Table of Contents
Client: Fast Company
Event: Cannes Lions Festival of Creativity 2026
Format: Video podcast — Brand New World series
Crew: 2-person crew, 3-camera setup
Gear: 3x Sony FX3, 2–3 point lighting
Output:
The Challenge
Fast Company's Brand New World podcast, hosted by senior staff editor Jeff Beer, sits down with top marketing leaders to unpack how brands are adapting in real time. For this episode, that meant catching Rocket CMO Jonathan Mildenhall at the Cannes Lions Festival of Creativity — one of the most logistically chaotic weeks in the marketing calendar, packed with back-to-back interviews, shifting venues, and zero room for slow setup or teardown.
The brief called for something that felt more like a produced interview than a static talking-head clip: multiple camera angles, a clean broadcast look, and the ability to move fast between guests without sacrificing production quality. The episode also needed to sit alongside a second interview, with Accenture Song CEO Ndidi Oteh, as part of Fast Company's "Creativity at Work" series with Accenture Song — meaning the same crew had to deliver a consistent look across multiple sit-downs in a single day.
The Solution
GetCameraCrew fielded a lean two-person crew running a three-camera setup on Sony FX3 bodies, giving Fast Company's editors a wide host/guest two-shot alongside individual coverage angles for both Mildenhall and Beer — enough coverage to cut a dynamic, multi-angle podcast edit without a bulky crew slowing down the schedule.
Lighting was kept to a 2–3 point setup, built specifically to be fast to rig and break down between locations and guests on the festival grounds — critical given how tightly Cannes Lions interviews are scheduled back to back.
The Result
The episode published as "Why Rocket is ditching the traditional marketing funnel," featuring Mildenhall on Rocket's shift away from the traditional marketing funnel toward serving both human and machine (LLM) audiences. It ran on Fast Company's site alongside Jeff Beer's write-up and on Fast Company's YouTube channel, with the companion Accenture Song interview released as part of the same "Creativity at Work" collaboration.
A two-person crew and three FX3s proved enough to deliver broadcast-ready, multi-camera video podcast coverage under real festival conditions — fast setup, consistent look across multiple interviews, and a finished product ready for Fast Company's editorial team to cut same-day.
Source: Why Rocket is replacing the traditional marketing funnel — Fast Company
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