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Video grabs attention better than text. It tells stories faster, connects emotionally, and helps people feel more confident in your brand. For HR teams and talent marketers, this makes video a powerful tool for both employer branding and active recruitment. Companies using video in their hiring process see 34% higher application rates—and they often attract stronger candidates too.
At Get Camera Crew, we work with businesses to build high-quality, authentic employer brand video campaigns. Our team helps tell your company’s story through real people, real culture, and clear messaging, so you can stand out and hire with video.
Brand-Building Through Culture and Values
Today’s job seekers are not just looking for a paycheck. They want to feel part of something meaningful. People want to join a team where they feel respected, valued, and included. This is where employer branding video content becomes powerful. While job listings and company websites can list benefits and responsibilities, they don’t always show what it really feels like to work at your company. Video gives you the chance to bring your workplace to life and show your company’s personality in a real and honest way.
When people watch a video that reflects your culture, they can imagine themselves working there. They can hear from real employees, see how the office looks, and notice the way people treat each other. This kind of content creates emotional connection. It builds confidence in your brand and helps future employees picture their place in it.
Ideas for showing your company culture through video:
- Show behind-the-scenes moments that reflect your work environment
- Capture day-in-the-life footage that highlights different roles and teams
- Include real employee testimonials that speak from the heart
- Highlight social events, benefits, and values that support your EVP (Employer Value Proposition)
When your videos show a balance of work and personality, you make your company feel more human. Candidates are more likely to apply when they feel emotionally connected and when they see that people like them are already working there. This is especially helpful when a candidate is choosing between multiple job offers. A well-made culture video can be the difference between someone applying to your company, or walking away. In the end, it’s not just about the job title or salary. It’s about showing that your company is a place where people feel good about their work and the team around them.
Crafting Recruitment-Specific Video Formats
Recruitment video content is not one-size-fits-all. Different job roles, departments, and candidate stages require different types of videos. A short social media clip might work well to grab someone’s attention quickly, while a more detailed video may be better for explaining the full application process. Each type of video serves a unique purpose, and when combined, they create a complete and helpful experience for job seekers.
Some candidates are just discovering your company, while others are already interviewing. If all your videos are the same style, you may miss the chance to connect with people who need more or less information. That’s why planning for a variety of video types can help you reach more people and answer more questions in a clear and friendly way.
Examples of recruitment video formats to include in your strategy:
- Short ads (30 to 60 seconds) for specific job roles or urgent openings
- “Meet the team” videos that show who candidates will work with
- Candidate journey videos that show the process from applying to onboarding
- Helpful tips on preparing for interviews or understanding your values
When you mix these formats together, you create a more complete video library that supports candidates at different moments. Some may be exploring roles for the first time, and others may be about to meet your hiring team. Video helps you connect with all of them in a way that feels thoughtful and clear. It shows that your company is organized, welcoming, and serious about helping new hires succeed from the start.
Where to Share Recruitment Videos for the Best Reach
Creating a strong recruitment or employer branding video is a great step, but it’s only part of the process. To make your content work, you also need to place it where the right people will see it. The more visible your videos are, the more likely you’ll reach both active job seekers and people who aren’t actively looking but could still be a good fit. Where you post the video matters just as much as how it looks or sounds.
Sharing across multiple platforms helps increase your reach. Some candidates find you on LinkedIn, others through your website, and some through job search platforms. Each platform works differently, so you want your video to show up in more than one place. That way, your message gets repeated and remembered.
Best places to post recruitment videos:
- Embed videos on your career pages and inside job listings
- Share on LinkedIn, Instagram, and Glassdoor to reach wider audiences
- Use in recruitment emails to boost replies and interest
- Add into candidate nurturing flows to keep top talent engaged
When you spread your videos across several channels, more people are likely to see them. A study from Recruitics found that job listings with video get 12% more views and 34% more applications than those without. This means that using your videos well can directly improve your hiring results. It also makes your company stand out in a sea of plain job posts and helps build stronger brand awareness over time.
Also read: Using User-Generated Content in Professional Video Campaigns
What Metrics Matter in Video Recruitment
Creating recruitment videos is a smart move, but to know if they are actually helping, you need to track how they perform. Video metrics show what content gets attention, what leads to real applications, and where things can be improved. Without this data, it’s hard to tell if your video is just nice to look at or if it’s helping you find the right candidates. Measuring the right things helps you make smarter decisions and adjust your video strategy based on real results.
Different types of videos will give you different types of feedback. Some may attract a lot of views but lead to few applications. Others may get shared often or keep viewers watching longer. Looking at these numbers can show which topics, styles, or platforms are working best for your hiring goals.
Key recruitment video metrics to watch:
- Monitor total applications and track candidate quality
- Review engagement stats like video views, watch time, and shares
- Watch for drop-offs in the hiring funnel and link them to video exposure
- Use surveys to ask candidates how the video shaped their view of your company
When you understand what’s working and what’s not, you can make small changes that lead to big results. Over time, this helps improve hiring speed, reduce wasted time on the wrong leads, and attract candidates who are a better fit for your team. Tracking video metrics is not just about numbers, it’s about improving how you connect with people.
Best Practices for Recruitment Video Success
Creating a recruitment video is not just about having good equipment or smooth editing. What really matters is how the video makes people feel. Job seekers are looking for honesty, clarity, and a sense of connection. If a video feels too scripted or fake, it can turn people away. But when it feels genuine and easy to follow, it builds trust. The best recruitment videos show the real people, real voices, and real values behind the company.
Good video content doesn’t need to be flashy or overproduced. It just needs to reflect who you are and why someone would enjoy working with your team. Keeping things clear, focused, and aligned with your company’s tone helps you connect with the right candidates.
Tips for making effective recruitment videos:
- Keep content real—use actual employees, not actors
- Match tone to your audience—millennials and Gen Z often prefer casual, transparent styles
- Keep video lengths short—ads under 90 seconds, FAQs under 2 minutes
- Use high-quality visuals and sound, optimized for mobile and desktop viewing
When you follow these practices, your video becomes more than just a tool—it becomes a reflection of your brand. It shows that your company cares about clear communication and a good candidate experience. And when your video feels thoughtful and honest, it’s more likely to attract people who are the right fit for your culture and team.
Also read: How Law Firms Are Using Video for Client Education and Outreach
People Also Ask
What types of videos help employer branding?
Culture videos, team introductions, employee stories, and workplace tours all help show what it’s like to work at your company.
Can recruitment videos improve application rates?
Yes. Companies that use video in job listings report up to 34% more applications and higher engagement with listings.
How long should recruitment videos be?
Keep job ads between 30 to 90 seconds. For more detailed explainers or FAQs, 1 to 2 minutes is ideal.
Where should companies post hiring videos?
Start with your careers page, LinkedIn, Instagram, and Glassdoor. Email and direct messaging platforms also work well for outreach.
Ready to Attract Better Candidates with Video?
Video is one of the most effective ways to show what your company is really about. It builds trust, shows your values, and helps candidates picture themselves in your team. Whether you’re hiring fast or building long-term employer branding, the right video content can give your recruitment efforts a clear advantage.
Want recruitment videos that stand out and attract the right people? Partner with Get Camera Crew; we’ll handle storytelling, production, and distribution, so you get polished, effective video content that drives real hiring results.
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