Table of Contents
Project details
Client: European Coffee Federation (ECF)
Location: Brussels, Belgium
Duration: 2 half-day shoots (25-26 June 2026)
Format: Sit-down, talking-head interviews for a campaign called Coffee Confessions
Interviewees: Approximately 15 participants
Deliverables: Individual cuts per interviewee, a 2-3 minute compiled mashup video, vertical cuts for LinkedIn, and branded lower thirds
Launch: International Coffee Day, 1 October 2026
A repeatable setup for fifteen interviews
Some campaigns are built around one big story. Coffee Confessions was built around fifteen small ones, individual, personal interviews from people across the coffee industry, filmed over two half-days in Brussels to launch on International Coffee Day. The brief called for something deceptively simple, a clean, natural talking-head setup, good lighting, clear audio, nothing to distract from the person actually talking, but running fifteen interviewees through that same clean format across two half-days meant every setup had to be fast, consistent, and repeatable.
We built the shoot around a straightforward, reliable rig, a single camera operator, one high-quality 4K camera, and a three-point lighting package designed to make each interviewee look and sound their best without slowing the day down between sit-downs. With fifteen different people cycling through the same setup, consistency mattered as much as quality, every "confession" needed to feel like part of the same series, not fifteen separate productions stitched together after the fact.
One campaign, multiple edits
The real shape of the campaign came together in-house during editing. Each participant got their own individual cut, giving the ECF a full library of standalone stories to draw from, while the material was also compiled into a single 2-3 minute mashup video built for LinkedIn, with vertical cuts and the ECF's own branded lower thirds applied throughout to keep everything on-brand. That range, individual voices and one collective story, gave the ECF content flexible enough to post one confession at a time or let the whole chorus land together on International Coffee Day.
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