What are internal communication videos?
Internal communications videos are videos that are created specifically for distribution to employees. There are many different types of internal communications videos, ranging from educational and informative content to more fun and light-hearted fare.
Internal communications videos can be used to engage employees, build your team, and enhance your brand. When used effectively, they can be a powerful tool for boosting morale and getting your message across to your workforce.
How can a company use video production services in internal communication?
Video production services can be used to improve internal communication by creating videos that engage employees, are easy to share, and build bonds among employees. Videos can be used to communicate changes in policy or company culture, and create a lasting impression on viewers.
Why use video content production in your internal communications strategy
- With its engaging nature, easy sharing capabilities, and versatile use, video is a powerful medium that can help you reach employees and build stronger bonds between them.
- Engaging content: Well-made videos will engage employees and leave an impression.
- Easy sharing: You can share your videos with employees across the globe with just a few clicks of a button.
- Builds team bonds: When used correctly, videos can help to build strong team bonds and foster community among employees
- It's authentic, honest, and true to your brand, which will help create trust and loyalty among your employees.
- Videos are easy to produce: Videos don't require a lot of production time or money, making them a low-cost option compared to other forms of communication.
- videos are an effective way to communicate with employees: Employees love seeing how their work affects the company as a whole and feel proud when they see good video content.
- Videos help build trust and loyalty among employees: Great video content makes it clear that the company values its employees' opinions and contributions, fostering loyalty among staff members
10 internal communications video ideas
1. A day in the life
An internal communications video is a type of video that gives employees a behind-the-scenes look at your company. These videos can be used to improve employee engagement by providing an authentic and engaging look at what it's like to work at your company. Google's "A Day in the Life" series is a great example of how internal communications videos can be used to give viewers an inside look at how a company operates.
2. High-quality explainer videos
Explainer videos are short, engaging, and shareable content that can simplify complex into short, engaging, and shareable content. Explainer videos are effective for helping customers understand products or services.
They can also help employees understand company culture, objectives, and processes. Explainer videos can be used to welcome new employees and orient them to the company culture and values. They can be used to onboard new team members and help them understand their roles and responsibilities. Additionally, explainer videos can be used to communicate changes in company policies or procedures.
3. Training video type
Training videos are an effective and efficient way to ensure that employees are up-to-date on the latest information. A trending theme in training videos is micro-learning, or creating short, bite-sized videos that employees can watch in a few minutes. When filming, be sure to use clear visuals and instructions so that employees can follow along easily.
4. Product details announcements
Product announcements are a great way to get the word out about your product to employees. They can be beneficial when introducing new employees to your product or reminding existing employees of its features and benefits.
When making a product announcement video, be sure to include an overview of the product, as well as any changes that have been made. Include a call to action at the end of your video so that employees know what to do next.
5. Customer and success stories or testimonials
Customer stories or testimonials can be used to show employees the impact that your product or service has on customers. By featuring a customer in an internal communications video, you can help build trust and credibility with your customers.
Screencasts can be a great way to show customers how your product or service works. Customer stories or testimonials can help you show your customers' satisfaction with your product or service.
6. Leadership messages
Leadership messages can be delivered through video by following some simple tips. Firstly, leadership messages should be concise and have a clear purpose. Secondly, leadership messages should be filmed in a professional setting and using clear visuals and audio.
Thirdly, leadership messages should not be boring, keep them interesting and engaging for the audience. Lastly, leadership messages should be filmed in a way that allows employees to easily follow along. By following these tips, leadership messages can be delivered effectively through video.
7. Brand awareness video campaigns
A brand awareness campaign is a great way to get employees engaged with your company's mission and values. Creating an internal communications video is a great way to help employees understand the campaign and how they can get involved.
When creating the video, make sure to focus on the company's mission and values. What makes your brand unique? Why should employees care about it? Helping employees understand these things will get them more interested in the campaign.
Also, be sure to include a call to action so that employees know what you want from them. Why do you want employees to participate in the campaign? Letting them know what you expect from them will help them be more likely to participate.
8. Company culture video producing
A company culture video is a great way to show prospective and current employees what your company is all about. It can be used to show the different aspects of company culture, from the physical environment to how employees interact with each other. Company culture videos can also help improve morale and create a strong team spirit.
9. Project recap videos
Project recap videos are an excellent way to communicate the successes and challenges of a project to your team. They promote transparency within your organization and help engage employees.
It's important to include the project team in the video so that everyone can see the different aspects of the project from start to finish. Remember to include footage of the project in action, as well as any interesting facts or figures.
10. Event promotion
Event promotion videos are a great way to generate buzz and build anticipation for upcoming events. Include all the relevant details about the event in your video, including the date, time, location, and more.
Showcase different aspects of the event such as what employees will be doing and what they can expect to learn. Don't forget to include a call to action in your video! Tell employees what you want them to do or where they can find more information about the event.
5 Tips for using creative video production in a great internal communication
1. Plan, plan, and then plan some more
1. Planning is essential when creating internal communications videos. Make sure to allocate adequate time to plan for your video so that the scripting, storyboarding, and scheduling all run smoothly. Additionally, have a distribution plan in place so that everyone who needs to see the video can easily access it.
2. By taking the time to plan out your internal communications video, you can ensure that the final product is high quality and tells the story you want it to tell. A well-executed video will engage and inform employees, which can help promote positive company culture.
3. If you don't plan properly, your internal communications video could end up being a flop. Employees might not be able to understand the message you're trying to communicate, or the visuals might not be engaging enough to hold their attention. In order to avoid these pitfalls, make sure you put in the time upfront to create a detailed plan.
4. There are a lot of moving parts when creating an internal communications video, so it's important that everything is coordinated and nothing gets forgotten about. By having a solid plan in place from the beginning, you can avoid last-minute scrambling and ensure that everything comes together seamlessly.
5. Creating an internal communications video can be a big undertaking, but it's worth it if done correctly. By taking the time to plan everything out, you can produce a high-quality video that will engage and inform employees.
2. Tailor types of videography to your audience
As with any communication, it is important to tailor your message to your audience when creating internal communications videos. This means considering who will be watching the video and what they want to see.
For example, if you are creating a video for employees, you will want to focus on topics that are relevant to them such as company news, changes in policy, or new initiatives. You should also use language that is easy for them to understand.
It is also important to use footage that is engaging and informative. Production footage of your products or models using your products can help make your videos more interesting and enjoyable to watch.
3. Be mindful of your company's culture
1. It's important to be mindful of your company's culture when creating internal communications videos. Make sure the values of your company are reflected in your video.
2. Keep the content relevant to your company and its culture. This will ensure that your video is well-received by employees and helps to foster a positive working environment.
3. Be sure to consider the overall tone of the video. It should be respectful and professional while still engaging and entertaining.
4. Pay attention to detail when creating the video. This includes everything from the music used to the graphics and visuals displayed.
5. Test the video with a small group of employees before releasing it to the entire company. This will give you a chance to make any necessary adjustments based on feedback received
4. Get creative and work with a creative video agency
When creating internal communications videos, it's important to be creative in order to tell your message in a way that is compelling and interesting for your audience. Try to use visuals and humor to engage your audience and keep them interested.
In addition, video can be a great way to supplement other forms of communication, such as text or audio. By using video, you can add another layer of information and make your message more interesting and engaging.
Also, visuals are a great way to help make your message more exciting and engaging for your audience. By using visuals, you can add another layer of information and make your message more compelling.
5. Hook your audience from the start
Make sure your opening is strong and grabs your viewer's attention. Also, set the stage for what's to come by hooking your audience from the start. Write a well-formed and easy-to-read explanation in short passages about "How to hook your audience from the start of an internal communications video."
Research ways to make your internal communications video more engaging. Implement some of those strategies in your next video project.
The bottom line
Video is a powerful communication tool that can engage the senses and emotions to convince someone to take an action. When creating internal communications videos, it is important to keep the following tips in mind:
- Make sure the video is interesting and engaging for your audience.
- Format the video properly and ensure that it has good sound quality.
- Keep the video short and to the point.
- Use strong visuals and graphics to communicate your message effectively.
- Test the video before you release it to your audience to make sure it meets their needs.