rise in mobile usage. Unique mobile users account for over 5.44 billion people worldwide (68 percent of the total population).

Mobile video consumption is incredibly popular. However, they have always encountered a significant issue when doing so, namely the need to rotate their mobile phones in order to view videos in full screen.

They may rotate their smartphones to view interesting content on YouTube, Netflix, Disney+, and other video platforms, such as vlogs, documentaries, movies, andTV shows, but they are less likely to do so to view video advertisements.

Less than 30% of smartphone users rotate their devices to view an advertisement in full-screen. And those who do, on average, only watch 14% of the advertisement. Vertical videos fill that gap.

Also read: Inbound Video Marketing: The Best Way to Attract Audience

5. Add User-Generated Content

User-generated content (UGC) has become a cornerstone of successful video marketing strategies. By encouraging your audience to create and share their own videos related to your brand or products, you tap into the power of authentic recommendations and social proof. UGC not only boosts engagement but also cultivates a sense of community around your brand. In 2023, businesses should actively seek UGC opportunities through contests, challenges, and branded hashtags, thereby amplifying their reach and impact.

6. Invest in Live Streaming

Live streaming has experienced exponential growth in recent years, and its popularity is set to soar even higher in 2023. By broadcasting live videos, brands can engage with their audience in real-time, fostering a sense of authenticity and building trust. Whether it's behind-the-scenes glimpses, product launches, or live Q&A sessions, live streaming provides a unique opportunity to connect with viewers on a personal level. Platforms like YouTube, Facebook, and Instagram offer excellent live streaming capabilities that can be utilized to create interactive and immersive experiences for your audience.

7. Collaborate with Influencers

Furthermore, leveraging influencer collaborations in your video marketing strategy provides an opportunity to tap into the trust and loyalty that influencers have built with their followers. When influencers promote your video content, their audience perceives it as a genuine recommendation rather than a traditional advertisement. This level of authenticity and trust significantly enhances the credibility of your brand and message. By associating your brand with reputable influencers, you can effectively build trust and credibility with your target audience, leading to increased engagement, brand loyalty, and ultimately, higher conversions. The influential power of collaboration in 2023 offers immense potential for brands to amplify their video marketing efforts and achieve remarkable results.

8. Add Video Testimonials to Your Website

By featuring video testimonials from happy clients who commend your company and describe how your offering has simplified their lives, you can instill confidence in your brand and cultivate stronger relationships with prospective customers.

These customer testimonial videos can be incorporated into your social media channels, either as posts or stories. Alternatively, you can integrate them into relevant sections of your website or utilize them as video advertisements.

The utilization of customer testimonial videos is significantly more effective in establishing trust and credibility compared to written reviews. Furthermore, they enable you to share authentic customer experiences and effectively communicate the value and advantages of your products or services in a captivating and immersive manner.

9. Using Animated Videos

Animated videos are highly popular among individuals. This is due to the nostalgic impact they have, often evoking memories of beloved childhood cartoons such as Tom & Jerry and Popeyes.

In comparison to real-life videos or static visuals, animated videos possess a greater ability to captivate viewers. People tend to pause their scrolling when they come across an engaging animation. When executed effectively, animated videos have the potential to forge a genuine emotional connection with the audience. This is precisely why businesses should contemplate incorporating animated videos into their video content strategy.

Also read: Event Video Production: 5 Things to Consider and Why It’s Important for Your Business

Let’s Get Started!

The rise of video marketing offers a distinct opportunity for brands like yours. As consumer preferences continue to lean towards video content, they now anticipate brands of all sizes and across various industries to engage with them through videos. Platforms are increasingly prioritizing video content, and the availability of video-ready devices such as phones and tablets has never been higher. To stay competitive, it is crucial to fully leverage this incredible marketing tool. The longer you delay, the more customers you risk losing.

The good news is thatcreating visually stunning short videos is now easier than ever before. Youhave the option to hire skilled freelancers at a moment's notice or work withan agency that handles everything seamlessly on your behalf, eliminating any stress.Moreover, producing a video is cost-effective, so there's no need to worryabout straining your budget while creating an impactful branded video thatyou'll adore.

Feeling overwhelmed? Trust Get Camera Crew to guide you through the process. We understand that it can be a lot to absorb, but this framework serves as your initial step towards crafting an effective and profitable video marketing strategy that will transform your company's perception of video.

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