Top 15+ Short-Form B2B Video Examples You Should Watch

Finding the right approach to creating engaging B2B videos can be challenging, especially when you want to stand out in a competitive market. Short-form videos are a powerful way to capture attention quickly, delivering your message in a concise and impactful way. In this collection, "15+ Best Short-Form B2B Video Examples You Should Watch," you'll discover creative and effective examples that prove even the most complex topics can be made interesting and memorable.

1. Slack Teams Do Amazing Things — “Traffic”

Slack has done it again with another engaging video that’s hard to miss. This B2B example highlights what effective video marketing looks like. The messaging app excels in showcasing its features and visuals, making it a standout piece of content.

The video tells a relatable story, showing how different people and teams use Slack to share what they love. The fun, cartoon-style animations make it enjoyable, while also clearly explaining the benefits of using Slack for team communication. Key features like channels, search, and integrations are highlighted. The short, friendly voiceover at the end perfectly aligns with Slack's casual and approachable brand, making this a successful campaign that draws in both personal and corporate users.

2. My Shot + Your Illustration by Dropbox

In just 16 seconds, Dropbox grabs attention with an energetic video promoting Dropbox Paper, a collaborative creation tool. The video stands out with its lively vibe, vibrant graphics, and catchy music. While many B2B videos tend to be dull, Dropbox transforms a basic promo into a bold and colorful invitation to collaborate.

3. Introducing the New SurveyMonkey

Surveys can be dull, but SurveyMonkey shakes things up with a cloud-based tool that lets users create, analyze, and send surveys in a fun and engaging way. The video begins with eye-catching animation that quickly grabs attention and introduces SurveyMonkey’s services. With a clear, concise message, the video uses humor and storytelling to show how SurveyMonkey helps businesses solve real-world problems, making the platform approachable and memorable.

Also read: 15+ Best Healthcare Videos Ads Examples of All Time

4. BI vs. IT: The Struggle for Data Ends Now by Snowflake

Video is an effective way to evoke strong emotions like joy, curiosity, or desire in viewers. Snowflake leverages this power by using humor to deliver its message. In this video, the brand humorously portrays a rivalry between the Business Intelligence and IT departments, keeping the audience entertained. The conflict is resolved with Snowflake as the solution, cleverly showcasing its value in bridging the gap between these two departments.

5. Workday – Welcome to the Future of HCM

The "Welcome to the Future of HCM" video effectively showcases Workday's platform by combining clear messaging with dynamic animation. Using bold colors and modern design, the video captures attention and creates excitement. It first highlights common HR challenges before positioning Workday as the solution. The engaging voiceover further enhances its impact, making it a memorable and effective explainer video.

6. Airtable: Your All-in-One Production Kit

Airtable transforms what could be a dull demo video into an engaging experience. By incorporating vibrant motion graphics, the video maintains a lively energy that keeps viewers interested. The smooth transitions make it easy to follow along as the platform's features are showcased, guiding the audience effortlessly through its capabilities. In less than two minutes, Airtable delivers a compelling presentation that highlights the platform's versatility and ease of use, making it an effective pitch that leaves a lasting impression.

Also read: 12+ Best App Demo Videos to Inspire Your Next Project

7. Grow Better With HubSpot

HubSpot’s "Grow Better with HubSpot" video shows how it can be a key partner in professional growth. The video connects with viewers by addressing common business challenges and demonstrating how HubSpot can help.

With engaging illustrations and animations, the video creates a motivational vibe that aligns with the HubSpot brand. Its approachable tone appeals to those seeking a personalized platform for business growth. The video wraps up with the HubSpot logo on a colorful background, encouraging viewers to explore more on their website.

8. Failed Voice Auditions by Dialpad

Humor is often lacking in B2B marketing, making Dialpad's latest ad a refreshing change. To highlight their new VoiceAI technology, Dialpad takes a playful approach by showing "behind the scenes" of robot auditions that didn’t succeed. This entertaining and humorous video provides a lighthearted way to promote their new product, making the marketing message more engaging and memorable without being too direct.

9. What is Hootsuite?

The video "What is Hootsuite?" follows a straightforward marketing strategy by clearly explaining the brand’s role. Rather than using elaborate concepts, it focuses on showing how Hootsuite excels in social media marketing and management.

The video communicates Hootsuite's benefits effectively, emphasizing its ability to help businesses manage social media more efficiently. Bold typography and bright colors add energy and grab attention. It breaks down Hootsuite’s features into simple, easy-to-understand segments, making the information accessible. Real-world examples and relatable scenarios help viewers connect with and feel positive about the Hootsuite brand.

Also read: Top 10+ Video Ideas for Company Teammates

10. Intro to Salesforce for Small Business by Salesforce

Good storytelling can make any video more engaging. In this case, the video showcases how Karl, a small business owner, benefits from using Salesforce’s tools. This approach adds a touch of lightness, making the video both entertaining and personal. By focusing on Karl’s experience, the video effectively demonstrates the value of Salesforce while bringing a human touch to the presentation.

11. IBM – Bones

The "IBM – Bones" animated video showcases the benefits of IBM’s cloud technology and its potential applications, particularly in healthcare. It is visually stunning, with detailed 3D animations that create depth and realism. The video simplifies complex information about IBM's Watson technology into easy-to-understand segments, making it accessible to a broad audience. Its engaging and relatable story makes the video memorable and appealing to those interested in advanced solutions for complex problems.

12. Turn Ordinary Workdays Into Extraordinary Experiences by ServiceNow

This video cleverly adds personality to an otherwise simple idea. It features a vibrant montage where the word "now" appears in various engaging scenes. The creative visuals, combined with smooth and energetic editing, make the video both dynamic and exciting. This approach transforms an ordinary concept into something memorable and lively.

13. Introducing WordPress 5.0

WordPress 5.0 introduces itself in a clever way through a well-crafted animated video. Here’s why it stands out from a B2B and animation perspective:

The video clearly and concisely showcases the benefits and features of WordPress 5.0, making it easy to understand. It aligns with WordPress’s goal of making website creation accessible to everyone, regardless of technical skills. The animation features a clean, modern design with engaging typography and motion graphics, creating a lively and memorable experience. The video delivers technical information quickly, making it accessible to a broad audience.

Also read: 12+ Customer Testimonial Page Examples

14. Now What, That’s What by Mailchimp

Mailchimp continues to impress with their unique approach to B2B marketing. Their video captures the essence of their brand by adding a personal touch. It empathetically highlights the common frustrations of new business owners and then offers straightforward steps to help them grow using Mailchimp’s services. This approach makes the content not only relatable but also engaging.

15. Hero Video by ThorFi

B2B videos usually lack dramatic or cinematic qualities, but ThorFi’s hero video is a notable exception. It stands out with its unique blend of sci-fi and video game-inspired visuals, which sets it apart from other Web3 FinTech brands. This distinctive approach not only captures attention but also helps ThorFi stand out in a crowded market. By bringing a fresh and visually engaging style to B2B content, this video effectively breaks the mold and showcases how creativity can make a significant impact in the financial technology sector.

Wrapping Up

Exploring these top 15+ short-form B2B video examples highlights how creativity and strategy can transform ordinary content into engaging and memorable experiences. Each video on this list shows how effective storytelling, vibrant visuals, and clear messaging can capture attention and communicate key messages.

If you're inspired to create your own standout B2B videos, consider partnering with professionals who can bring your vision to life. At Get Camera Crew, we specialize in producing high-quality, impactful videos tailored to your needs. Get in touch now to learn more about how we can help you create compelling short-form content that makes a real impact.