Video Production Turin

Turin for Corporate Video: Italy's Automotive Heritage Capital

Turin is the capital of Piedmont in northwestern Italy and historically the capital of the Italian automotive industry. The city is the birthplace and longtime headquarters of Fiat (now Stellantis), one of Europe's largest automotive manufacturers; Lancia and Alfa Romeo also have substantial Turin heritage. While Stellantis is now headquartered in Amsterdam following the 2021 PSA-FCA merger, the Turin region remains a major Stellantis operational center holding the historic Mirafiori plant (one of the largest auto plants in Europe), the Centro Stile Stellantis design center, and the substantial Italian automotive supply chain. Beyond automotive, Turin holds Lavazza (the major Italian coffee company), Iveco (the major commercial vehicle manufacturer, also Stellantis-affiliated), CNH Industrial (agricultural machinery), Reply (a major Italian tech services firm), and substantial chocolate industry (Ferrero is in nearby Alba). For corporate productions involving Italian automotive heritage, Stellantis operations, or Piedmontese industry, Turin is the natural location.

The Stellantis and Automotive Anchor

Stellantis's Turin operations remain substantial despite the headquarters relocation. The Mirafiori plant produces Fiat 500e electric vehicles and Maserati models. The Centro Stile Stellantis is the major design center for the group's brands. The substantial Italian automotive supply chain (Magneti Marelli's heritage, Pirelli's substantial operations, the broader Piedmontese automotive cluster) anchors continuous corporate communications work. Layer on top the broader Italian automotive heritage (the Fiat 500, the Lancia Stratos, the Alfa Romeo heritage) and Turin remains structurally important for European automotive corporate work.

Industry Landscape

Automotive with Stellantis's Turin operations, the broader Italian automotive supply chain, and substantial heritage. Commercial vehicles with Iveco (Stellantis-affiliated). Agricultural machinery with CNH Industrial. Coffee with Lavazza (one of the world's largest coffee roasters). Chocolate with Ferrero (in nearby Alba, about 60 minutes south). Tech with Reply, the substantial Turin tech sector. Aerospace with Leonardo Turin operations (helicopter manufacturing).

Where Corporate Shoots Happen

Central Turin around Piazza Castello and Piazza San Carlo holds the historic Savoy architecture (with substantial baroque heritage) and traditional corporate offices. The Lingotto district holds the iconic Fiat Lingotto building (the former Fiat factory with the rooftop test track, now a conference center and shopping complex designed by Renzo Piano). The Mirafiori district holds the major Stellantis plant. The Piazza Galimberti area holds modern corporate offices. The surrounding Piedmont countryside holds wine production (Barolo, Barbaresco) and the Alba truffle and chocolate region.

Crew Base

Turin has a substantial production crew base built around the major automotive industry corporate communications, the Lavazza and broader Italian brand work, and the historic Turin film industry (the Cinema Museum of Turin, the Lumiere's first Italian projection). For larger productions, crews are sometimes augmented from Milan (about 90 minutes by high-speed train).

Climate

Humid subtropical with continental influence. Hot humid summers and cold winters with occasional snow (the Alpine proximity affects winter conditions). Best outdoor shooting weather April through May, September through October.

Production Logistics in Turin

Reference for projects in Piedmont.

Time Zone

Central European Time (CET, UTC+1) winter, Central European Summer Time (CEST, UTC+2) summer.

Language

Italian is the official language. The Piedmontese language is spoken culturally. English is widely used in international corporate, automotive, and design contexts.

Currency

Euro (EUR).

Electrical Standards, Frame Rate

230V at 50Hz. Type C, F, and L plugs. Default 25fps PAL or 23.976fps for commercial work.

Airport

Turin Caselle Airport (TRN) handles direct flights to most major European business cities. About 20 to 30 minutes from central Turin. Milan Malpensa (MXP) is about 90 minutes by road and handles broader international connections.

Stellantis Facility Access

For Stellantis Mirafiori plant or Centro Stile design center access, advance security clearance, NDA execution, and operational coordination apply. Lead times of 6 to 12 weeks are typical given the strategic security review process. The Centro Stile in particular maintains detailed protocols around unreleased design work.

Permits

The City of Turin and Piedmont Region handle filming permits. Lead times of 2 to 4 weeks are typical for standard corporate work.