12+ Best App Demo Videos (Updated)

You’ve got an exciting new app that’s almost ready to launch, and you’re sure it’s going to make a big impact in the industry.

So, what’s next? You need to get people excited, and the best way to do that is with a video.

There are plenty of ways to go wrong with an app demo video, but there are also many ways to make it a success. Keep reading to see our top 12 app demo videos and find out what makes them work.

1. Shopboxo

The Shopboxo App Animation video, is a visual treat that effectively brings the app’s features and benefits to life.

With captivating visuals and dynamic storytelling, this animated video demonstrates how easy it is to set up a mobile website in just 30 seconds using the Shopboxo app.

The video showcases the app’s user-friendly interface, providing a quick look at how entrepreneurs, businesses, and sellers can easily navigate and use its new features.

The animation perfectly captures what Shopboxo is all about, highlighting its dedication to empowering users with beautiful website templates and essential tools for smooth business management.

2. Canva

Canva is a user-friendly design tool that helps create social media graphics, presentations, and documents. Its intuitive interface and wide range of templates make it accessible to everyone, no matter their design experience.

The video introducing Canva is just 1 minute and 43 seconds long, featuring live action, UI screen recordings, and animations. It starts by explaining Canva’s features, specifically targeting beginners who are new to the platform. The video then offers a simple tutorial to guide new users through the basics of getting started with Canva, showing them how to use the tool effectively. It highlights the benefits of Canva, providing step-by-step instructions that demonstrate how easy it is to create graphic designs and content.

3. FreshBooks

FreshBooks, a leading web-based accounting software, created a series of 15 app showcase videos that emphasize the user interface (UI). These visually appealing videos effectively highlight the key features and benefits of FreshBooks’ accounting tools in a clear and engaging way.

The UI-focused approach in the FreshBooks app showcase videos uses simplified and abstracted product screens to emphasize the app’s user-friendly design. Through these carefully crafted demo videos, FreshBooks demonstrates how their app simplifies the accounting process, offering comprehensive support for businesses.

This collection of videos showcases the app’s user-centric design and intuitive functionality, making it easier for self-employed professionals and their teams to manage accounting tasks efficiently.

Also read: Top 10+ Video Ideas for Company Teammates

4. Square

Square provides fintech solutions that make payment processing easy for both individuals and businesses, using mobile point-of-sale systems and virtual terminals.

In a video lasting 2 minutes and 36 seconds, Square tackles the common challenge users face when navigating the Square Online Builder to create and manage their online stores. The video introduces key components like the edit panel, preview mode, and toolbar, demonstrating how users can easily make edits to various sections of their websites, such as the main banner and featured items.

The video emphasizes that users can add and customize content without needing any coding skills, giving them full control over their website design. It also highlights how quickly users can publish their changes, with the option to preview everything before going live. This makes it simple for users to efficiently create and customize their online stores, even if they lack technical expertise.

The video concludes with the reassuring phrase, “use it a few times, and it will feel like clockwork,” encouraging viewers to try it out and experience how easy it becomes with a little practice.

5. Pleo

Pleo created an impactful app video to showcase the power of their Capture Cards and Receipts functionality. The video highlights Pleo's dedication to simplifying expense management through easy-to-use features.

With a clear focus on simplicity and efficiency, the app demo shows how Pleo’s Capture Cards can be used for controlled business purchases and how receipts can be easily captured and tracked. The video effectively communicates how Pleo's app transforms expense management by eliminating manual paperwork and saving valuable time for businesses.

Key takeaways from Pleo’s app video include creative visual storytelling techniques that can inspire you to explore innovative ways to present your app’s features. The video demonstrates how Pleo simplifies complex expense management processes, offering a streamlined approach to handling receipts and tracking expenses. This can inspire you to highlight the efficiency and time-saving benefits of your own app's features in your videos.

6. Asana

Asana enhances team collaboration with tools like task lists and calendars, making project management and task completion more efficient.

In a 58-second video, Asana addresses the problem many users face with staying organized and efficient while working remotely or on the go. The video highlights features of the Asana mobile app, such as the today widget, multi-select, and inbox follow-up tasks, which help users stay focused and organized no matter where they are.

These features boost productivity, offer flexibility for mobile and remote work, and make task management and communication simpler. The video wraps up with the statement, “And that is the Asana mobile app. The smartest way to track wherever you are,” emphasizing the app’s value and effectiveness.

Also read: 12+ Customer Testimonial Page Examples

7. Hootsuite

Hootsuite simplifies social media management by offering tools for scheduling, managing accounts, and analyzing campaigns, making it a must-have for marketers.

In a 58-second video, Hootsuite addresses the challenge of managing social media while away from the desk and highlights the need for a mobile solution. The video presents the Hootsuite Mobile app as the answer, showcasing how it lets users interact with customers and manage their social media from their phones. Key features include pre-loaded streams, post-scheduling, link shortening, and media integration.

The app allows for easy social media management on the go, seamless switching between desktop and mobile, and time-saving features like scheduling and link shortening. It also supports team collaboration on posts and provides a centralized inbox for messages from various channels. The video ends with a call to action, encouraging viewers to visit the help center for further assistance.

8. Salesforce Mobile

The Salesforce mobile app offers a convenient way to manage sales, service, and marketing tasks from anywhere. It provides users with access to their Salesforce data on the go.

In a 1-minute and 19-second video, Salesforce addresses the need for businesses to remain productive and manage customer tasks while away from the office. The video introduces the Salesforce mobile app as a solution, featuring daily dashboards, Einstein analytics for smart data insights, and a voice assistant for quick updates. The app also allows users to create custom applications to fit their specific needs.

The benefits of the app include enhanced productivity while traveling, quicker customer responses, and customizable features to meet different business requirements. The video concludes with a call to action, inviting viewers to download the Salesforce mobile app from the Google Play Store or the App Store.

9. Shift Go

The Shift Go app video captures viewers’ attention with its visually impressive content, highlighting how the app can transform workforce management. The video uses engaging visuals and storytelling to show how Shift Go helps businesses streamline their workforce operations. The focus of the video is on the app’s user-friendly interface and features. It effectively demonstrates how Shift Go simplifies and improves workforce management processes.

The Shift Go video uses dynamic visual storytelling techniques that can inspire you to think creatively about how to present your own app. It encourages exploring innovative ways to showcase your app through captivating visuals.

The video highlights the app’s intuitive design and seamless user experience, motivating you to emphasize these aspects in your own app videos. It shows the importance of making your app easy to use and highlighting the value it provides to users.

Also read: Choosing the Best Video Testimonial Service Company

10. Slack

Slack is a platform designed to improve team collaboration by centralizing communication and integrating with various essential tools.

In a 1-minute and 12-second video, Slack addresses common workplace issues like disorganization, poor time management, and teamwork challenges. The video presents Slack as the central hub that helps users work more efficiently, organize their tasks better, and simplify teamwork.

The video highlights that using Slack can lead to increased efficiency, better time management, and improved collaboration, enhancing overall work life. It concludes with a call to action: “Get started today and transform the way you work,” encouraging viewers to try Slack for free.

11. Grammarly

Grammarly is a digital writing assistant that helps with real-time grammar checking, spelling correction, and style suggestions. It aims to improve the clarity and correctness of your written communication.

In a 1-minute and 1-second video, Grammarly addresses the common issue of maintaining clear and error-free communication, which is crucial for professionalism and smooth operations. The video presents Grammarly as an advanced writing tool that automatically fixes grammar, punctuation, and spelling errors while also offering style and tone suggestions for improved writing.

The video highlights how Grammarly saves time on proofreading, reduces the risk of miscommunication, and enhances professionalism, which can lead to better client relationships and new business opportunities. It concludes with a call to action: “Download Grammarly for free at grammarly.com,” encouraging viewers to get Grammarly.

12. Trello

Trello is a visual tool that makes project management easier by using boards, lists, and cards. It helps teams work together better and boosts efficiency.

In a 58-second video, Trello addresses the challenge of organizing tasks effectively, especially when working with a team or on multiple projects. The video showcases the Trello Android app as a solution, highlighting key features like boards, lists, and cards for managing tasks and projects.

The video emphasizes Trello’s benefits, including improved task management, better team collaboration, and easy access from mobile devices. It is presented on Trello's official YouTube channel, adding credibility to the information.

Final Thought

In conclusion, exploring these 12 top app demo videos can offer you valuable insights and inspiration for your own video projects. Each example showcases unique ways to effectively highlight an app’s features, capture audience interest, and communicate key benefits. By incorporating some of these best practices into your own demo, you can create compelling content that truly stands out.

If you’re ready to take your app demo to the next level, consider partnering with us at Get Camera Crew. We specialize in producing high-quality, engaging app demo videos tailored to your needs. Our team is dedicated to helping you bring your vision to life with professional expertise and creative flair. Let’s work together to create a demo that not only showcases your app effectively but also leaves a lasting impression on your audience.

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