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Motion graphics have become a powerful tool for storytelling and communication. In this article, we will explore over 20 of the best motion graphics examples of all time. These examples showcase creativity, clarity, and engaging visuals that capture the audience's attention. Whether you are looking for inspiration for your own projects or just want to appreciate some great work, this list highlights the finest in motion graphics. Get ready to dive into the world of stunning animations and compelling stories!
1. Copilot AI
CoPilot Ai focuses on industries like marketing, B2B, and finance, collaborating with clients such as Raymond James and Insperity. It is known for producing outstanding animated motion graphics, especially impressive 2D startup videos. CoPilot Ai stands out in the industry for its clarity, creativity, vibrancy, and interactivity. Their colorful explainer videos effectively highlight all the elements that attract and engage audiences.
2. Slack
Slack's animated video starts with an impressive introduction that grabs your attention right away. It features engaging and exciting product descriptions, making it fun to watch. The video also clearly explains how to organize your employees' emails by department, showing how the platform can help improve efficiency and communication.
3. Blockdaemon
Blockdaemon offers an engaging and smooth video for its lead infrastructure blockchain platform. The video is detailed and uses clean, relevant graphics to explain its services. The sequential transitions effectively create an impressive demonstration of the company's mission. Blockdaemon makes it easy to deploy nodes while providing multiple layers of top-level security and monitoring.
4. Reddit’s New Mobile App
Reddit’s animated video stands out in the communication, software, and community industries. It features a fun and engaging style that is different from other motion graphics videos. The script includes humor and charming illustrations that draw in viewers. The animator’s work brings a vibrant, eye-catching quality to the video content. By using bold colors and smooth transitions, the video adds visual interest and makes a strong impact. This is one of the best motion graphics videos for anyone looking to promote a mobile app, website, or similar project.
5. STUXNET
STUXNET targets industries like DevOps, SecOps, consultation, security, training, and education. It is an excellent example of a simple animated video that effectively explains a complicated topic, such as “how computer viruses work.” Even though it was released a while ago, the video continues to be relevant and interesting on social media platforms. The use of editorial-style graphics and visual data presentations keeps the animated video engaging for viewers.
6. Dr. Bill
Dr. Bill offers an assistant to help lighten the load of complex medical billing tasks and makes the process easier. This colorful and engaging video presents the problem and the solution in a clear step-by-step manner. It's easy to understand and visually appealing.
7. StockCharts
StockCharts' animated motion graphics videos are easily available on YouTube, and they are also great for sharing through email or social media. These videos can smoothly highlight a company's website or act as an engaging introduction for public speaking events. They effectively capture the audience's attention while providing valuable information.
Also read: How Much Does Animation Cost Per Minute? (Updated 2024)
8. American Express
This American Express video uses lively and engaging animation to explain the benefits of credit cards. It shows that commercial videos can offer more than just sales pitches or product launches. The video explores topics like technology, big data, and careers in social media, inspiring viewers to imagine the opportunities with American Express. It creatively brings different scenarios to life using a mix of 2D and 3D animations, a consistent color scheme, and smooth transitions, providing an immersive experience for the audience.
9. Seton
This video delivers its message right from the beginning! Seton launched a marketing campaign emphasizing “human care,” which centers on people in healthcare to distinguish itself from competitors. In just one minute, it effectively highlights this concept and portrays Seton as a people-first brand.
By focusing on the human side of healthcare, the video evokes an emotional response and shows how Seton's solutions can improve patient outcomes. The bright and bold color scheme enhances visual appeal and reinforces brand identity. Additionally, the realistic animation illustrates healthcare procedures and equipment, making complex concepts easy to understand.
10. UEFA Nations League
The UEFA video is a great example of how effective the medium can be for education. It shows that you can use music videos or animations to explain complicated ideas, making them easy to understand, even for those who aren't very interested in sports. This ability to simplify concepts makes the video stand out.
11. Icechain
Icechain is a great example of how motion graphics can be used effectively for visual communication in industries like finance, electronics, and electricity. This blockchain animation stands out for its excellent choice of music, which works well with the voiceover. It delivers a strong message by presenting important key elements with clear and straightforward explanations.
12. DigitalOcean
DigitalOcean’s animated motion graphics video stands out in industries like e-commerce, data analytics, and digital marketing. This brief yet engaging video showcases the strength of telling a story clearly and concisely. In less than a minute, it effectively communicates its message using an energetic voiceover and sound effects. The video highlights how short content can leave a lasting impression. With vibrant colors and simple geometric shapes, it maintains a consistent visual style, providing a cohesive and enjoyable experience for viewers.
13. Cree Lighting
Cree Lighting’s video, "Better Light, Better Life," effectively highlights the importance of light in our lives. It combines hand-drawn illustrations with digital animations, using bright colors and bold outlines to engage viewers. Creative transitions keep the audience interested, while the story clearly explains the benefits of energy-efficient lighting. The consistent visual style, including a unified color palette and typography, reinforces the message. Well-crafted sound design enhances the viewing experience, with music and sound effects adding energy and making the video memorable.
14. The Bélo
The Bélo is a motion graphics video by Airbnb that stands out in the tourism industry. This video is one of the best examples I've seen, as it uses moving images to turn the meaning behind a logo into a touching story, creating an instant connection with viewers. It shows how visuals can go beyond simple imagery, effectively sharing the brand's essence and evoking a true emotional response from the audience right from the start.
15. The Rise of Bitcoin
The Rise of Bitcoin is a short, two-minute video aimed at the finance industry that helps viewers understand cryptocurrency. If you're finding it hard to grasp this topic, this video is a great example of how appealing visuals can simplify complex ideas. It uses clear graphics and interesting illustrations to make the concept of Bitcoin more accessible. This video demonstrates how animated imagery can create an engaging and easy-to-understand explanation.
Also read: The 17+ Best Video Marketing Agencies in 2024
16. Quadro
Quadro’s animated video stands out with its fresh, vibrant style and dynamic storytelling. The simple yet striking illustrations show how Quadro simplifies tasks. Bold, contrasting backgrounds tied to the logo enhance visual impact, while intricate details like textured surfaces and subtle shading add realism. The steady pace ensures engagement without overwhelming viewers, giving each scene time to resonate before moving on.
17. How PayPal Works
PayPal is known for its clean and simple design style. This animated video reflects that minimalism by using outlines and straightforward transitions. The uncomplicated approach effectively grabs the viewers’ attention while showing how flexible the design can be. Overall, this style enhances and supports the brand's visual identity.
18. Accelerant
The Accelerant motion graphics video has fun animations that are simple to follow and clearly communicate the message. It stands out as one of the best in the industry due to its detailed script, bright and colorful animations, and well-crafted sound design, all working together to convey the company's purpose effectively.
19. School of Motion
The School of Motion’s manifesto video introduces the new brand and clearly captures its mission. It uses bright colors and well-synchronized visuals to communicate the message perfectly. Unlike lengthy music videos, this animated content keeps a lively pace, making sure there is always something interesting happening. As a result, it successfully conveys the brand’s essence and vision.
Also read: 17+ Best Animation Ads Examples to Inspire Your Next Video
20. Cisco Secure Client
Cisco Secure Client created great motion graphics videos that are easy to understand. The video combines engaging images and abstract shapes that match the narration perfectly. By using simple concepts, they keep the viewer interested and informed throughout the video.
Final Thought
These 20+ motion graphics examples highlight the amazing versatility of animation in making complex concepts both engaging and easy to understand. Each video showcases how motion graphics can captivate viewers and effectively deliver key messages, making them a valuable tool for businesses and brands alike.
If you're ready to create impactful motion graphics or 2D animations, Get Camera Crew is here to help. With our experienced team, we can turn your ideas into visually striking content. Contact us now and level up your video production to the next level!